Economi22

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University of Nairobi *

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DBA 101

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Economics

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Nov 24, 2024

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docx

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Economics Section 1 of Chapter 10 covers the monopolistic competitor; one tool that firms have in this market structure is advertising. For this discussion, your task is to (answer all of the following): 1. Think about and describe a real-world advertising campaign that you have witnessed. If available, please share the campaign ad in your post (YouTube link, Image, etc.). Make sure ad complies with student code of conduct. 2. Describe the types of media this campaign used. 3. Describe how this campaign meant to differentiate the firm’s product from others? In your opinion, was it effective? Why or why not? Being a sales representative for PepsiCo, I could not help myself but to use a popular advertisement regularly used by Pepsi. As many of you know, Pepsi is an official sponsor of the super bowl and as part of that it has become very popular. With the addition of Pepsi Zero to its wide variety of flavors, I have witnessed first hand the increase in product sales. The advertisement commonly seen on television, Face Book and TikTok to name a few have made the product visible and appealing to the consumer. In comparison to its competition COKE, Pepsi has been able to win many sales battles with its innovative flavors which allow the consumers to explore from several different options. With the millions of individuals who tune in every year to watch the Super Bowl, there is no doubt Pepsi will continue to have a great impact even when “there won’t be any sugar involved. Canton, R. (2023, January 13). Pepsi Zero Sugar will take the spotlight in Super Bowl Ad. Adweek. https://www.adweek.com/brand-marketing/pepsi-zero-sugar-super- bowl-ad/

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