REC 2100 Flashcards Quizlet
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Subject
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Date
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REC 2100
Terms in this set (511)
Define Tourism
The activities of personas travelling to and staying in places
outside their environment for not more than one year for leisure,
business and other purposes
Why Tourism Matters
-10% of worlds GDP
-1/10 jobs
-development
-1.4 trillion in exports
-economic growth
-7% of worlds exports
-creating jobs
-30% of services exports
-environment protection
-cultural preservation
-peace and security
Tourism studies
Varying disciplinary and fields of examine the travel and tourism
phenomenon
Recreation and Tourism Similarities
-Form: products/services
-Function: benefits
Recreation and Tourism Differences
-Industry leadership (tourism is often driven from a commercial
sector)
-market segmentation
-performance evaluation
5 Components of tourism sector (+ the
extra four)
-transportation
-accommodation
-food and beverage
-recreation and entertainment
-travel services
-adventure and outdoor
-tourism services
REC 2100
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Trip
Travel 80km from home (reason other than commute to work or
school)
Traveler
Travels for work, leisure and business
Tourist
Travelling for pleasure, no remuneration, no school or work, more
than 24 hours
Excursionist/Same day Visitor
A visitor who travels at least 80km from place of residence does
not spend over 24 hours there
Domestic Tourist
Tourist within their own country
Foreign Tourist
Tourist visiting a country in which they do not usually reside
Inbound Tourist
Tourist arriving in a foreign country
Outbound Tourist
Tourist leaving their home country
History of tourism
-early civilizations
-4800-400 BCE
-400 BCE - 400 CE
-Around 1000
-Up to 1300s - crusaders
-middles ages
-17th-19th centuries - le grand tour
-the Great Depression
-industrial revolution
-after WW2
Conditions necessary for tourism
-accessibility
-infrastructure
-time
-money
-attraction
-safety
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Growth in tourism
-advancements in: transportation and media coverage
-intro of computer systems
-better education systems
-more disposable incomes
-declining cost of travel
-political stability
Demographics (Classification of Guests)
-income
-family life stage
-education
-geographic location
Psychographics (Classification of Guests)
-familiar travel destination
-enjoy relaxation
-prefer heavy tourist accommodations
Mid-centric's (Classification of Guests)
-seek a middle range novelty
-likely to travel to areas with some developed tourist facilities
Allocentries (Classification of Guests)
-prefer novel and different destinations
-nontouristy areas
-enjoy sense of discovery
-high activity level
-enjoy meeting people
2 Cultural Motives
-novelty
-education
7 social psychological motives
-Escape
-Relaxation
-Social interactions
-Kinship
-Self exploration
-Prestige
-Regression
"Push" factors
-Internal
-Social psychological
-Unrelated to destination
-Escape, relaxation, kinship, social interaction
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"Pull" factors
-External
-Related to destination
-Culture, novelty, education
2 motivational forces that influence
tourism behaviour
-escaping
-seeking
Quiz 1
Beginning
Canada now refers to tourism as a
"sector" which means "a composite
group of industries".
True
Inbound tourists are the same as
domestic tourists.
False
What is the name of the Canadian
organization whose members represent
all components of the tourism sector as
well as acting as a lobby group for the
whole tourism sector?
Tourism Industry Association of Canada
Travel deficits occur when?
More domestic tourists leave the country to spend vacation
dollars than foreign tourists bring to the country.
Tourism is considered to be?
An export.
Which global body has as its mandate
"promotion and development of tourism
with a view to contributing to economic
development, a better understanding of
different cultures leading to world
peace"?
World Tourism Organization
A trip is usually defined as?
travel to a place 80 km or more from your place of residence,
excluding commutes to work or school.
Why is there no standard definition of
tourism?
This is because it is difficult to find a definition that many
disciplines or areas of study can accept.
REC 2100
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Which ancient civilization was the first to
build roads, provide common currency
and encourage travel?
Romans
Frank is taking a trip but staying less than
24 hours.
He is an excursionist.
Tourism for the masses took off during
the Industrial Revolution due to
Formal holidays with pay becoming common and
major improvements in mass transportation.
Which organization was made
responsible for promoting all
components of the tourism sector both
at home and globally?
Destination Canada
When the tourism dollar has a beneficial
impact on nearly everyone in the
community, it is called
the multiplier effect.
Why is tourism an "export" and not an
"import"?
It is a product we sell to other countries.
One of the main reasons for tourism's
great growth over the past century is
advances in technology.
Quiz 2
Beginning
Push factors are internal factors that
cause a person to decide to take a
vacation.
True
Most people fall into the allocentric
personality followed by midcentric and
psychocentric.
False
A tourist seeking only rest and relaxation
will have a satisfying vacation if they
arrive at their tropical island destination
where there are thousands of other
guests and loud parties all the time.
False
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A motivator is a promoter of action.
True
Travelling to an isolated spa for rest and
relaxation in order toescape from your
busy schedule would be strongly
influenced by pull factors.
False
A person who is adventurous, self-
confident, experiments with life, and
wants to do and see new things is
considered
allocentric
When a person is identified by their age,
education and marital status, they are
being identified by their
demographics.
The total travel experience includes
anticipation and
travel to the destination
In the activation model of travel
personality, someone who prefers to
travel with their family or alone, chooses
not to interact with others very much
and likes to visit familiar destinations
would be:
a private low key traveler
McIntosh and Goeldner divided travel
motivations into which four categories?
cultural, physical, interpersonal, and status/prestige
An individual's level of excitement,
alertness, or energy that is either high or
low defines
activation
Why is a psychocentric tourist a good
customer for a hotel?
They make good repeat customers because they have established
a comfort level with you.
Which barrier to travel is the most
difficult to overcome?
fear
REC 2100
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The increase in visibility of security in
airports and border crossings is a way to
satisfy which of Maslow's levels of
needs?
Safety
A person who enjoys travel and likes to
experience new things but prefers
comfortable surroundings when away
would be called
A midcentric
Quiz 3
Beginning
When discussing marketing of the
tourism sector, "place" means the
destination.
False
Canadian tourism businesses are
experiencing a "shrinking labour pool"
because there are no tourism jobs
available.
False
Tourism Education Councils (TECs)
are concerned with upgrading the skill and knowledge level of the
tourism workforce.
A community that does not plan for
tourism or view tourism as a benefit is
considered to be
tourism illiterate.
Destination Canada
is a partnership between government and the tourism sector and
is helping to create a unified voice for the tourism sector.
