Tommy Chapter 5 Case

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Indiana University, South Bend *

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310

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Information Systems

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Oct 30, 2023

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docx

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Uploaded by EarlFreedomMonkey29

5-28. One of the sources of information that Jim and his team collected was planning and conducting interviews with individuals informed about the operation and needs of the organization. From this method they gathered facts, opinions, and speculations, while observing the interview candidates’ emotions and body language. Another method most likely used was the observation of workers to see how data are handled and what information people need to do their jobs. Lastly, Jim and his team probably analyzed procedures and other business documents to discover reported issues, policies, rules, and directions, as well as concrete examples of the use of data and information in the organization. 5-29. Requirements : Data Security and Privacy : The system must observe all relevant data protection laws and ensure the security and privacy of customer information. Integration Capability : The proposed system must integrate with any existing customer databases, CRM systems, or other relevant software to consolidate customer information. Constraints : Regulatory Compliance : The system must comply with industry-specific regulations and standards, ensuring that all activities within the system adhere to legal requirements. User Training : There might be a need for staff/user training to effectively manage and administer the system. Consider the costs and time required for training sessions. 5-30. One method of finding information for an alternative approach that the organization could pursue would be conducting market research. This would involve studying retail competitor loyalty programs in the same industry to gain an understanding of the things that are successful. They could then compare their findings by conducting internal workshops with Petrie’s team to compare ideas and generate new outlines for loyalty programs. The process should continue until a solution is found that meets the organization's requirements, stakeholders needs, customer needs, and budget constraints.

5-31. Alternative A Giftbit is a leading-edge rewards platform revolutionizing the way businesses manage incentive programs. Developed and licensed by Giftbit Corporation, this platform offers a seamless experience for purchasing, sending, and tracking digital gift cards. Its intuitive web application and API integration empower businesses to effortlessly fulfill and manage reward and incentive programs. Giftbit's user-friendly interface allows businesses to customize digital gift card offerings, ensuring that rewards align with the preferences of their recipients. Additionally, Giftbit provides detailed statistics on user behavior and delivery, enabling businesses to gain valuable insights into the effectiveness of their incentive programs. Alternative B Honey , provided by PayPal, stands at the forefront of collaboration solutions. Through seamless integrations with industry-leading tools like Google Drive, Dropbox, Box, and LinkedIn, Honey ensures effortless file sharing, document collaboration, and professional networking. This versatile platform is accessible both through standard web browsers and user-friendly mobile applications, providing users with the flexibility to stay connected and productive on the go. Honey's intuitive interface and robust features empower teams to collaborate in real-time, enabling them to efficiently manage projects, share ideas, and innovate collectively. Alternative C Loyalty+ by Capillary is a customer loyalty software designed to assist brands in retaining their most valuable customers through tailored and personalized rewards. This innovative platform seamlessly integrates with various access points, including in-store, eCommerce, mobile sites, and apps, ensuring a unified customer experience across all platforms. One of its standout features is the ability to offer highly contextual rewards, making the customer experience more engaging and relevant. The software also allows customized reporting tools and visual dashboards, providing businesses with deep insights into their customer base. 5-32. There are several reasons Jim and his team might not want to build an entire in-house system. One of these is that it is extremely costly as it requires hiring skilled developers, quality assurance, extensive maintenance, and other unforeseen expenses. Another reason is that is very time-consuming as it requires time for design, software development, and numerous testing’. Scalability is another big reason. As the business grows, the in-house system must scale accordingly and off-the-shelf system solutions often provide scalability features out of the box.

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