MKT421 Week 4 Test

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University of Phoenix *

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Course

MKT421

Subject

Economics

Date

Feb 20, 2024

Type

xlsx

Pages

36

Uploaded by PresidentMetalFinch34

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If Washburn Guitars were to lower the price of the Maya Pro DD75 to $2,499 from $2,69 Multiple Choice (O enincrease n the unit varabie cost a product with inelastic demand @ «prosucmncosicdemons a shiftin the demand curve.
19, sales of the guitar would increase 30 percent. This illustrates
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Washburn Guitars makes signature series guitars to enhance the credibility of the Washb Multiple Choice O ooy demand. brand awareness.
urn brand. Creating signature series guitars would have a positive effect on all of the followi
g except
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If the mass-produced guitar sells 100,000 units annually at $175 per guitar, what is the to Multiple Choice O $6.75,000 $17500,000 $175,000 [ O swso000 O
tal revenue?
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Washburn has four distinct price points for its guitar lines—entry, intermediate, profession Washburn has implemented a pricing objective. Multiple Choice market share survival
1al, and collectors—based on the fact that each line has very different production costs, mark
:et demand, and sales level. Thus,
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Washburn's fixed costs for producing mass-produced guitars are $500,000. Its variable co: Multiple Choice @ soogies 1,000 guitars O O 1500 guitars O 2500 guitars
sts are $150 per guitar. I it prices these guitars at $250, what is the break-even quantity for t
nis line?
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With the typical downward-sloping demand curve like the one shown for Washburn, as pr Multiple Choice O cecresses increases. (O remains unchanges is minimized.
ice per unt falls, demand
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If employees of Washburn guitars want to travel to Asia to meet with guitar craftspeople, Multiple Choice O Ateam of most senior executives in the company Ateam comprised of a diverse group of gender and race . A team comprised of a diverse group of gender, race, sexual orientation, economic It should be a random selection
whatis the best choice of who to send if diversity is considered a primary factor in the visit? backgrounds, educational atainment and generational differences
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As Starbucks expands in Chile, the company wants store décor and paper goods used to | Multiple Choice (O ticensed starbucks owners @ servucks comorstion O rontisees
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be controlled by
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Starbucks wants future stores in Chile to serve Multiple Choice . imported, roasted coffee from Starbucks only. (O impoted, roasted coffee from o verety of vendors. ) tocty grown cofe o supporcatusness
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Starbucks puts a major focus on Multiple Choice O an experience designed by franchise owners. . a consistent experience from store to store. O alocal vibe that varies store layout and furnishings.
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is not an important factor for Starbucks' expansion in Chile. Multiple Choice O Corporate-controlled store design . Expanding more rapidly QO wimingchome i
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Starbucks wants to make sure that Multiple Choice has/have the most brand control. . the Starbucks corporation (O ticensed starbucks owners O franchisees
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