Considering Doxey's approach to
cultural impacts of tourism, level of
antagonism refers to
local residents who blame tourists for all of the negative situations
in their community such as increased crime and traffic congestion.
According to the text and your unit
material, the "marketing mix" includes
product, price, place and promotion
Trinketization is
cheap, mass-produced versions of traditional artifacts.
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What concept focuses on providing a
product that the consumer wants?
Marketing
Elasticity of demand means that
with a change in price there is a corresponding change in
demand.
What makes the tourism product as a
commodity different from other
products being marketed?
It is intangible, cannot be stored, and is very perishable.
Some of the negative aspects of tourism
are
inflation and pollution
Occupational standards
outline the skills, knowledge and attitudes that must be
demonstrated and practiced by an individual if they are to be
deemed competent in that occupation.
Market segmentation is
dividing your customers into groups of people who have similar
needs or share common characteristics.
Benefits of tourism include
additional tax revenues raised by visitor spending and better
choices in entertainment, shopping and food service.
Unit 4
Beginning
An advantage of integrated tourism
development is that it provides the
opportunity for other business people to
get into business and make a living.
False
The destination life cycle includes stages
called young, mature and elderly.
False
When a destination has become fully
developed and visitor levels are high, it
is in the maturity stage of its product life.
True
The warmth and positive attitudes shown
by the local population of a tourism
location are essential for its success with
True
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"Balanced development" occurs when
development of a site is integrated and
means
one area of the destination can operate at a deficit because other
areas offset the loss by making a profit.
When numerous entrepreneurs develop
businesses near a scenic area because
visitors are already in the area it is
considered what type of development?
Coat-tail
What is considered to be the last step in
the tourism planning process?
A review and evaluation of the process.
Which of the following are examples of
tourism infrastructure?
Sewers, highways, runways, roads
Which of the following statements would
most likely not be part of a small
community's tourism planning goals?
A marketing plan that increases the number of visitors to Canada.
Component(s) of a tourist destination
area include
the hospitality of the community and transportation systems
A single developer in tourism
development is considered to be what
type of development?
Integrated
At what step in the tourism planning
process does citizen input first come
into the picture?
inventory of social, political, physical and economic environment
Which of the following could be
considered a tourist destination area?
Churchill, Manitoba, Canada and Las Vegas, Nevada, United States
A major developer who encourages
other complementary development is
considered to be what type of
development?
Catalytic
Lodging facilities, restaurants, train
stations, and stores are all part of a
suprastructure
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Unit 5
Beginning
Load factor refers to the percentage of
seats filled on an airplane by paying
customers.
True
One reason people take motorcoach
tours is because it is an expensive way to
travel.
False
A direct flight is a flight that travels from
one destination to another destination
without a stop.
False
The International Air Transport
Association is a global industry
association that was responsible for
creating the Freedoms of the Air.
True
Airline deregulation in Canada has led to
strategic alliances with different airline carriers, an emergence of
"no-frills" airlines and changes in route structures and communities
serviced by airlines
Unlimited kilometres, price changes, and
corporate rates are examples of
marketing strategies for car rental companies
Which of the following transportation
systems works under the hub and spoke
system?
airlines
Using Plog's personality types, choose a
transportation mode that a
psychocentric tourist would be most
likely to enjoy:
travel in their own car
What type of bus would be rented for
the purpose of transporting the
University of Manitoba's basketball team
to another university for playoff games?
charter
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A flight from Toronto to Paris and then
from Paris to Toronto using the same
airline after a one-week stay is a
round trip
Airports make money through
leases for shops and restaurants and landing fees
One reason that rail travel is still popular
in Europe is because
trains are noted for being on time
Which mode of transportation created
unpredictable travel patterns and
opened up travel to everyone?
automobile
Airlines that have been granted licenses
to operate on defined routes, either
internationally or domestically, are
scheduled air carriers
Factors that influence the mode of
transportation that travellers choose
include
route structure and convenience
While there are many positive aspects of
rail travel, rail travel in Canada has
suffered because
air travel tends to be more convenient and speedy than rail travel
An online connection is
a flight that requires travellers to change aircraft to get to their
destination
Which of the following are examples of
terrestrial space tourism?
Visiting the Smithsonian National Air and Space Museum in
Washington, DC and viewing NASA rocket launches at Cape
Canaveral in Florida.
Unit 6
Beginning
When guests have a guaranteed room
reservation, they must arrive by a
specific time for the reservation to be
honoured.
False
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When a single corporate identity
operates more than one property with
all properties reporting to central
headquarters, the form of ownership is
known as "private".
False
Accommodations that provide
communal (shared) washrooms and
bedrooms along with the use of a
kitchen are called hostels.
True
A franchisor is the purchaser of a
franchise operation.
False
Hotel REITS are
a financing method hotel companies may use to raise cash for
expansion by selling shares.
A confirmed reservation means the
customer must arrive by a specific time or the room may be
rented to someone else.
Full control over policies, no "red tape"
in decision making, and individual
profitability are advantages of what type
of restaurant ownership / management?
individual ownership
Which type of accommodation caters to
large business groups and meetings,
usually in the downtown area of major
cities?
Conference hotel
An individual hotel owner wishing to
have the benefits of a large chain or
franchise but not wanting to give up
control of his hotel would probably
choose to become part of a
referral system
A difference between a motel and a
hotel is that
Motels usually have rooms with direct access to the parking lot.
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The process of helping a customer with
a guaranteed reservation find another
hotel for the night because your hotel is
overbooked is called
walking
Lower borrowing costs, national
advertising programs, and managerial
assistance are advantages of what type
of hotel ownership / management?
franchise
A standard daily rate for a hotel room is
called a
rack rate
A hotel that is owned by one company
and operated by another is an example
of
a management contract.
When a group of properties all use the
same name and report to a central
headquarters for direction, they are
called a
corporate chain.
The green key rating program
helps owners determine their success related to environmental
activities.
In a hotel's marketing mix, what would
be considered part of "place"?
a travel agency
Quiz 7
Beginning
According to research from Cornell
University, food and beverage servers
tend to receive higher tips from their
customers when there is physical
contact / touch with the customer.
True
A menu is considered to be the most
effective internal marketing tool for a
restaurant.
True
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When a single corporate identity
operates more than one property with
all properties reporting to central
headquarters, the form of ownership is
known as "private".
False
Fast food restaurants are often located
in clusters along a highway because
people then have more eating choices,
which in turn increases the chance they
will stop at one of the restaurants.
