Assignment 8 - Atomos
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Northeastern University *
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101
Subject
Industrial Engineering
Date
Dec 6, 2023
Type
docx
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2
Uploaded by MegaGoatMaster841
The category label best describes Atomos' offering is "familiarity product design
strategy." (Zunino et al., 2020) While enabling payloads to reach specific destinations in space
and repositioning satellites for new missions is a well-known concept in the space industry, the
particular implementation, technology, or system used to achieve these goals might represent
novel and innovative approaches. It combines a familiar concept with potentially novel
performances to achieve its goals, reflecting a blend of established principles of orbital
mechanics and satellite technology with unique methods and technologies employed by the
organization. So, while the general concept is familiar in the context of space exploration and
satellite operations, the details of how Atomos is accomplishing their goals could be innovative.
Atomos Space's pioneering approach to in-space logistics with Quark and Gluon
spacecraft holds great promise in the space industry. (Alamalhodaei, 2023) Their upcoming
demonstration mission, scheduled for early 2024, is a vital showcase of their technology. It could
transform spacecraft economics by enabling autonomous rendezvous, docking, and in-orbit
refueling, offering cost-effective in-space transportation.
Atomos' focus on reusable spacecraft and "space resident" orbital transfer vehicles
(OTVs) for satellite movement, while challenging, could position them as industry innovators.
(Alamalhodaei, 2023) However, it's important to note that success in space ventures is uncertain,
and risks are inherent. Atomos' ability to overcome these challenges, as well as ability to
vertically integrate, will determine their success in the emerging orbital transfer services market
Additionally, Atomos' partnership with Solestial for solar arrays is a significant
advancement that aligns well with Atomos' mission needs, offering high performance at low
weight. (Werner, 2023) This collaboration validates Solestial's technology and positions Atomos
favorably for success.
References:
Alamalhodaei, A. (2023, July 25).
Atomos space books launch to demonstrate rendezvous,
docking and refueling in-orbit
. TechCrunch. https://techcrunch.com/2023/07/25/atomos-
space-books-launch-to-demonstrate-rendezvous-docking-and-refueling-in-orbit/
Werner, D. (2023a, August 10).
Solestial to supply solar blankets for atomos space tugs
.
SpaceNews. https://spacenews.com/solestial-to-supply-solar-arrays-for-atomos-space-tugs/
Werner, D. (2023b, October 18).
Atomos wins $1.6 million AFWERX contract to test multi-party
rendezvous
. SpaceNews. https://spacenews.com/atomos-wins-1-6-million-afwerx-contract-
to-test-multi-party-rendezvous/
Zunino, D., Grodal, S., & Suarez, F. F. (2020, December 21).
New Product Launch Strategy: Mix
Novelty and Familiarity to Move from Niche to Mainstream
. Issuu.
https://issuu.com/iese/docs/iesebusinessschoolinsight157/68
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