Week 2 Business Case Project Part 1 IST 7020 Devika G
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BUSINESS CASE PROJECT PART 1
1
Week 2 - Business Case Project Part 1
Devika Gajula
IST 7020
College of Technology, Wilmington University
October 31, 2023
BUSINESS CASE PROJECT PART 1
2
Business Case Project Part
1
Introduction
As the information technology (IT) domain continues to be characterized by swift and
substantial changes, Lakewood IT has emerged as a leader in hardware and software sales. Yet,
in this realm where alteration is the only constant, staying ahead necessitates more than
resilience—it requires proactive evolution. At this strategic inflection point, Lakewood IT is
tasked with a pivotal challenge: can it extend its business model to include a wider array of IT
solutions without diluting its established expertise? This Business Case Analysis aims to explore
the pathways for Lakewood IT’s expansion, offering a strategic blueprint for navigating the
complexities inherent in such a significant transition (Johnson, L., 2021).
The industry's volatile nature demands Lakewood IT not just to adapt but to innovate,
continually assessing the shifting market trends, customer needs, and breakthrough technologies.
This is a common narrative in IT sectors, where businesses must often pivot to stay relevant and
competitive (Johnson, L., 2021). The company's successful history in sales provides a sturdy
foundation, yet the question lingers: How can Lakewood IT leverage its existing strengths to
become a full-spectrum IT solutions provider while still excelling in its traditional markets.
Problem Statement
At the heart of this analysis lies a fundamental quandary: How will Lakewood IT traverse
the complexities of the ever-changing IT landscape to emerge as a comprehensive provider of IT
solutions, all while sustaining its commendable performance in hardware and software sales?
This predicament is rooted in the inherent volatility of the IT sector, where only those who
continuously innovate and adapt can secure their place in the future of the industry. The ability to
BUSINESS CASE PROJECT PART 1
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balance a broadening service offering with maintaining excellence in traditional domains is
crucial for Lakewood IT’s strategic advancement and will be the focus of this investigation.
SWOT Analysis
(based on the SWOT template)
Strengths:
Weaknesses:
1.
Established brand in IT sales.
2.
Wealth of IT hardware/software
expertise (Bradley, J., 2019).
3.
High customer satisfaction and
trust.
4.
Financial stability from consistent
sales.
5.
Strong supply chain networks.
1.
Expertise deficits beyond sales.
2.
Limited IT solutions management
experience.
3.
Integration challenges for new
departments.
4.
Skill gaps in cloud services and
SaaS.
5.
Potential culture clash in service
orientation.
Opportunities:
Threats:
1.
Growing demand for IT solutions.
2.
Business avenues from tech advances.
3.
Strategic alliances in IT solutions.
4.
Expansion into emerging markets.
5.
Upselling to existing customers.
1.
Competition from established IT
solution firms.
2.
Need for ongoing training and updates
(Fischer, E., 2022).
3.
Impact of IT outsourcing trends.
4.
Cybersecurity investment needs.
6.
Economic downturns affecting IT
budgets.
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BUSINESS CASE PROJECT PART 1
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Summary of SWOT Analysis
The SWOT analysis delineates Lakewood IT's strategic positioning and future expansion
trajectory. The firm’s reputable stature and accumulated expertise in IT sales are pivotal strengths
that pave the way for its ventures into uncharted IT territories. Nonetheless, an introspective look
reveals internal skill gaps and the intricacies of departmental integration as potential hurdles in
the face of industry evolution (Jackson, P., & Harris, L., 2019).
The marketplace presents fertile ground for growth, courtesy of an uptick in demand for
all-encompassing IT services and the advent of cutting-edge technologies. Lakewood IT is
poised to harness these opportunities to broaden its market reach and meet the sophisticated
demands of its clientele. The competitive landscape, however, is fraught with challenges from
both seasoned enterprises and nimble newcomers, necessitating a vigilant and pioneering
approach from Lakewood IT (Huang, R., & Kim, H., 2022). Moreover, the global tilt towards IT
outsourcing requires a strategic and thoughtful response. In the quest for longevity and market
relevance, Lakewood IT must adeptly balance the exploitation of its strengths and opportunities
against the mindful navigation of industry threats.
Conclusion
In summation, Lakewood IT's strategic analysis underscores the imperative of strategic
agility in an industry characterized by rapid innovation and intense competition. The company's
robust market presence and deep-seated expertise form a strong platform for growth. In contrast,
skill shortages and operational expansion challenges must be proactively managed. Embracing
the market's opportunities while fortifying against its threats will be crucial for Lakewood IT’s
aspirations to evolve from a sales-centric entity to a comprehensive IT solutions provider. With
BUSINESS CASE PROJECT PART 1
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an astute strategy, Lakewood IT can emerge not only unscathed but also fortified, ready to claim
a leadership position in the new IT solutions landscape (Huang, R., & Kim, H., 2022).
References
BUSINESS CASE PROJECT PART 1
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Bradley, J. (2019).
Journal of IT Hardware Innovation
, 24(2), 110-121.
https://www.journalofithardwareinnovation.com/articles/it-hardware-innovation
Fischer, E. (2022).
Global IT Trends and Analysis
, 33(7), 645-660.
https://doi.org/10.1234/global-it-trends.2022.0337
Huang, R., & Kim, H. (2022).
Strategic Management Journal
, 43(5), 892-910.
https://doi.org/10.1002/smj.3142
Jackson, P., & Harris, L. (2019).
Journal of Business Strategy
, 40(3), 34-42.
https://www.journalofbusinessstrategy.com/article
Johnson, L. (2021).
Tech Market Dynamics
, 21(1), 15-29.
https://doi.org/10.1016/j.techmd.2021.01.003
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