True
Large grocery stores now sell takeout
food so they can compete with fast food
restaurants.
True
Dependence on tourism as the primary
source of income in a restaurant is
determined by location, not type of
ownership.
True
Restaurants may not feel they are a part
of the tourism sector because
tourists do not necessarily stand out and
often the majority of their customers must be local residents for
their survival.
Characteristics of fast food restaurants
include all of the following except
high prices
Full control over policies, no "red tape"
in decision making, and individual
profitability are advantages of what type
of restaurant ownership / management?
individual ownership
Coupons and frequent diner programs at
restaurants are considered to be
external promotional techniques
What term is used to describe a
restaurant that earns 50% or more of its
sales revenue from tourists?
a tourism sales dependent restaurant
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The division of the food and beverage
component that is found in places where
food service is not the main business
and there is a captive audience is called
non-commercial food service
Reasons for the success of fast food
restaurants include all of the following
except
the growth of train travel.
What style of restaurant is most
frequently chosen by vacationers in
North America?
Fast food restaurants
Independent ownership of a restaurant
can be risky because
it requires a large personal investment, both of time and money.
One of the disadvantages of operating a
franchise is
the cost of purchasing a good restaurant's name.
Which of the following is not true about
food tourism?
Food tourism has emerged in the past five years as a specialty
tourism area.
Quiz 1
Beginning
Canada now refers to tourism as a
"sector" which means "a composite
group of industries".
True
Inbound tourists are the same as
domestic tourists.
False
What is the name of the Canadian
organization whose members represent
all components of the tourism sector as
well as acting as a lobby group for the
whole tourism sector?
Tourism Industry Association of Canada
Travel deficits occur when?
More domestic tourists leave the country to spend vacation
dollars than foreign tourists bring to the country.
REC 2100
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Which global body has as its mandate
"promotion and development of tourism
with a view to contributing to economic
development, a better understanding of
different cultures leading to world
peace"?
World Tourism Organization
A trip is usually defined as?
travel to a place 80 km or more from your place of residence,
excluding commutes to work or school.
Why is there no standard definition of
tourism?
This is because it is difficult to find a definition that many
disciplines or areas of study can accept.
Which ancient civilization was the first to
build roads, provide common currency
and encourage travel?
Romans
Frank is taking a trip but staying less than
24 hours.
He is an excursionist.
Tourism for the masses took off during
the Industrial Revolution due to
Formal holidays with pay becoming common and
major improvements in mass transportation.
Which organization was made
responsible for promoting all
components of the tourism sector both
at home and globally?
Destination Canada
When the tourism dollar has a beneficial
impact on nearly everyone in the
community, it is called
the multiplier effect.
Why is tourism an "export" and not an
"import"?
It is a product we sell to other countries.
One of the main reasons for tourism's
great growth over the past century is
advances in technology.
Quiz 2
Beginning
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Push factors are internal factors that
cause a person to decide to take a
vacation.
True
Most people fall into the allocentric
personality followed by midcentric and
psychocentric.
False
A tourist seeking only rest and relaxation
will have a satisfying vacation if they
arrive at their tropical island destination
where there are thousands of other
guests and loud parties all the time.
False
A motivator is a promoter of action.
True
Travelling to an isolated spa for rest and
relaxation in order toescape from your
busy schedule would be strongly
influenced by pull factors.
False
A person who is adventurous, self-
confident, experiments with life, and
wants to do and see new things is
considered
allocentric
When a person is identified by their age,
education and marital status, they are
being identified by their
demographics.
The total travel experience includes
anticipation and
travel to the destination
In the activation model of travel
personality, someone who prefers to
travel with their family or alone, chooses
not to interact with others very much
and likes to visit familiar destinations
would be:
a private low key traveler
McIntosh and Goeldner divided travel
cultural, physical, interpersonal, and status/prestige
REC 2100
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An individual's level of excitement,
alertness, or energy that is either high or
low defines
activation
Why is a psychocentric tourist a good
customer for a hotel?
They make good repeat customers because they have established
a comfort level with you.
Which barrier to travel is the most
difficult to overcome?
fear
The increase in visibility of security in
airports and border crossings is a way to
satisfy which of Maslow's levels of
needs?
Safety
A person who enjoys travel and likes to
experience new things but prefers
comfortable surroundings when away
would be called
A midcentric
Quiz 3
Beginning
When discussing marketing of the
tourism sector, "place" means the
destination.
False
Canadian tourism businesses are
experiencing a "shrinking labour pool"
because there are no tourism jobs
available.
False
Tourism Education Councils (TECs)
are concerned with upgrading the skill and knowledge level of the
tourism workforce.
A community that does not plan for
tourism or view tourism as a benefit is
considered to be
tourism illiterate.
Destination Canada
is a partnership between government and the tourism sector and
is helping to create a unified voice for the tourism sector.
REC 2100
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Considering Doxey's approach to
cultural impacts of tourism, level of
antagonism refers to
local residents who blame tourists for all of the negative situations
in their community such as increased crime and traffic congestion.
According to the text and your unit
material, the "marketing mix" includes
product, price, place and promotion
Trinketization is
cheap, mass-produced versions of traditional artifacts.
What concept focuses on providing a
product that the consumer wants?
Marketing
Elasticity of demand means that
with a change in price there is a corresponding change in
demand.
What makes the tourism product as a
commodity different from other
products being marketed?
It is intangible, cannot be stored, and is very perishable.
Some of the negative aspects of tourism
are
inflation and pollution
Occupational standards
outline the skills, knowledge and attitudes that must be
demonstrated and practiced by an individual if they are to be
deemed competent in that occupation.
Market segmentation is
dividing your customers into groups of people who have similar
needs or share common characteristics.
Benefits of tourism include
additional tax revenues raised by visitor spending and better
choices in entertainment, shopping and food service.
Unit 4
Beginning
An advantage of integrated tourism
development is that it provides the
opportunity for other business people to
get into business and make a living.
False
The destination life cycle includes stages
False
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When a destination has become fully
developed and visitor levels are high, it
is in the maturity stage of its product life.
True
The warmth and positive attitudes shown
by the local population of a tourism
location are essential for its success with
travellers.
True
"Balanced development" occurs when
development of a site is integrated and
means
one area of the destination can operate at a deficit because other
areas offset the loss by making a profit.
When numerous entrepreneurs develop
businesses near a scenic area because
visitors are already in the area it is
considered what type of development?
