Proposal Letter
pdf
keyboard_arrow_up
School
Arizona State University *
*We aren’t endorsed by this school
Course
301
Subject
Geography
Date
Dec 6, 2023
Type
Pages
2
Uploaded by DeanRoseHamster30
Following your request for innovative business ideas, our team got together to brainstorm and evaluate
potential projects. Throughout our market research, we saw huge growth and opportunities in sustainable
urban agriculture. Our proposal, “Urban Oasis,” aims to establish a vertical farming facility in major
cities, addressing the pressing need for sustainable and local food production in an urban environment.
Our current Situation
The urban environment in large major cities currently faces several challenges related to the food supply.
A large portion of our food supplies comes from imported produce, which not only increases carbon
footprint but also compromises freshness. Additionally, traditional farming methods are land-intensive
and environmentally unsustainable in an urban setting. This situation prese nts a crucial need for a local,
efficient, and sustainable approach to agriculture.
Urban Oasis Project Plan
In response to these challenges, our team designed the Urban Oasis project, a vertical farming facility that
incorporates hydroponic systems and energy-efficient LED lighting. The goal of this project is to
optimize plant growth while minimizing land use and environmental impact.
The Project Plan:
Site Selection and Setup
We can work with a land surveyor to conduct an in-depth analysis of potential locations within major
cities, considering factors such as proximity to distribution centers, accessibility for staff and suppliers,
and environmental impact. Each facility will be custom-designed to maximize vertical farming efficiency.
efficiency and ensure adequate space for plant growth.
Technology Implementation
In order to supply the crops with the necessary nutrients and light, each vertical farming tower will be
equipped with a cutting-edge hydroponic system by the Eden Project. These hydroponic systems will
produce a micro-climate so that farmers can grow their crops year-round no matter the weather. Along
with the hydroponic systems, we can implement advanced LED lighting that can enhance photosynthesis
efficacy while reducing energy consumption at the same time.
Operational Strategy
We will work with local farmers to determine the most suitable crops based on market demand, growth
cycle, and nutritional values. Most importantly, we will have crops that are in high demand at a consistent
rate. Furthermore, we would develop protocols for regular maintenance and harvesting, to ensure a
consistent and high-quality yield. To implement these protocols, we would need to train staff in vertical
farming techniques and how to use the technology to manage these protocols.
Market Integration and Community Engagement
To create a strong local presence and distribution network, we should build relationships with local
businesses and farmers' markets. This is important because the community needs to trust that we are
producing high-quality produce that they are normally used to. Another way to establish trust with the
community is through educational outreach. We can implement community engagement initiatives to
raise awareness of sustainable agricultural techniques like vertical farming. However, if we are unable to
market the benefits of vertical farming then these drawn-up plans would have no use. As a result, it is
crucial to develop a robust marketing strategy to prompt Urban Oasis as a leading provider of fresh,
locally sourced, and sustainable produce.
Cost and Benefits of Urban Oasis
The Urban Oasis Projects promise several benefits:
●
Environment Benefits: Vertical farming can utilize 98 percent less water and 99 percent less land,
significantly conserving these vital resources. Additionally, by localizing the production, the
carbon emissions produced through the transportation of the crops are greatly reduced.
●
Economic Benefits: Vertical Farming can produce more per square foot, which will lead to higher
revenue potential. Because the climate is controlled via the hydrophobic systems, the crow can be
grown year-round, ensuring a consistent supply and income stream.
Cost Analysis
The estimated initial cost of the Urban Oasis Project is $1,000,000, which includes the technology,
leasing, and setup expenses. Annual Operational costs are projected at $100,000. Based on our
comprehensive market analysis, we estimate the project to become financially self-sustaining within the
first year. After the first year, we believe that the Urban Oasis Project will generate 2.5 million dollars in
revenue. While the initial costs of setting up and operating a vertical farm are high, based on our data, the
long-term ROI is promising. The increasing demand for sustainable, local produce, combined with the
operational efficiencies of vertical farming, positions Urban Oasis for long-term profitability.
We appreciate your consideration of this proposal and are excited about the possibility of partnering with
the Foundation for Emerging Entrepreneurs to introduce the world to sustainability agriculture. If you are
interested in our proposal, I am available for discussion at 623-333-9026 or e-mail me at
andyt@gmail.com
Dupuis, Allison. “Vertical Farming: Everything You Need to Know.” Eden Green, Eden Green, 19 Jan.
2023, www.edengreen.com/blog-collection/what-is-vertical-farming.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help