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Section'@ Supply and Demand This section first presents the two sides of the market, demand and supply. Once the supply and demand sides of the market have been presented, it puts them together to show how the supply and demand model can be used to understand markets. Variations on the supply and demand model, such as the market for loanable funds, aggregate supply and aggregate demand, and the money market will appear throughout the remainder of the course. Featured Model: Supply and Demand This section presents the supply and demand model, which is probably the best known and most important economic model. The basic supply and demand model provides the framework for the macroeconomic models presented in later sections. There are five key elements in this model; the demand curve, the supply curve, the set of factors that cause the demand curve to shift, the set of factors that cause the supply curve to shift, and the market equilibrium (the price and quantity associated with a market clearing). The supply and demand model is used to determine the change in the market equilibrium when supply and/or demand changes. QODULES IN THIS SECTION Module 5 Supply and Demand: Introduction and Demand Module 6 Supply and Demand: Supply Module 7 Supply and Demand: Equilibrium Module 8 Supply and Demand: Price Controls (Ceilings and Floors) Module 9 Supply and Demand: Quantity Controls / MODULE| 5 SUPPLY AND DEMAND: INTRODUCTION AND ' DEMAND This module introduces the supply and demand model and presents the demand side of the model. Tt develops the concept of demand and presents demand schedules (tables) and curves. The module explains the difference between a change in demand and a change in quantity demanded and presents the factors that will shift a demand curve (i.e. increase or decrease demand). Module Objectives : Place a “N" on the line when you can do each of the following: Objective #1. Explain what a competitive market is and how it is described by the supply and demand model Objective #2. Draw a demand curve and interpret its meaning Objective #3. Discuss the difference between movements along the demand curve and changes in demand Objective #4. List the factors that shift the demand curve Section 2 | Supply and Demand 27
Key Terms Competitive market Law of demand Complements Demand schedule Change in demand Normal good Quantity demanded Movement along the demand curve Inferior good Demand curve Substitutes Practice the Model In the space below, sketch a correctly labeled graph of demand showing the effect of an increase in the number of buyers. Be sure to fully label your graph including all axes and curves. Label the demand curve before the change D; and the demand curve after the change D». \X N D S— —_— Fill-in-the-Blanks Fill in the blanks to complete the following statements. If you have difficulties, refer to the key terms... o A competitive market is one in which there are 1) W\ [W\\/f sellers each selling a(n) . 2) S'\'{ln {\0\/ good or service and individual buyers and sellers 3) (do/do not) d\n A(,'P have an effect on market price. e Demand is the relationship between the amount of a good consumers want to purchase and its 4) p { \(Q* . According to the law of demand, people purchase more of a good or service when the price is 5) ' U \,L) » As tl::fie of a good or service increases, we say that there is an decrease in the 6) | Wol5e o good. However, whenever something changes that causes cqhisumers to want less at any price, we say that there has been a decrease in the 7) for the good. 28 Module 5: Supply and Demand: Introduction and Demand Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
e Anincrease in demand will shift the demand curve to the 8) g\ \@ \\“‘/ . The 5 factors \ that will cause the demand curve to shift are: 9) “‘fi]\{( Vi J , (',\Q )\M /r }/LQ,,,L} , \\\ R _ Iy s ,and__(C\()) MUMQ ( Multiple-Choice Questions Circle the best choice to answer or complete the following questions or incomplete statements. For additional practice, explain why one or more incorrect options do not work. 10. Ham and turkey are substitutes for many people. Holding everything else constant, if the price of ham decreases, the demand for turkey will shift to the left. b. turkey will shift to the right. ¢. ham will shift to the left. d. ham will shift to the right. e. turkey will not change. * 11. For an inferior good, an increase in consumer income will a. shift the demand curve to the right. b. cause a movement to the right along the demand curve. O shift the demand curve to the left. d. cause a movement to the left along the demand curve, e. not affect demand. Helpful Tips . e Itis easy to confuse a change in demand and a change in quantity demanded. A good's own price is not a determinant of demand. It is a determinant of quantity demanded. Because price is on one of the axes (the vertical axis), a change in price moves along a demand curve to a new quantity demanded. A change of the entire demand curve occurs when one of the determinants of demand (which are not on either axis) changes. e When a demand curve shifts, think of the shift as a shift to the right (an increase in demand), or to the left (a decrease in demand). Avoid thinking of demand curve shifts as shifts "up" or "down,” as this can lead to errors when working with supply curves. e When the price of a good changes, the quantity demanded of #hat good changes, but the demand for its complement or substitute also changes. A change in a good’s own price causes a movement along the demand curve, because its own price is on the vertical axis. The price of a related good is a determinant of demand and therefore shifts the entire demand curve. Module Notes When economists say “an increase in demand,” they mean a rightward shift of the demand curve, and when they say “a decrease in demand,” they mean a leftward shift of the demand curve—that is, when they’re being careful. | When you’re doing economic analysis, it’s very important to make the distinction between changes in the quantity demanded, which involve movements along a demand curve, and shifts of the demand curve. Section 2 | Supply and Demand 29