Coat-tail
What is considered to be the last step in
the tourism planning process?
A review and evaluation of the process.
Which of the following are examples of
tourism infrastructure?
Sewers, highways, runways, roads
Which of the following statements would
most likely not be part of a small
community's tourism planning goals?
A marketing plan that increases the number of visitors to Canada.
Component(s) of a tourist destination
area include
the hospitality of the community and transportation systems
A single developer in tourism
development is considered to be what
type of development?
Integrated
At what step in the tourism planning
process does citizen input first come
into the picture?
inventory of social, political, physical and economic environment
Which of the following could be
Churchill, Manitoba, Canada and Las Vegas, Nevada, United States
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A major developer who encourages
other complementary development is
considered to be what type of
development?
Catalytic
Lodging facilities, restaurants, train
stations, and stores are all part of a
destination's
suprastructure
Unit 5
Beginning
Load factor refers to the percentage of
seats filled on an airplane by paying
customers.
True
One reason people take motorcoach
tours is because it is an expensive way to
travel.
False
A direct flight is a flight that travels from
one destination to another destination
without a stop.
False
The International Air Transport
Association is a global industry
association that was responsible for
creating the Freedoms of the Air.
True
Airline deregulation in Canada has led to
strategic alliances with different airline carriers, an emergence of
"no-frills" airlines and changes in route structures and communities
serviced by airlines
Unlimited kilometres, price changes, and
corporate rates are examples of
marketing strategies for car rental companies
Which of the following transportation
systems works under the hub and spoke
system?
airlines
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Using Plog's personality types, choose a
transportation mode that a
psychocentric tourist would be most
likely to enjoy:
travel in their own car
What type of bus would be rented for
the purpose of transporting the
University of Manitoba's basketball team
to another university for playoff games?
charter
A flight from Toronto to Paris and then
from Paris to Toronto using the same
airline after a one-week stay is a
round trip
Airports make money through
leases for shops and restaurants and landing fees
One reason that rail travel is still popular
in Europe is because
trains are noted for being on time
Which mode of transportation created
unpredictable travel patterns and
opened up travel to everyone?
automobile
Airlines that have been granted licenses
to operate on defined routes, either
internationally or domestically, are
scheduled air carriers
Factors that influence the mode of
transportation that travellers choose
include
route structure and convenience
While there are many positive aspects of
rail travel, rail travel in Canada has
suffered because
air travel tends to be more convenient and speedy than rail travel
An online connection is
a flight that requires travellers to change aircraft to get to their
destination
Which of the following are examples of
terrestrial space tourism?
Visiting the Smithsonian National Air and Space Museum in
Washington, DC and viewing NASA rocket launches at Cape
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Unit 6
Beginning
When guests have a guaranteed room
reservation, they must arrive by a
specific time for the reservation to be
honoured.
False
When a single corporate identity
operates more than one property with
all properties reporting to central
headquarters, the form of ownership is
known as "private".
False
Accommodations that provide
communal (shared) washrooms and
bedrooms along with the use of a
kitchen are called hostels.
True
A franchisor is the purchaser of a
franchise operation.
False
Hotel REITS are
a financing method hotel companies may use to raise cash for
expansion by selling shares.
A confirmed reservation means the
customer must arrive by a specific time or the room may be
rented to someone else.
Full control over policies, no "red tape"
in decision making, and individual
profitability are advantages of what type
of restaurant ownership / management?
individual ownership
Which type of accommodation caters to
large business groups and meetings,
usually in the downtown area of major
cities?
Conference hotel
An individual hotel owner wishing to
have the benefits of a large chain or
franchise but not wanting to give up
control of his hotel would probably
referral system
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A difference between a motel and a
hotel is that
Motels usually have rooms with direct access to the parking lot.
The process of helping a customer with
a guaranteed reservation find another
hotel for the night because your hotel is
overbooked is called
walking
Lower borrowing costs, national
advertising programs, and managerial
assistance are advantages of what type
of hotel ownership / management?
franchise
A standard daily rate for a hotel room is
called a
rack rate
A hotel that is owned by one company
and operated by another is an example
of
a management contract.
When a group of properties all use the
same name and report to a central
headquarters for direction, they are
called a
corporate chain.
The green key rating program
helps owners determine their success related to environmental
activities.
In a hotel's marketing mix, what would
be considered part of "place"?
a travel agency
Quiz 7
Beginning
According to research from Cornell
University, food and beverage servers
tend to receive higher tips from their
customers when there is physical
contact / touch with the customer.
True
A menu is considered to be the most
True
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When a single corporate identity
operates more than one property with
all properties reporting to central
headquarters, the form of ownership is
known as "private".
False
Fast food restaurants are often located
in clusters along a highway because
people then have more eating choices,
which in turn increases the chance they
will stop at one of the restaurants.
True
Large grocery stores now sell takeout
food so they can compete with fast food
restaurants.
True
Dependence on tourism as the primary
source of income in a restaurant is
determined by location, not type of
ownership.
True
Restaurants may not feel they are a part
of the tourism sector because
tourists do not necessarily stand out and
often the majority of their customers must be local residents for
their survival.
Characteristics of fast food restaurants
include all of the following except
high prices
Full control over policies, no "red tape"
in decision making, and individual
profitability are advantages of what type
of restaurant ownership / management?
individual ownership
Coupons and frequent diner programs at
restaurants are considered to be
external promotional techniques
What term is used to describe a
restaurant that earns 50% or more of its
sales revenue from tourists?
a tourism sales dependent restaurant
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The division of the food and beverage
component that is found in places where
food service is not the main business
and there is a captive audience is called
non-commercial food service
Reasons for the success of fast food
restaurants include all of the following
except
the growth of train travel.
What style of restaurant is most
frequently chosen by vacationers in
North America?
Fast food restaurants
Independent ownership of a restaurant
can be risky because
it requires a large personal investment, both of time and money.
One of the disadvantages of operating a
franchise is
the cost of purchasing a good restaurant's name.
Which of the following is not true about
food tourism?
Food tourism has emerged in the past five years as a specialty
tourism area.
A major source of funding for public
attractions comes from business
B) False
Good signage and parking are important
when determining the flow of visitors at
an attraction.
A) True
Memberships are the primary source of
funding for public attractions.
B) False
Non-profit attractions funnel most of
their earnings back to their initial
investors so as not to keep any profits.
B) False
Attractions are created by a destination
in order to attract specific target markets
at specific times.
