SWOT Analysis of Java Mountain Coffee
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Ohio State University *
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4210
Subject
Information Systems
Date
Nov 24, 2024
Type
docx
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Uploaded by DeaconSnowSeaLion27
SWOT Analysis of Java Mountain Coffee:
Strengths:
1.
Strong track record and reputation: Java Mountain Coffee has a good
track record with many long-term customers, indicating its ability to
consistently deliver quality products and services.
2.
Innovative and technologically advanced: The company has a strong
Information Technology department that successfully implemented
SAP, resulting in increased productivity and sales.
3.
Diverse market presence: Java Mountain serves a wide variety of
markets and has subsidiaries in multiple cities, allowing it to tap into
different customer segments and geographical regions.
4.
Strong sales force: The company has a direct sales force and a
subsidiary that sells custom-branded products, enabling it to reach
and cater to different customer types and sizes.
5.
Established revenue base: With revenues of approximately $100
million, Java Mountain has a solid financial foundation, which can
support future growth initiatives.
Weaknesses:
1.
Capacity constraints: The physical facility is being used to capacity,
and adjacent land is not available for expansion, limiting the
company's ability to accommodate growth.
2.
Unionized departments: The processing, warehousing, and shipping
departments are unionized, which may introduce complexities and
resistance to change initiatives like the telecommuting pilot.
3.
Limited tenure of senior management: While the CEO has been in
place for over twenty years, most of the direct reports have been
with Java for less than ten years, potentially leading to a lack of
deep institutional knowledge and experience.
4.
Potential resistance to change: The union steward has already
expressed concerns about the telecommuting pilot if expanded,
indicating potential resistance from the union members.
5.
Reliance on SAP: The company heavily relies on SAP for its HR,
production, sales, and marketing activities. Any issues or disruptions
in the SAP system could impact the company's operations and
efficiency.
Opportunities:
1.
Growth potential: Java Mountain's decision to hire office and support
staff indicates growth opportunities for the company. Expanding the
workforce can help capture additional market share and drive
revenue growth.
2.
Telecommuting pilot: The telecommuting pilot presents an
opportunity to address the space constraints by exploring remote
work options. If successful, it can lead to increased employee
satisfaction, reduced office space requirements, and potential cost
savings.
3.
Market expansion: The company can further expand its market
presence by targeting new geographical regions or exploring new
customer segments.
4.
Product diversification: Java Mountain can consider diversifying its
product offerings by introducing new coffee blends, flavors, or
related products to cater to changing consumer preferences and
trends.
5.
Strategic partnerships: Collaborating with other players in the coffee
industry, such as cafes, restaurants, or online platforms, can help
Java Mountain expand its distribution channels and reach a wider
customer base.
Threats:
1.
Intense competition: The coffee industry is highly competitive, with
numerous established players and new entrants. Competitors may
offer similar products, pricing, or marketing strategies, posing a
threat to Java Mountain's market share.
2.
Changing consumer preferences: Shifts in consumer preferences,
such as the growing demand for specialty or sustainable coffee, can
impact Java Mountain's sales if it fails to adapt or meet evolving
customer needs.
3.
Economic factors: Economic downturns or fluctuations in the
economy can affect consumer spending habits and potentially
reduce demand for premium coffee products.
4.
Supply chain disruptions: Java Mountain relies on a global supply
chain for sourcing coffee beans. Any disruptions in the supply chain,
such as natural disasters, political instability, or trade restrictions,
can lead to shortages or increased costs.
5.
Regulatory and environmental factors: Changes in regulations
related to coffee production, labeling, or sustainability practices can
impact Java Mountain's operations and require compliance efforts
and investments. Additionally, environmental concerns, such as
climate change or deforestation, may affect the availability and
quality of coffee beans.
STREGHTS
Serves a wide variety market.
Customer loyalty
Presence of recent technologies
High company revenue
Innovative
WEAKNESS
Poor organization location
Lack of required skills from the employees to be part of
telecommunicating
Lack of expansion space
Lack of enough employees to facilitate organizational growth
Poor supervision of employees as they'll be working from home
OPPORTUNITIES
Venturing into telecommunication
online marketing
Expansion of organization branches
Partnership with other organizations
Attracting investors
THREATS
Employee insecurity as some cant participate in working from home
Inhibited organizational growth due to telecommunication
High operational cots that comes about to leasing a far place from
the headquarters
Increased operational cost due to hiring new staff
Decline of productivity that results from employees not obeying the
required working time
Step-by-step explanation
QUESTION
1
Change is necessary for every organization. In this case, Java needed to
expand this to meet the customer demands that are continuously rising.
