True or False: AVE (Advertising Value Equivalent) is an effective
measurement of the effectiveness of PR programs
.
false
True or False: The Barcelona Principles were created to get people
used to being measured on results, not what they did
.
true
True or False: Identifying the amount of likes and shares your posts
receive demonstrates an understanding of social media metrics
.
false
True or False: You need a business account in order to access
analytics on Instagram, Pinterest, and Snapchat
.
true
True or False: Setting goals is an absolute prerequisite to
communications planning, measurement, and evaluation
.
true
True or False: Qualitative metrics measure non-numerical data
.
true
Define the purpose of message testing
.
To identify words that may be confusing or content that could be
read differently than it was intended
What is a technique used to conduct message testing
?
Interviews
Exploring individual opinions regarding specific content
Surveys