B) False
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Many small communities celebrate their
past with what type of museum?
A) Historical museum
Admission fees, food and beverage
sales, merchandise sales, and parking
fees are the main funding sources for
which type of attraction?
C) privately owned attractions
A large indoor shopping facility that has
retail shops and restaurants and also
includes other entertainment such as
video game rooms, wave pools, mini
golf, cinemas and / or children's rides is
called a
C) mega mall
A site specific museum is one that
A) has been built where the actual event took place.
Which tourism product/attraction is Walt
Disney credited with creating?
A) theme parks
Which of the following Wonders of the
Ancient World still exists?
B) Pyramids of Giza
Donations, taxes and admission fees are
the main funding sources for which type
of attraction?
C) Publicly owned attractions
The seven wonders of the ancient world
are examples of
D) some of the earliest tourist attractions
A site that is determined to be of
"outstanding universal value" may be
given the following recognition
D) a UNESCO World Heritage Site
Most modern museums are breaking
with tradition and now
A) allow people to touch items in order to help the learning
process.
Casinos have become an important part
of tourism because they
C) provide jobs and a good source of revenue that helps support
the community.
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Permanent sites and facilities that are
always available to a tourist are called
B) attractions.
If your town has assessed the number of
people it can attract without doing
irreparable damage to the area, what
type of focus does it have?
A) A focus on sustainability.
Quiz 9
Beginning
One of Parks Canada's biggest
challenges will be maintaining the
ecosystems within the national parks.
A) True
All Crown lands are owned by Canada's
First Nations.
B) False
Careless use of fires and picking flowers
can both have severe impacts on natural
vegetation.
A) True
Hard adventure requires prior
experience and training in order to
minimize the potential risks involved in
the activity.
A) True
Soft adventure includes activities such as
golfing and swimming.
B) False
Greenwashing refers to the use of
environmentally friendly soaps and
cleaning products.
B) False
Although risk management programs
demonstrate a high standard of care,
they have little impact on the insurance
cost of a business in the adventure
sector.
B) False
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One of the fastest growing adventure
tourism experiences is that of soft
adventure. It differs from hard adventure
because
A) it is less strenuous and does not require pre-training.
There are two opposing views of
tourism's relationship with the
environment. The negative point of view
sees tourism as an industry that
D) creates litter, pollution and damage to our fragile ecosystem.
The maximum number of people who
can use a site with only "acceptable
alteration" to the physical environment
and with only "acceptable decline" in the
quality of the experience gained by
subsequent visitors is known a
B) carrying capacity.
Risk management programs
B) identify all potential hazards customers may encounter while
under care of the operator.
National parks are designated as such
by
D) the federal government.
Hard adventure requires that
A) a person pre-train; they need specialized equipment; and risks
are taken.
Tourism that focusses on nature-related
experiences that help people appreciate
and understand natural resources and
their conservation is
D) ecotourism.
"To protect for all time representative
natural areas of Canadian significance" is
part of the mandate of
C) Parks Canada.
Proper risk management training
requires that
A) staff are properly trained for an emergency and all safety
standards are met.
Tourism businesses can help support the
environment by
C) recycling, reusing and reducing wastes
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Physical carrying capacity can be
increased through
(all of the above)
A) load distribution.
B) site hardening.
C) education.
Quiz 10
Beginning
The events industry is a stand-alone
industry, rarely making use of many other
tourism components.
B) False
Festivals are events focusing on farm
goods and products and are usually
held in the fall.
B) False
Special events are regular, frequently
held events.
B) False
Trade shows are "marketing tools" that
can help boost sales for a variety of
businesses introducing their products.
A) True
A conference is a large group of people
from a wide variety of occupations who
come together to exchange ideas and
come to some general form of
consensus.
B) False
Circuses have begun to grow again in
popularity as children experience this
type of event for the first time.
B) False
Fairs are traditionally events focusing on
history or agriculture.
A) True
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The Tourism Industry Association of
Canada (TIAC) now sponsors Canada's
largest tourism trade show called
Rendez-Vous Canada which promotes
our tourism products to tour operators
and travel agencies.
A) True
Public celebrations centered on themes
of local, regional or national importance
or interests are called:
B) Festivals
A convention is
A) a major meeting of an organization where delegates from a
wide variety of different occupations have come together to share
information and form some kind of consensus.
Conference centres differ from
convention centres because
D) a convention centre has no hotel facilities.
A one-time or infrequently occurring
event outside the normal program or
activities of a sponsoring or organizing
body is the definition of a
C) special event.
An example of a hallmark event would
be
C) World Youth Day
An international meeting of high level
government leaders such as the G8 is an
example of what type of event?
A) Summit meeting
Why is sports tourism growing in
Canada?
A) There are more sport products available today than previously.
Cirque du Soleil is a worldwide sensation
that dramatically changed what people
consider to be
C) a circus event
There are two types of group tours:
ground packages and land packages.
B) False
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Specialty travel agencies specialize in
business travel because customers are
less price sensitive.
B) False
Voluntourism is about employees
voluntarily choosing their vacation dates.
B) False
Taking tours is often less expensive than
booking the transportation, lodging, and
attractions separately.
A) True
The type of accommodations helps to
determine the price of a tour.
A) True
Incentive travel occurs when a tour
operator reduces tour prices in order to
sell off unsold tour packages.
B) False
Independent tours help customers to
create their own personal vacation
packages.
A) True
A travel agency that deals exclusively
with business travellers would be
referred to as a "full service" agency.
B) False
Which of the following is an advantage
of taking a packaged tour?
A) You will be travelling with people who have similar interests.
Which type of tour provides discounts
but no set itinerary so that individuals
can create their own packaged tour?
D) Independent tour
What category of tour are you taking
when the company provides you with a
guide who accompanies the group to
handle problems, including overseeing
all schedules, luggage transfers,
accommodations, and admissions?
A) Escorted tour
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What is the purpose of a "consortium" in
the travel services business?
C) A consortium is a group of independently owned travel
agencies who work together under a brand name to improve their
marketing and purchasing power.
In the 17th century, noblemen from
England would send their sons on
educational tours. These were called
A) Le grand tour.
The practice of using a trip as a prize or
award for performing to a certain set of
standards is called:
B) incentive travel
In travel services, what is a "conference
appointment"?
A) Permission to conduct business.
How does a specialty agency differ from
a full service agency?
B) It sells only one product, such as cruises.
