Chapter 8 Strategy Formulation and Implementation

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Chapter 8 Strategy Formulation and Implementation Which of the following is true of a multi-domestic strategy in relation to the conflicting needs for global integration and national responsiveness? It primarily focuses on price competition. It emphasizes economies of scale. It primarily focuses on international standardization. It emphasizes local adaptation. Correct Answer It emphasizes local adaptation. There is no definitive evidence that strategic planning in the international arena always results in higher profitability. True False Reason: This is true. There is no definitive evidence that strategic planning in the international arena always results in higher profitability, especially when MNCs try to use home strategies across different cultures. Correct Answer True ______ are price reductions given to customers purchasing goods or services out of season. Calendar discounts Seasonal discounts Price bundles Cost pricing Underprices Correct Answer Seasonal discounts For marketers, what are three advantages of a price bundling strategy? (Check all that apply.) Bundled packaging benefits the customer more than the firm. Bundled packaging can lead to reduced selling costs. Bundled packages can be sold for a higher price.

Bundled packaging can lead to reduced advertising costs. Bundled packaging drives down prices for the customer. Correct Answer  Bundled packaging can lead to reduced selling costs.  Bundled packages can be sold for a higher price.  Bundled packaging can lead to reduced advertising costs. What are the factors that benefit a multinational corporation (MNC) when choosing a country for setting up its operations? (Check all that apply.) Emphasis on independent unionism in the host country Lack of restrictions on foreign investment Absence of import regulations High level of industrialization Tax exemptions and other financial benefits offered by the host country Correct Answer  Lack of restrictions on foreign investment  High level of industrialization  Tax exemptions and other financial benefits offered by the host country The process of providing goods and services in accord with a plan of action is known as , . (Enter one word in each blank.) Correct Answer  Blank 1: strategy  Blank 2: implementation In the context of the use of the finance function to implement strategy, identify a true statement about transferring funds from one place in the world to another. When dealing with the inherent risk of volatile monetary exchange rates, some MNCs have relied on the local area for funds. One of an MNC’s biggest problems when implementing strategies in the financial dimension has been the revaluation of currencies. Countertrade is a popular form of international business, especially in less developed countries and those with nonconvertible currencies. Correct Answer  One of an MNC’s biggest problems when implementing strategies in the financial dimension has been the revaluation of currencies.

 Countertrade is a popular form of international business, especially in less developed countries and those with nonconvertible currencies. In the context of the choice of location for setting up a multinational corporation's (MNC's) operations, identify a true statement about frontier markets. Multiple choice question. They are a peculiar subset of emerging economies. They are typically referred to as post-emerging markets and are entirely different from emerging economies. They are more correlated to the ups and downs of the global economy than are traditional emerging markets. They typically offer low rewards, but with low risk. Correct Answer They are a peculiar subset of emerging economies. In the context of the choice of location for setting up a multinational corporation's (MNC's) operations, identify the features of frontier markets. (Check all that apply.) These markets are financially linked to the economies of their more developed counterparts. They are typically referred to as post-emerging markets and are entirely different from emerging economies. These markets involve high risks and high rewards for investors. These markets are less likely to face drastic effects of global economic fluctuations than those in developed countries. Correct Answer  These markets involve high risks and high rewards for investors.  These markets are less likely to face drastic effects of global economic fluctuations than those in developed countries. In the context of the use of the finance function to implement strategy, identify a true statement about transferring funds from one place in the world to another. Multiple select question. When dealing with the inherent risk of volatile monetary exchange rates, some MNCs have relied on the local area for funds. Countertrade is a popular form of international business, especially in less developed countries and those with nonconvertible currencies. One of an MNC’s biggest problems when implementing strategies in the financial dimension has been the revaluation of currencies.

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Correct Answer  Countertrade is a popular form of international business, especially in less developed countries and those with nonconvertible currencies.  One of an MNC’s biggest problems when implementing strategies in the financial dimension has been the revaluation of currencies.

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