07_activity-define-and-determine-smart-project-goals_Activity_Template__SMART_goals
docx
keyboard_arrow_up
School
Concordia University *
*We aren’t endorsed by this school
Course
PM 231
Subject
Industrial Engineering
Date
Jan 9, 2024
Type
docx
Pages
3
Uploaded by SargentOxideSeahorse82
Project Plant Pals | SMART Goals
January 5
Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.
Goal One:
“Office Green wants to increase brand awareness.”
SMART Goal One:
“Office Green wants to increase website traffic when
launching the new product line (Office Pal) by increasing unique page visits by at
least 15k monthly.”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response
:
Yes, the current website traffic is 155k thus the goal specifically addresses the
problem and describes the intended outcome; a minimum increase of 15k page visits monthly.
What makes this goal measurable? Does it include metrics to gauge success?
Response
:
Yes, the goal aims to make an incremental increase in Green Office's website
traffic by achieving at least an additional 45k unique page visits by the end of the project,
setting a standard against which the team can measure the success of this goal.
What makes this goal attainable? Is it realistic given available time and
resources?
Response
:
Yes, office Green will promote the new service with a new marketing and sales
strategy, a redesigned website with a new Plant Pals landing page, and a print catalog. The
project will launch at the end of Q3 and it's currently the beginning of Q1 meaning there's
enough time for preparation and execution.
What makes this goal relevant? Does it support project or business objectives?
Response
:
The goal aligns with the overall objective of the project and aims to increase
awareness and publicity of the company's new product. As a result, the customer base is
projected to grow by at least 15k.
What makes this goal time-bound? Does it include a timeline or deadline?
Response
:
Yes, the project will launch by the end of Q3 and finish by Q4.
Goal Two:
“Office Green wants to raise the customer retention rate.”
SMART Goal Two:
“Office Green wants to increase customer retention by at
least 10% by the end of this year by creating an Operations and Training plan for
Plant Pals to improve on existing customer service standards and boost
efficiency.”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response
:
Yes, the goal aims to increase the current customer retention rate standing at
80% by at least 10% by the end of the project.
What makes this goal measurable?
Does it include metrics to gauge success?
Response
:
The current rate at 80% provides a baseline against which the project team can
measure how much of the desired increase has been achieved by the end of the project.
What makes this goal attainable? Is it realistic given available time and
resources?
Response
:
Yes, the company plans to create an Operations and Training plan for Plant Pals
to improve on existing customer service standards and boost efficiency.
The project will launch at the end of Q3 and it's currently the beginning of Q1 meaning there's
enough time for preparation and execution.
What makes this goal relevant? Does it support project or business objectives?
Response
:
Based on the data available,
70% of customers who left Office Green last year for
competitors said they did so because they wanted more extensive services. Therefore,
improving existing customer service standards is strongly correlated with increased customer
retention.
What makes this goal time-bound? Does it include a timeline or deadline?
Response
:
Yes, the project will launch by the end of Q3 and finish by Q4.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help