What does the tourism sector call a
private company that negotiates a bulk
purchase price on seats from the airlines
and then sells them at a discount to
travel agencies and tour operators?
C) A consolidator
The first organized tour was created by
Thomas Cook and it
B) took the people from his parish to a meeting about "the evils of
alcohol".
Travel agencies are one of tourism's
most important
B) channels of distribution.
Quiz 12
Beginning
Many services provided by tourism
services are not directly consumed by
the tourist.
A) True
The Tourism Industry Association of
Canada's mandate is to lobby the federal
government in order to stop or curtail
legislation that might have a negative
A) True
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Canadian Heritage is the organization
responsible for all cultural and heritage
events in Canada.
B) False
One of the first Canadians an incoming
tourist meets works for the Canada
Border Services Agency.
A) True
A common way to promote conventions
and conferences is to work with tour
operators.
B) False
What is the name of the department that
regulates goods entering and leaving
the country?
B) Canada Border Services Agency
Most of the tourism promotion done by
a convention and visitor bureau (CVB) is
aimed at which target market?
D) Conventions and conferences
A familiarization (FAM) tour is
C) Aimed at travel professionals to acquaint them with an area.
Which is the following is not part of
tourism services?
A) Contract food services
Which organization is Canada's
destination marketing organization?
B) Destination Canada
Tourist information centres serve which
function in a region?
A) They act as the gateway to provide a good first impression.
The Tourism Industry Association of
Canada has all of the following activities
included in its mandate except
A) destination marketing.
Television commercials showing the
beautiful landscape of St. John's and
Gros Morne National Park in the
province of Newfoundland and
Labrador with the music of Great Big Sea
A) the provincial government of Newfoundland and Labrador.
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Most tourism associations or
organizations depend on
C) membership dues as their revenue stream.
Why are reliable research and statistics
important to the future of tourism?
D) They form the basis upon which we develop and grow our
sector.
The organization that is responsible for
the development and security of the
Canadian transportation systems is
D) Transport Canada.
Quiz 13
Beginning
Improved technology has made tourism
an easier product to purchase and use.
A) True
Tourism is Canada's only export that has
GST charged on its products.
A) True
An issue that will remain difficult to
resolve is the use of our national parks
for tourism versus conservation /
preservation.
A) True
Concerns about the quality of Canada's
roads, ports and airlines are not valid.
B) False
Financing tourism's future will remain a
challenge.
A) True
Ethics and codes of conduct have little
importance in tourism because they are
based on cultural teachings and differ
broadly from one country to another.
B) False
Canada's financial institutions have a
clear vision of the tourism sector,
increasing the likelihood of obtaining
proper funding.
B) False
Time poverty has had little impact on
B) False
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Terrorism is a new threat to tourism's
growth.
B) False
The authors of the textbook compare
tourism cycles to snowfalls because
A) snowfalls, just like tourism, are affected by uncontrollable,
external factors.
Which of the following statements best
summarizes concerns regarding
Canada's national parks?
B) Deteriorating facilities threaten to destroy the overall quality of
the tourism experience.
What is one of the major problems
tourism professionals see regarding the
future of tourism?
C) High taxes and surcharges, along with a higher Canadian dollar
may slow growth.
Why are codes of conduct and ethics
important to tourism?
D) Tourists buy our product sight unseen and place their lives and
a great deal of trust in our honesty.
The phrase "time poverty" means
B) We have to accomplish more with less time.
"Experiential tourism" refers to a trend
that has tourism
A) Providing the customer with hands-on or "live action"
experiences
Aboriginal tourism
D) must be developed to enhance the culture and respect their
lands and lifestyle.
Of the eight issues identified by
Destination Canada, which one of the
following is currently the most critical for
movement of tourists?
B) Our transportation systems
Phases of the Recreation/Tourism
Experience
1. Anticipation
2. Travel to
3. Participation
4. Travel from
5. Recollection
Selecting a Mode of Transportation
- Cost
- Time
- Convenience
- Route structure
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Air Travel History
- From regulation to open skies
- Initially 1 airline (TCA)
- After 2nd WW - CP
- 1970s regulated competition
- Deregulation continues
- 1987 nation transportation act
- September 11th
First Transportation Company
- Trans-Canada Airline (TCA) later renamed Air Canada
- Major intercity routes
1970s
- Regulated competition
- Growth of charter carriers and the start of "seat sales"
1967/1987
- National Transportation Act
- National Transportation Agency
Canadian Pacific Airlines
- Later renamed to CP Air
- After 2nd WW
- Responsible for Regional and local routes
Charter Air Service (Air Travel)
The business of renting an entire aircraft as opposed to individual
aircraft seats.
EG. Private jet
Load Factor (Air Travel)
Is the ratio of the lift of an aircraft to its weight and represents a
global measure of the stress ("load") to which the structure of the
aircraft is subjected
Interline Connection (Air Travel)
From one flight to another on different airlines.
Online Connection (Air Travel)
From one flight to another on the same airline.
Gateway Airports
Major airports where people connect flights to other international
destinations.
EG. JFK
How airports make money
- Landing fees
- Leases for shops and restaurants
- Short and long-term parking
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September 11, 2001
- Terrorist attacks on World Trade Center and pentagon
- New form of Hijacking (use of an airplane as a weapon)
- Airline industry halted
- Safety issues (procedural and physical changes)
Benefits to Automobile
- Low cost
- Flexibility
- Enhanced trip experience
- Easier luggage transport
- Transportation on arrival at destination
- Experience
Benefits of RV
- All the advantages of automobile
- Advantage of accommodation en route
- Allows outdoor experience
Trends in Automobile Travel
- Family vacation market is 80% of vacation travel in the US and
Canada
- Family travel closer to home and shorter
- Weekend mini vacation growing
Trends in RV Travel
- Families drawn to camping, educational excursions, and theme
parks as well as adventure and ecotourism
- Back to basics theme (travel on scenic byways)
- Increased tourism dollars to rural areas
- 10% of families that own vehicles also own motorized or towable
RV.
