BSBTEC601- Assessment Task 1
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School
MEGT Melbourne *
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Course
BSB30115
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
5
Uploaded by angrybird8898
Assessment Task 1: Knowledge questions Questions
Provide answers to all of the questions below:
1.
Complete the following table by providing two examples of organisational policies and procedures and two examples of objectives as relevant to digital strategy.
Example organisational policy and procedure related to digital strategy Code of Conduct Procedures and standard of the employees to work in the company.
Example organisational policy and procedure related to digital strategy
Digital Social Networking Rules of social networking of company with business contacts.
Example organisational objective as relevant to digital strategy
Increase Lead Quality Increasing the quality of products or
services to make it more attractive.
Example organisational objective as relevant to digital strategy
Increase Customer Lifetime Value Increasing the products or services value for customer, to build
enough trust and relationship with them.
2.
List three types of digital strategy review methodologies.
Website Audit Reviewing the content of the website and their performance. The content needs to be relevant with the objectives of the company and what the company offer.
Technical Audit Reviewing the technical of digital technology being used in the digital strategy. It is mostly technical performance of the technology.
Sales & Marketing Alignment Audit
Reviewing the relevance of digital technology of digital strategy in sales & marketing objectives. It is used to check how much the digital strategy align
from planning to the business process implementation.
3.
Identify key inclusions in a digital strategy review plan.
Reach
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The amount of exposure the business in digital strategy get in digital technology. How much people know or see the business with digital technology.
Architecture The infrastructure of digital technology used in digital strategy. How it could afford the business within digital technology.
Integration The integration of digital technology that linked with each other. How compatible they are or how much they interconnected with each other.
Content Assessment The content is information provided in digital technology for the public to see. How much interest the content has and their relevance in digital strategy.
Conversion Assessment The conversion of people interests to make them into customer. They ability to convert those people is assessed.
Measurement The measurement of digital strategy within digital technology. How the digital technology performs as intended
.
4.
List three sources of information for a digital strategy review.
Website
The online platform such as blog where the company usually include as much company information allowed int it.
Social Media The online platform such as LinkedIn where people can interact with each other. Company could interact with customer or advertising in this platform.
Articles Articles that mentioning the company digital technology or strategy as a form advertising
5.
List two methods that could be used to analyse information arising out of a review of a digital strategy.
Business Site Exposure The rank of company business site compared to other similar business sites. The accuracy of site key in search engine.
Business Site Page Traffic The pages of business sites traffic. For examples, the amount of click on pages, the time they spent, and which information is taking most interest for the public.
6.
Give two examples of recommendations for actions to improve digital strategy.
List two examples of how an organisation digital strategy review report could be distributed to interested parties
Notification for all staff in the company regarding the digital strategy review report. It includes the summary of the report and result of the review.
Newsletter to company customer to inform the digital strategy review result. Showing the honest review to gain the trust of customer that believe in the company improvement.