Change is also necessary to ensure an organization's survival. In this case,
for Java to survive, it must expand. Due to it lacking the land required for
this, venturing into telecommunication is convenient. It will allow the
organization to access its market and even more customers in the internet
world. This shows that an organization needs to change first to keep up
with the continuously changing market, serve the growing market, and
keep up with the trends.
2
An organization can have both good and bad desires that result in them
changing. In this case, Java has a good desire to change; this increases its
market reach and provides more products and services to more
consumers. However, the evil desire to change comes about due to the
elimination of the direct sales force and venturing into telecommunication.
Elimination of the direct sales force will reduce the operational cost for the
organization, but it will also lead to unemployment of the direct sales
team. The small accounts in which the direct sales team will also suffer
make this a bad desire to change.
3
The skills required for the organization to change include technical skills
that will allow employees to know how to operate the organization using
the telecommunication aspect. The organization should also have
problem-solving skills that will allow them to solve any problem that may
occur during the implementation of the projects. Thirdly the organization
should also have risk analysis skills that will allow it to analyze the
possible skills that may result from implementing the project. Lastly, the
organization should ensure that its staff has great communication skills;
this will allow for easy communication between the supervisors and other
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employees hence leading to teamwork among the employees and easy
supervision on the side of the supervisor.
4
With the new technical skills impacted on the employees, the employees
will be able to function; differently, this is as they will be working from
home. Most of their work will be online compared to initially, where most
of their operations were mainly physical. There, however, barriers to this
in that by working from home, employees may be lazy to perform the
duties they are required to perfume. They end up carrying out fewer tasks
than they used to do physically. Secondly, the internet provided by the
organization may buffer or be slow; this will, in turn, hinder their
performance. There are a lot of distractions when one is working from
home; hence this will hinder their performance, and lastly, the employees
may lack the necessary equipment to perform that they might have had
access to while physically working in the organization; this will, in turn,
inhibit their ability to work properly.
5
Development of an appropriate communication system such as web or
telephone communication. This will allow for ease of communication
among the employees and also the supervisors. With the ease of
communication, the project will be able to last and function effectively.
Employees should also be trained effectively on what they must do to
maintain and operate these projects to ensure that the project lasts.
6
For Harlan to ensure that the management team has access to the weakly
updates of the project, he should consider setting up a portal either for
the entire organization or for the project. This will allow the managers to
be up to date with the updates and results of the project. This is effective
as the geographic location isn't a hindrance for management to access
this information.
7
A
First, the organization should implement telephone communication
activities among its staff. Telecommunication activities will enhance
communication among employees; this will, in turn, lead to improvement
in their teamwork. Improved teamwork among employees will, in turn,
lead to an increase in productivity among the employees.
The organization should also implement the direction communication
activity. The employees should carry out these communication activities.
This communication activity mainly entails giving out complex instructions
and leaving the other parties trying to decipher what this information
means. This will develop communication among the employees hence
strengthening team work between them.
The organization should also put in the let's face it communication activity.
This communication activity should be carried out by the supervisors and
some of the employees. This will enhance their communication hence
facilitating smooth flow when it comes to information.
The organization should also put in place the twenty questions and
answers activity. This activity should be carried out by the staff and the
staff and the supervisors. This communication activity will enhance
understanding among the parties hence enhance teamwork and make
supervision easy more the supervisors. This activity involves writing down
twenty questions and asking the other party openly. The other party will,
in turn, give the answer they think is true.
Lastly, the organization should adopt the red light green light activity. This
activity is carried out on the web, where individuals try to communicate
with each other using red and green lights. Red means stop while green
means proceed. These games should be done among the employees and
between the employees and their supervisors; this enhances their
communication via the internet; this will increase their technical skills and
improve communication among both the employees and their supervisors.
B
The change project is something new that has taken us some time to get
used to. The project, however, has facilitated fast and accurate methods
to perform our tasks which has greatly improved the production of the
organization. The project has also made the staff's work convenient; these
are as the staff can work from home. Generally, I can say that this project
has brought more good than harm to the organization.
8
The organization can hand the employees questionnaires; this is to
measure the effectiveness of this project to the organization. Through
questionnaires, the organization will know what changes must be made to
the project to ensure it functions effectively. The organization can also
carry out analysis and evaluation on the project to measure whether the
project is on the right track to achieving organizational goals. By doing
this, the organization will be able to identify both the strengths and
weaknesses of the project. The organization will also be able to identify
whether the project is on the right path or not. If the project isn't on the
right path, the organization, through its weakness, will be able to identify
what is required to be done on the project to keep it in line.