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Sometimes students end up writing something like this: “If demand increases, the price will go up, but that will lead to a fall in demand, which pushes the price down...” and then go around in circles. If you make a clear distinction between changes in demand, which mean shifts of the demand curve, and changes in quantity demanded, which are caused by changes in price of the good, you can avoid a lot of confusion. A full understanding of this section is critical for your study of economics. The model of supply and demand is used repeatedly in a variety of settings throughout this course. A demand curve illustrates the relationship between the price of the good and the quantity demanded at each specific price. In drawing the demand curve, the other determinants of demand are held constant; this constancy is referred to as the other things equal (or ceteris paribus) assumption. In the examples throughout the remainder of the course, we typically consider a single change in a situation while holding the other variables constant. Any time you think “But what if...,” be careful - you may be violating this assumption! The demand for a good is affected by changes in these factors: income, tastes, expectations, the price of related goods, and the number of consumers. You will need to remember these factors, recognize them in examples, and know how they affect the demand curve. It can be easier to understand the concepts of substitutes and complements using examples. When the price of a good changes, the quantity demanded of that good will change, but the demand for its substitute will also change. For instance, if the price of hot dogs decreases, people will buy more hot dogs. However, people will need to buy more hot dog buns to go with those hot dogs regardless of the current price of buns, so the demand for buns will increase. Since the quantity demanded of hot dogs increased and the demand for buns also increased, hot dogs and buns are complements. Whether two goods are substitutes or complements (or are unrelated) depends on individual preferences. When considering whether a good is 2 complement or substitute, focus on how each responds to changes in the price of the other, rather than making an assumption about the relationship between the goods. For example, you may think apples and peanut butter are complements because you will only eat apples with peanut butter on them, while someone else thinks they are substitutes because they will eat an apple OR have peanut butter as their snack. If you are told that in response to an increase in the price of apples, the demand for peanut butter increased, you know that apples and peanut butter are substitutes, ' It can also be easier to understand questions about normal and inferior goods if you think of specific examples. But don’t let the terms “normal” and “inferior” mislead you. In economics, the opposite of normal is inferior (not “abnormal”) and the opposite of inferior is normal (not “superior”). Whether a good is normal or inferior for a particular individual depends on his or her preferences. A good that is normal for me might be inferior for you! A normal good is a good that you will choose to buy more of as your income increases (demand shifts to the right as income increases). For example, as your income increases you may take more vacations. An inferior good is a good that you will buy less of as your income increases (demand shifts to the left as income increases). For example, as your income increases you may buy fewer fast-food restaurant meals. 30 Module 5: Supply and Demand: Introduction and Demand Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
WORKSHEET MODULE 5: CHANGES IN DEMAND For each of the following scenarios; (a) Graph the new situation in the market for oranges to show the change that occurred. (b) Circle where indicated whether there has been a change in demand or a change in quantity demanded. Explain the reason for the change. (c) Be sure to show the new price and quantity points on your graph. 1. The price of tangerines (a substitute for oranges) increases. \ What change AE) Oa? 3 Why? , é gfl“ fix Q((CQ O;\f N ' D1 : N Quantity Price 2, People expect that an approaching hurricane will severely damage orange groves, making oranges unavailable in the coming months. \ ghh;g change@)r 047 NN A 'lfq}a‘k%v@ Quantity Price 3. People enjoy eating chicken a I’orange (which uses oranges). The price of chicken decreases. Price What change@r Qd? Why? OL | /_X Q(\'\Qk Q)( e « WQJW\L/ Quémtity Section 2 | Supply and Demand 31