Rail History
- 1836 Canadas first train
- In 1976 VIA rail became responsible for all passenger traffic
- 1980s downsizing
- Sept 11th, 2001 booth in ridership
Benefits of Rail Travel
- Sight seeing
- Accommodations en route
- Can be less expensive (depending on where)
New Technology in Rail Travel
High speed transportation system (HST)
Motor Coach
Transportation Bus
EG. Greyhound
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Benefits to Motor Coach
- Inexpensive
- Available in smaller communities
- Passenger can relax
- Fuel efficient
Different Kinds of Motor Coach
- Charters (longer distances)
- Tour (takes visitors sight-seeing, and around tourist attractions)
Cruising Benefits
- Multiple destinations
- All-inclusive
- Service levels
- Relax
- Convenient
- Sight seeing and activities
History of Cruising
- Early 1900 ocean liners focused on wealthy
- Titanic (1912)
- WW2
- Airline industry resulted in loss of business to cruise line industry
- September 11th, decrease in travel
Issues with Cruising
- Privacy
- Health
- Impact
- Weather
Different Types of Cruise Ships
- Sea/ocean cruises
- Special interest cruises
- River cruises
- Lake cruises and ferries
Earliest known hotel system
Belonged to the Roman Empire
Year 1000
The crusaders had begun and shelter at monasteries and other
religious venues
Examples of early inns along water
routes
- Fort Garry Hotel
- Fairmont Chateau Lake Louise
Lodging History
- Hotel era boomed as railroads expanded and made accessible
to many national parks
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During the Depression
85% of hotels in the US went bankrupt
Technological Innovation
The greatest impact on the development of the hotel industry
1980s
- Expansion of bed and breakfast concept in North America
- Massive overbuilding of hotel accommodations
Key to current hotel success
Niche marketing or market segmentation
Niche Marketing
the process of finding small but profitable market segments and
designing or finding products for them
Market Segmentation
Dividing a market into distinct groups of buyers who have different
needs, characteristics, or behaviors, and who might require
separate products or marketing programs
Ownership
- Private
- Corporate chains
- Franchise chains
- Management contracts
- Reits
Private Ownership
Affiliations like CAA, Air Bnb
Corporate Chain Ownership
Corporately owned and operated like the Hilton or the Marriott
Franchise Chain Ownership
Franchiser (brand) and franchisee (owner)
Management Contracts
Ownership and operations are separate
Reits Ownership
Various funders separate from operations
Front of House
The area in a hospitality establisment that guests view, such as the
entrance and dining room
Back of House
The area in a hospitality establishment that guests usually do not
view, including all areas responsible for food quality and
production, such as the kitchen and recieving, office, and storage
areas
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Occupancy Rate
The number of hotel rooms occupied during a period.
Motel/Motor Hotel
- Free parking
- Rooms open to parking lot
- Usually chosen for a quick stop and relaxation
Condominiums and Timeshares
- Allows full ownership of one unit in a complex
- Often maintained and run by management agency
- Time share allows one to buy a vacation segment into a
condominium.
Ranch/Vacation Farm
Family owned and offers a western experience.
Bed and Breakfast
- An overnight boardinghouse with breakfast
- Usually family owned
Hostel
- Lodging with communal washrooms and bedrooms designed for
4 to 20 people
- Inexpensive
Campground
- Budget options
- Outdoor experience
- Variety services
Air Bnb
- Private ownership
- Unique experience
- Varied locations
Food and Beverage
- Restaurants, lounge, coffee shops, catering/banquets, room
service
- Necessity and an aspect of celebration
Ancient Rome
Evidence of bars, restaurants, take away food service
1700s
First fine dining establishments in Europe serving the upper class
1800s
First full-service restaurant in New York
1900s
Growth of automobile led to fast food, family friendly dining
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Today in F&B
Alt dining experiences
F&B Sector
- Largest sector in the tourism industry
- Tourism Sales (dependant)
Commercial Sector
- Full service
- Limited service
- Drinking
Non-Commercial Sector
- Social and contract caterers
- Institutional
- Retail
- Other
Full Service Options
- Fine dining
- Bistro
- Family style
- Speciality
- Theme
- Ethnic buffet
- Destination
Limited Service Options
- Fast food
- Coffee houses
Drinking Options
- Wine bar
- Cocktail lounge
- Nightclub
- Pub and Tavern
F&B Trends
- Local and organic
- Takeout
- Casual dining
- Allergy awareness
- Nutrition
- Legalities
- Celebrity chefs/owner
- Pop up restaurants and food trucks
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Running a Successful Restaurant
- Business plan and cash reserves
- Cost and portion control
- Labor mangement
- Trends
- Food and service quality
Service Quality
Customers long-term, cognitive evaluations of a forms service
delivery.
Customer Satisfaction
A short term emotional reaction to a specific service performance
Dimensions of Service Quality
- Tangibles
- Reliability
- Responsiveness
- Assurance
- Empathy
How customers evaluate service quality
1. Expectation (needs, experiences, word of mouth, advertising)
2. Compare expected quality with service received
3. Then how sticky situations are dealt with (I care, I understand,
you can trust me to take care of this)
Customer Relationship Management
The relationship between service quality and expectation; as well
as building and maintaining customer relationships
Guest Service
- System/processes
- People
- Facilities
- Guest experience
- Technology
Two Kinds of Attractions
1. Natural (EG. Niagara Falls)
2. Human-made/built (EG. Human Rights Museum)
Private Attractions
- Funding: admission fees, F&B, merchandise, parking
- Examples: Tinker town
Public Attractions
- Funding: taxes, admission fees, donations, grants
- Examples: Assiniboine park zoo
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Types of Attractions
- Casinos
- Amusement parks
- Theme parks
- Circuses
- Shopping malls
- Museums (art, historical, living history, scientific, children,
discovery)
- Historic sites
- Zoos and aquariums
Designing Attractions
- Sustainability
- Target marketing
- Visitor flow
- Staff training and facility management
Outdoor Recreation Delivery Functions
1. Protection, development, enhancement and management of
natural areas
2. Development and management of leadership programs
Non-governmental Organizations
(NGOs)
- Influence government
- Recreation oriented
- Environmental protection
Municipal Government
- Provide community based outdoor recreation opportunities
- Activity related criteria for their designation
Provincial Government Systems
- Designed for intensive use by a diverse population of users
- Provincial parks sometimes allow resource extraction
Federal Government
- Management, protection and use of nationally significant areas
essential for outdoor recreation (Parks Canada)
- Finding balance of use and protection
Canada's National Parks Systems
- Inaugurated in 1885, 1st in Banff
- Today Canada has 47 national parks
- Additional 67 natural regions to be protected
- 12% of crown land now falls under Parks Canada
Crown Land
Land belonging to the government
