Lect15EconGeogTertiary-eLC
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ECONOMIC GEOGRAPHY: TERTIARY SECTOR
Tertiary Sector or Service Sector
encompasses
businesses that
do not generate an actual,
tangible product, but sell products and/or provide services to fulfill human wants and
needs in exchange for money
Examples include transportation, banking, retailing, education, office-based activities,
hospitals and medical services, restaurants, home repair services, auto repair, etc.
The
Service Sector
is often further delineated into three areas:
Tertiary
which refers specifically to the activities of retailing, restaurants, hotels,
transportation, communication, utilities, education, hospitals, plumbers, auto mechanics,
janitorial services and others
. This sector is also known as Consumer Services and accounts
for ~45% of all jobs in the U.S.
Quaternary
sector refers to the collection, processing, and manipulation of information (data),
financial services (banks, investments, etc.), insurance, legal services, computer services,
etc
.This sector is also known as Business Services and accounts for ~20% of all jobs in the U.S.
Quinary
sector refers to facilities involved with complex decision making, scientific research,
high-level management, government and similar services
. This sector is also known as Public
Services and accounts for ~15% of all jobs in the U.S.
SO,
~80% of all U.S. jobs are in the Tertiary Sector
The leading industry (in terms of number of jobs and total value) in the world, as of the
beginning of 2020, was in the Tertiary sector: Tourism and Travel
This encompassed ~11% of all jobs worldwide (~260 million people), ~ $4 trillion or 11% of
combined world-wide GNP.
Because of the COVID-19 pandemic this may have changed.
Why are there so many jobs in the
Tertiary Sector
?
High demand for those services
, especially in MDCs and DCs, because people have the
money to spend on those services, and/or they are essential. High demand in LDCs to
provide services for tourists from the MDCs.
Increased mechanization of primary and secondary sector activities, thus lower demand for
workers in those sectors
High level of urbanization
, where most service jobs exist.
Higher pay and/or better working conditions in many service sector jobs
Why is a service business located where it is?
As with any business, to maximize profit and minimize costs
Factors: 1) Location to Inputs (raw materials), 2) Location to labor, 3)
Location to
markets/customers
, 4) Transportation costs, 5) Energy costs, 6) Others as discussed earlier.
One idea which tries to explain the distribution of services, is
that settlements serve as
centers of market areas for services
. This is the idea of
Central Place Theory
. It was
proposed in the 1930s by German geographer Walter Christaller and works best in MDCs in
areas of few physical barriers and that are not heavily industrialized. But it can be applied to
other areas as well. It is predicated on two ideas:
That there are fewer large settlements (cities) and they are farther apart than smaller
settlements (towns, villages, cities, etc.)
And those larger settlements provide services for a larger number of people who are
willing to travel farther for those services
Another key factor is that
some settlements have more
centrality
than others, so the
service area
of larger settlements covers a large region with smaller settlements within it.
This is the
degree of centrality
for that city.
Within this is the idea that certain
Central Goods and Services
are
only provided at a
central place
and not everywhere
. These are
often essential services
such as hospitals,
major government services, or
specific services
such as professional sports venues, concert
facilities, etc. Also incorporated within this is the idea of
Range of Scale
(also known as
Range of Service
), which
is the distance people are willing to travel to acquire the service
Central Place Theory
models an arrangement of settlements (villages, towns, cities, etc.)
that is in a
hexagonal pattern
based on the services provided by them. The areas served are
the
market area
of each settlement from which people are attracted to use that settlement’s
goods and services. The size of the
market area
for a specific sized settlement is determined
by two factors:
Range of Service and Threshold of Service
The
Range of Service
varies with varying services and has a
time
component and a
distance
component. For some services, the
time it takes to get to the service is more important
than the actual distance to the service and vice versa
For example, how far you would go to buy a pizza or a book vs how far you would go to get
specialized medical treatment.
The
Threshold of a Service
, which refers to
the minimum number of people needed to
support the service (business)
A business may also require a certain demographic subset of the population and need to
locate near that group, in a sufficient number. Again, this varies with the service. The group
of people needed (in type and number) to make a grocery store profitable will be different
than a chiropractor, or a specialty retailer, etc.
Both ideas are important in determining where a service sector business will locate. Before
locating a business in a specific site, many businesses will conduct a
Market Area Analysis
to help determine the best location. The
Market Area Analysis
is a
survey conducted for a
particular business for a particular location to determine whether locating in that market
would be profitable and if so, the best location within that market area.
Again, the “bottom line” is to make a profit and in large part profitability is determined by
Range of Service and Threshold of Service
For example, let us say that for a particular store people are willing to travel 15 minutes to
use it and the store determines it must sell $10,000 worth of merchandise per week to be
profitable. If each customer spends on average $5.00 per week in the store, the store needs
2,000 customers per week. SO, the question is, are there enough people within 15 minutes
of the store willing to use the store and willing to spend at least $5.00 per week in the store.
If so, then the store may locate within this area and make a profit.
BUT another question is,
where within the market area should the store be located
? To
answer this, often a
Gravity Model
is utilized which helps find
the optimal location of a
service.
This is
directly related to the number of people in the area and inversely related
to the distance people must travel
Again, people will travel further for specialized medical care than they will for a pizza. This
will also vary with the shape of the area, for example a linear vs. non-linear shape, or
hexagonal, or round, etc. Other factors also play a role in determining the exact spot for a
business, cost of land or building rent, transportation networks, taxes, infrastructure, various
aesthetic considerations, etc.
These topics and concerns regarding the determination of where to locate a business
work not
only at the local level, but at the global level as well. Certain global activities are not
located everywhere, but in select central places thus three types of tiers of cities can be
identified.
Primary Tier
cities
contain
high concentrations of financial and related businesses, the
headquarters of numerous Fortune 500 companies and the most important world stock
exchanges. Each is the largest city in its respective globally developed area. The three World
Primary Tier cities are New York, Londa, and Tokyo
Secondary Tier cities
often have smaller stock exchanges and be headquarters for some
major businesses, but both are often of lesser importance on the world economic stage.
Examples of these cities include Chicago, Los Angeles, Washington, Paris, Frankfurt,
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Zurich, and others.
Tertiary Tier cities
of the world stage include such examples as Houston, Miami, Atlanta,
San Francisco, Hong Kong, Beijing, Seoul, Manila, Berlin, Vienna, Madrid, Mexico City,
Buenos Aires, Rio de Janeiro, Johannesburg, Sydney, and others.
Within a country there may also exist more
regional command and control
centers or cities.
For the U.S. these include Boston, Cincinnati, Denver, Kansas City, Seattle, Phoenix,
St. Louis, and others.
Other cities may be of importance for specializing in certain services. For example, Education
centers include Madison (WI), Raleigh-Durham (NC), Athens (GA), etc. Resort centers
include Orlando (FL), and Las Vegas (NV). Military centers include Norfolk (VA), and
San Diego (CA) while Rochester (MN) is a Medical center.