MODULE @ SUPPLY AND DEMAND: SUPPLY This module presents the supply side of the market. It develops the concept of supply and presents supply schedules (tables) and curves. The module explains the difference between a change in supply and a change in quantity supplied and presents the factors that will shift a supply curve (i.e. increase or decrease supply). Module Objectives Place a “N” on the line when you can do each of the following: ____Objective #1. Draw a supply curve and interpret its meaning __ Objective #2. Discuss the difference between movements along the supply curve and changes in supply | Objective #3. List the factors that shift the supply curve Key Terms Quantity supplied Law of supply Movement along the supply curve Supply schedule Change in supply Input Supply curve Practice the Model In the space below, sketch a correctly labeled graph of the supply of gasoline today and show the effect if producers today start expecting that the price of gasoline will increase. Be sure to label axes and curves. Label the supply curve before the change S and the supply curve after the change S,. g'c e Z |\ / Fill in the blanks to complete the following statements. If you have difficulties, refer back to the key terms. e Supply is the relationship between the amount of a good producers are willing to sell and its 1) ? (1 . As the price of a good or service increases, we say that there is an increase in 2){25’;@]\}\ t“( S\?(‘ \\ ecl However, whenever something changes that causes producers to sell less at any price, we say that there has been a decrease in 3) S"\,I g) P \4 32 Module 6: Supply and Demand: Supply Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
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\\‘k . The 5 factors that e Anincrease in supply will shift the supply curve to the 4) ( \(t \ —— \ will cause the supply curve to shift are 5) ,_)_/ e , 1{ M , and T Multiple-Choice Questions Circle the best choice to answer or complete the following questions or incomplete statements. For additional practice, explain why one or more incorrect options do not work. 6. Assume that research and development result in the discovery of a new technology for electricity generation. This discovery will C‘z.) increase the supply of electricity. . increase the quantity supplied of electricity. ¢. decrease the supply of electricity. d. decrease the quantity supplied of electricity. e. have no effect on the supply of electricity. 7. An increase in supply causes which of the following? a. the supply curve to shift up @ the supply curve to shift to the right c. amovement to the right along the supply curve d. the supply curve to shift to the left e. amovement to the left along the supply curve Helpful Tips o Be careful when you shift the supply curve. Since quantities are higher as you move to the right along the horizontal axis, shifting a supply curve to the right represents an increase in supply. Since quantities are lower as you move to the left along the horizontal axis, shifting a supply curve to the left is a decrease in supply. Always think of increases and decreases as shifts to the right and left (rather than up or down). Module Notes A supply curve illustrates the relationship between the price of the good and the quantity supplied at each specific price. In drawing the supply curve, the other determinants of supply are held constant; this constancy is referred to as the other things equal (or ceferis paribus) assumption. In the examples throughout the remainder of the course, we typically consider a single change in a situation while holding the other variables constant. Any time you think “But what if...,” be careful - you may be violating this assumption! The supply of a good is affected by changes in each of the following factors: input prices, the price of related goods, technology, expectations, and the number of producers. You will need to remember these factors, recognize them in examples, and know how they affect the supply curve. Section 2 | Supply and Demand 33
WORKSHEET MODULE 6: CHANGES IN SUPPLY For each of the following scenarios; (a) Graph the new situation in the market for oranges to show the change that occurred. (b) Circle where indicated whether there has been a change in demand or a change in quantity demanded. Explain the reason for the change. (c) Be sure to show the new price and quantity points on your graph. 1. Amnew, more efficient orange harvesting machine becomes available. Price N s1 What changeQS’,oi Os? 1 Why? < sy O [ ey Plpmesseomeanacana at Quantity 2. The wages of orange workers increase. . o [ Price g s What changes: S ) Os? P1 a1 Quantity 3. A number of new producers of oranges enter the market. Price | '~ What change@r 0Os? Why? a Quantity 34 Module 6: Supply and Demand: Supply Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
MODULE | 7 SUPPLY AND DEMAND: EQUILIBRIUM This module defines equilibrium, shows how to find equilibrium in a supply and demand model, and explains the forces that bring a market into equilibrium. Then, it uses the supply and demand model to- determine how changes in a determinant of demand or supply will cause a change in the equilibrium price and quantity. The module presents how to use the supply and demand model to analyze real-world and hypothetical changes. Module Objectives Place a “\” on the line when you can do each of the following: Objective #1. Explain how supply and demand curves determine a market’s equilibrium price and equilibrium quantity Objective #2. Describe how price moves the market back to an equilibrium in the case of a shortage or surplus Objective #3. Explain how equilibrium price and quantity are affected when there is a change in either supply or demand Objective #4. Explain how equilibrium price and quantity are affected when there is a simultaneous change in both supply and demand Key Terms Equilibrium Equilibrium quantity Shortage Equilibrium price Surplus Practice the Model 1. Sketch a correctly labeled graph showing each of the eight situations described in the following exercise. Use the following steps to complete each graph. e STEP 1) Draw a supply and demand graph and label price on the vertical axis and quantity on the horizontal axis. Label the initial demand curve D, and the initial supply curve Si. e STEP 2) Label the initial equilibrium price P on the vertical axis and the initial equilibrium quantity O on the horizontal axis. e STEP 3) Draw the new supply and/or demand curve, labeling the new curve(s) D, or . STEP 4) Show the new equilibrium price labeled P, on the vertical axis and the equilibrium quantity labeled (O on the horizontal axis. In the first two graphs, some of these steps have been done for you to get you started. 1. Demand decreases (Steps 1-3 have been done for | 5. Demand decreases you) Price 81 Py 1 ( \ ¥ I Ve 2 | Q > Q Quantity (QL Q : Section 2 | Supply and Demand 35
