In-Class Activity 1 - SWOT Template (2)

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University of Victoria *

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Economics

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Feb 20, 2024

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MARK 110: In-Class Activity 1 Based on what you know about the micro-brewing industry and the video “Brewing Large in a small Place” complete a quick SWOT analysis of Barn Owl Brewing in the table below and submit it in under “In-Class Activity 1” Name: Phan Minh Tung Le (Tony Le) Date: Jan 24 Student No: C0518561 Strengths Weaknesses 1/ Quality of the product ● Variety and fresh beer 2/ Customer ● Have a community and loyal customer 3/ Location ● Great location in Kelowna 4/ Price ● Regular price 5/ Technology ● New technology system to making product. 6/ Culture ● Understanding of local culture and beer- drinking culture. 1/ Regulations ● The brewing beer industry is heavily regulated at both state and federal levels. 2/Competition ● The craft beer market is becoming increasingly saturated, with many breweries and microbreweries opening in recent years. 3/ Seasonal sales ● Sales in the brewing industry can be highly dependent on seasonality, with sales increasing during warmer months and holidays. 4/Limited Distribution ● Depending on the size of the brewery, distribution may be limited to a small geographic area due to costs and regulations

Opportunities Threats C, R, E, S, T ● Breweries can attract tourists who want to try a unique, locally-produced beer that cannot be found anywhere else. ● Consumer trends toward unique, higher- quality beer options are rising, which could lead to higher demand for craft beer. ● Partnering with local restaurants or bars can increase the brewery's brand awareness and distribution channels. ● Hosting private parties, corporate events, and special occasions can generate additional revenue and further strengthen your brand. ● We are applying new technology in beer production, creating a unique brewery experience for visiting customers. C, R, E, S, T ● Competition: Many established breweries are in the area, making it difficult to attract customers. ● Seasonality: Beer demand fluctuates throughout the year, making maintaining a steady revenue stream difficult. ● Customer tastes: Consumer preferences change rapidly, and the difficulty is to innovate continuously and adapt to new trends. ● Rising costs: Factors such as inflation, scarcity of raw materials or tax changes can increase operating costs. ● Logistics: Shipping, storage and product distribution costs can be challenging to manage, significantly if the brewery expands beyond its local market.

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