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The fact that a consumer is not required to buy the goods that a given firm produces, as well as the fact that the consumer might want the goods a firm produces, but may choose to buy from other firms instead — '\_) a) will reduce the revenue a firm receives and it should shut down. ® —/ b) are two stark realities any business firm must recognize. O o C) is part of the process to a sustained pattern of profits. — '\_> d) means the firm has reached it shutdown point and should exit.