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2. Supply increases (Steps 1 and 2 have been done for you) Price Q. Quantity 6. Supply decreases 3. Demand increases and supply increases i~ 7. Demand increases and supply decreases 3L3 Ot oy 4. Demand decreases and supply increases S 8. Demand decreases and supply decreases RN 36 Module 7: Supply and Demand: Equilibrium Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
Fill-in-the-Blanks Fill in the blanks to complete the following statements. If you have difficulties, refer to the key terms... e When only demand increases, equilibrium price will 1) \ (\C (fl G and equilibrium X \ y p quantity will 2) \‘(\U €C\ N . When only supply increases, equilibrium price will \[ 0 . ¢ : [4 s 3\ Q()& Wi and equilibrium quantity will 4) QMR Fhereisa simultaneous increase in demand and supply, it is certain that equilibrium 5) ? (@ will increase but it is impossible to determine the effect on equilibrium 6) q \ {(}\{\-{’\‘\:\ 4 Multiple-Choice Questions Circle the best choice to answer or complete the following questions or incomplete statements. For additional practice, explain why one or more incorrect options do not work. 7. On a supply and demand graph, equilibrium price is shown a. where supply and demand intersect. b. where supply equals demand. . _ , c. on the horizontal axis below where supply and demand intersect: on the vertical axis to the left of where supply and demand intersect. €. where quantity supplied and quantity demanded are equal. 8. At the current price of peaches, the quantity demanded is less than the quantity supplied. There is a of peaches and price will a. shortage, increase Cl? surplus, decrease . shortage, decrease d. surplus, increase e. shortage, remain the same Helpful Tips e Equilibrium is a price and quantity pair. When you are asked to label equilibrium price and quantity, make sure you label the equilibrium price on the vertical axis and the equilibrium quantity on the horizontal axis. For example, Graph 1 below does not correctly label the equilibrium price and quantity on the axes. Graph 2 shows the correct way to identify equilibrium price and quantity. Price s Price S (P1, @y) : ] 1 1 1 : D \ D Quantity Q Quantity INCORRECT CORRECT GRAPH 1 GRAPH 2 Section 2 | Supply and Demand 37
e When supply and demand both shift, without knowing the size of those shifts you will not be able to determine both the new equilibrium price and the new equilibrium quantity: one will be indeterminate. For instance, suppose supply and demand both increase. Both Graph A and Graph B on the following page show this. However, the impact on equilibrium price is different in each graph! Unless we know that one curve shifted by a greater amount, we cannot tell the effect on price: it is indeterminate. Price Price Sy P 21T~ TTT T T N i P. q [rremaaa : P. 1 "2 A H 1 1 1 i | D ! ! @ Q, Quantity Q Q. Quantity Graph A Graph B Module Notes When the price of a good or service changes, in general, we can say that this reflects a change in either supply or demand. But it is easy to get confused about which one. A helpful clue is the direction of change in quantity. If the quantity sold changes in the same direction as the price—for example, if both the price and the quantity rise—this suggests that the demand curve has shifted. If the price and the quantity move in opposite directions, the likely cause is a shift of the supply curve, The main goal of this section is to learn how to use the supply and demand model to answer questions and solve problems. Memorizing definitions, rules, or lists won’t get you very far; you need to learn and practice using the supply and demand model, Use the model to help you find answers to questions rather than guessing the answer and trying to make the model fit your preconceived notion. Often a quick sketch of a demand and supply curve is all that you need to answer questions about the effect of a change in the market on the equilibrium price or equilibrium quantity. Practice drawing a quick representation of the demand and supply curves as you do problems, recognizing that you do not always need a formal graph to find a solution. Use these sketches during your exams! 38 Module 7: Supply and Demand: Equilibrium Answers may be found by going to highschool.bfwpub.com/apkrugman3e and clicking on the link for the student site.
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WORKSHEET MODULE 7: GRAPHING CHANGES IN EQUILIBRIUM For each of the following, draw a correctly labeled graph of the market for pens in equilibrium. Show what happens to equilibrium price and quantity in the market in each of the following scenarios. Indicate what happens to S, D, P, and Q (1 or | or - ) in the spaces provided. 1. The price of pencils increases. Section 2 | Supply and Demand 39