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Mandates of Parks Canada
- Manage national park system
- Oversee operations of historic canal systems
- Directs & implements heritage tourism programs
Management Plans of Parks Canada
- Emphasis is moving from use to maintenance and protection
- Challenged with maintaining the integrity of parks ecosystems
Stressors
- Building roads
- Businesses
- Invasive species
- Habitat loss
- Air pollution
- Large carnivores disappearing
- Pesticides impacting park
- Overuse
- Habitat fragmentation
Provincial Park Systems
- Many tight restrictions on provincial parks (EG. BCs West Coast
Trail)
- Park attendants patrol
- Provincial administration maintain public access
- Most parks have plans detailing future development
Comprises such elements
- Risk
- Adventure
- Solitude
- Connection with natural environments
- Social interaction
- Rest, relaxation and revitalization
Benefits (Outdoor Recreation)
- Psychological
- Social
- Physical
- Spiritual
5 Components (Outdoor Recreation)
1. Collection
2. Isolation in nature
3. Experience fresh air and scenery
4. Perception of nature
5. Husbandry
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Winter (Outdoor Recreation)
- Snow sports
- Hockey
- Curling
Spring, Summer and Fall (Outdoor
Recreation)
- Hunting and fishing
- Camping
- Golf
- Marine-based activities
- Walking
- Hiking
Profession (Outdoor Recreation)
- Intermediary
- Protecting the environment
- Leadership, education, interpretation, and management of
facilities environment and recreation experience
Recreation and Conservation
- Balance of use vs. protection
- Destructive effects of natural sports
- The conflict is not expected to diminish
Preservation (Resource Management
Concepts)
Attempt to preserve essentially nonrenewable resources
Conservation (Resource Management
Concepts)
Efficient use of sustainable resources, sustainable yield, renewal or
cycling of use, restricted access, life cycle
Carrying Capacity
- One of the earliest recreation resource management concepts
- It can be biological or social
Other Management Tools
- Dispersed use
- Concentrated use
- Zoning (concentrates certain activit
s in specific zones; multiple
é
use and single use)
- Use compatibility analysis
Outdoor Recreation Programming
- Seasonal
- Geographically dependant
Sustainable Recreation Opportunities
- Operations
- Human resources
- Community relations/corporate giving
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Hard Adventure
- Often strenuous, may require training
- Often requires equipment
- Risk involved
- Usually more remote
- EG. deep sea diving, white water rafting, West Coast Trail
Soft Adventure
- Less risky
- Pre-training not required
- More comfort, less strenuous
- EG. trail hiking, canoeing
Risk Management (Adventure Tourism)
- Insure policies alone do not provide adequate coverage if
someone is injured/killed in their care
- A plan should be created for all tourism endeavours
- Signage identifying all risks must be clear and visible and should
alert users
Making use of core tourism components
- Transportation
- Accommodations
- Food and Beverage
- Travel services
- Recreation
Events
- Range in length
- Often initiated by travel destinations to lure tourists
Special Events
Events that fall outside of regularly scheduled or reoccurring
activities.
Events offer:
- Full/Part time jobs
- Enhanced image
- Strengthened community bonds
- Economic growth
- Expanded tourism season
- Increased diversity of activities
- EG. Fringe festival
Festivals (Types of Events)
Public celebrations that centre on themes of local, regional or
national interest
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Fairs (Types of Events)
- Focus on agriculture or history
- Often sponsored by local government or community
(EG. Morden Corn and Apple)
Circuses (Types of Events)
Have transformed over the years; more reliant on artistry and
athleticism than animals
Hallmark Events (Types of Events)
Events of international status which are held on either a regular or
one-off basis (EG. Olympic Games, mardi gras, Calgary Stampede)
Fundraising (Types of Events)
Focused around raising funds for charitable organizations rather
than attracting tourists (EG. walk-a-thons, Terry Fox run)
Civic (Types of Events)
- Focuses on activities within a city/community
- May be themes to national or global events
(EG. Canada Day)
Spectator Sporting (Types of Events)
- Mostly draw in people within a 2-hour drive
- Regional draw to tourist growing rapidly
(EG. Moose/Jets game, Bomber game)
Trade Shows (Types of Events)
- Marketing and sales tools
- Industry rents space to display and sell latest products
- Many not open to general public
- Commonly held in large convention centres
- Largest one in Canada is Rendez-Vous Canada (tourist trade
show)
Conventions (Association Meetings)
- Large meetings where delegates share ideas to form consensus
- Usually string recreational component
Conferences (Association Meetings)
- Delegates usually come from a single occupation or industry
- Often has more of an educational tone
- Summits (similar to conferences)
Association Meeting Market
- Last 3-5 days
- Voluntary attendance
- Destination sites carefully chosen to entice attendance
- Different cities each year
- Accessibility is important
- Regularly scheduled meetings
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Breakout Rooms
Smaller rooms available outside of main conference room for
discussions and seminars
Seminars
Informal meeting to share info/ideas under expert
Conference Centres
Provide functional, flexible focused environment for delegates
Convention Centres
Handle groups of 1000+
Corporate Meeting Market
- Attendance Mandatory
- Cost paid
- Fewer participants
- Meetings are shorter
- Planned as needs arise
- Same destination used repeatedly
- Exhibits not important
- Often a working lunch
Communitas
Intense community spirit, a feeling of great social solidarity,
equality, and togetherness; characteristic of people experiencing
liminality together
Liminality
- The critically important marginal or inbetween phase of a rite of
passage
- Time away from your day to day routine
- Has been written a lot about being sacred
Difficulties in Hosting an Event
- Finding volunteers
- Dissenting community residents
- Inadequate planning
- Large number of visitors
- Damage to environment
- Difficulty attracting visitors
- Competition
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Responsibilities of Managing an Event
- Client needs and expectations
- Site selection
- Designing
- Financial management
- Training staff/volunteers
- Scheduling
- Catering
- Marketing
- Finding Sponsorship
- Legal/ethical considerations
Unique Aspects of Planning and
Managing
- Crowding
- Ticketing
- Queue
- Safety and Security
- Animation
- Special guests
- Venue
- Vendors
Administration
- Financial
- Human Resources
- Information
- Procurement
- Stakeholders
- Systems
- Time
Design
- Content
- Theme
- Program
- Environment
- Production
- Entertainment
- Catering
Marketing
- Marketing plan
- Materials
- Merchandise
- Promotions
- Public relations
- Sales
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Operations
- Attendees
- Communications
- Infrastructure
- Logistic
- Participants
- Site
- Technical
Risk
- Compliance
- Decisions
- Emergency
- Health and safety
- Insurance
- Legal
- Security
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