Business Lobby Letter
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BuReducing Obesity and Improving Public Health: The Case for a Tax on Sugar-
Sweetened Beverages"
By (Name)
Course
Professor
Affiliation
City\State
Date
2
Name and background of your client: The Australian Medical Association (AMA)
In Australia, physicians are represented primarily by the Australian Medical Association (AMA).
Fishbein (2019) highlights that AMA's vital role is advancing the interests of both medical
practitioners and communities. The American Medical Association (AMA) began as a collection
of meetings in 1858. According to Fishbein (2019), the Association was formed after adopting a
code of ethics based on the America Medical Association. Despite a positive beginning, the
Association was ultimately wound up in 1868 due to declining numbers. In 1912, the BMA's
agreement led to the formation of the Australian branch. Establishing an Australian Council in
1933, it marked a significant development. Having been entrusted with such authority, this
Council could effectively act on behalf of state groups. State groups retained partial control,
hindering the Council's autonomy. In England, BMA approval delays processes, requiring some
decisions to be pre-authorized. 1937 saw the decision to form an independent national
organization, and thus the investigation began. After years of effort, the AMA registration came
through in 1962 and AMA was finally registered.
The issue(s) you are addressing
To combat growing obesity rates in Australia, the Australian Medical Association (AMA) is
pushing for a tax on sugar-sweetened drinks.
To combat growing obesity rates in Australia, the
Australian Medical Association (AMA) is pushing for a tax on sugar-sweetened drinks. There are
already taxes on sweetened beverages in 45 different nations, towns, and areas throughout the
world. The American Medical Association suggests a tax of 40 cents per 100 grams of sugar
added to beverages. This would produce up to $814 million per year, which could be used for
health promotion initiatives (Butler, 2021). The WHO (2017) found that a 20% price increase for
sugary drinks result to a decrease in consumption. Mexico, the United Kingdom, Spain, France,
South Africa, India, and Morocco are just some of the at least 54 nations that have implemented
a levy on sugary beverages. A tax on these drinks could result in substantial gains in revenue,
public health, income, and long-term healthcare costs.
The historical background of the issue:
3
Statistics show that Australia has one of the highest levels of obesity in the world, with more than
60 percent of adults and 25% of children being overweight or obese (Jin et al., 2023). Obesity is
a huge public health issue since it raises the risk of several chronic illnesses, such as
cardiovascular disease, stroke, and type 2 diabetes. The excessive intake of sugar is a crucial
driver of obesity. The average daily sugar consumption of Australians is 60 grams, which is far
more than the 25 grams suggested by health experts (Falbe, 2020).
The widespread availability
and aggressive marketing to consumers of sugary processed foods and beverages is a major
contributing factor. A worldwide tax on sodas and other sugary drinks has been passed in 45
jurisdictions. Stakeholders in Australia are split on whether or not such a regulatory action is
necessary.
A. The Health Risks of Sugar-Sweetened Beverages
Sugar-sweetened drinks (SSBs) have become common in the modern diet, contributing
significantly to the drastic rise in overall sugar intake. Evidence from several scientific research
and data supports the urgent need of addressing the problem of excessive intake of these drinks.
Obesity: Obesity and sugary drink consumption have a strong connection, as research has shown.
A combined meta-analysis of 88 studies indicates a direct relationship between sugary drink
intake and weight gain in both youth and adults (Dineen et al., 2019).
Type 2 Diabetes: Consuming sugar-sweetened beverages has been associated with a higher risk
of developing type 2 diabetes. According to Lewin et al.'s (2023) research involving over 90,000
women, daily consumption of sugary drinks significantly increased the likelihood of developing
type 2 diabetes when contrasted with consuming fewer than one serving per month. McLean et
al.'s (2020) Australian study shows that a 10% decrease in sugar-sweetened beverages would
prevent approximately 800 new type 2 diabetes cases annually.
Cardiovascular Disease: An association between cardiovascular disease and high sugar-beverage
consumption has been observed. Following a thorough examination of 36 studies, a
comprehensive review and meta-analysis uncovered a significant connection between consuming
greater amounts of sugary beverages and the elevated risks of coronary heart disease and stroke
(Ekholm and Ford, 2018). The increased sugar concentration in these drinks poses a substantial
health risk, resulting in weight gain, hypertension, and unhealthy changes in blood lipid profiles,
thus increasing the likelihood of cardiovascular disease.
Consuming sugary beverages can lead to an array of adverse health outcomes, including obesity,
type 2 diabetes, and cardiovascular disease, as scientific data amply demonstrates. Action must
be taken immediately to address the alarming increase in obesity rates, with a particular focus on
Australia, which faces an unacceptably high healthcare burden. According to the AMA, this
crucial measure aims to combat the public health threat of sugar-sweetened beverages. Moving
forward, we will conduct a more in-depth analysis of the economic and social consequences of
this tax, along with case studies from other nations that have successfully implemented it. The
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health and well-being of our community depend on your support for this policy, and we
respectfully request your involvement.
B. The Effectiveness of a Sugar-Sweetened Beverage Tax
The success of taxes in reducing consumption and enhancing public health has been evident in
countries that have adopted these measures. By implementing the tax on sugary drinks, a
healthier lifestyle was proactively promoted. The tax implementation in Mexico led to a
considerable decrease in sugary drink sales, with an estimated volume decrease of 7.6%,
according to Andreyeva et al. (2022). In 2018, a tax on sugary drinks was implemented in the
United Kingdom. A study published in 2022 found that the tax resulted in a remarkable reduction
in both the sugar content and individual consumption of sugar-sweetened beverages (Andreyeva
et al.). Furthermore, the tax encouraged beverage manufacturers to reformulate their products to
lessen their sugar content
Evidence from foreign countries, like France, Spain, and the Philippines, underscores the success
of sugar-sweetened beverage taxes. Following a review of studies in different income categories,
we found that taxes on sugary drinks are connected to lower intake and lower rates of overweight
and obesity. According to the World Health Organization (2022), at least 85 countries have
implemented taxes on sugary drinks. The findings underscore the effectiveness of taxation in
reducing consumption and promoting public health through sugary drinks. The data suggests that
these taxes reduce the demand for sugary beverages, prompting manufacturers to lower the sugar
content of their goods, and increase interest in healthy options.
C. The Economic Benefits of a Sugar-Sweetened Beverage Tax
We continue to advocate for a tax on SSBs as a means of reducing Australia's alarmingly high
obesity rate, and we believe it is important to highlight the substantial economic advantages that
such a tax may offer. Due to their high consumption rates, sugar-sweetened beverage taxes have
the potential to produce substantial sums of money in Australia. At a rate of 4 cents per 100
grams of sugar added to beverages, the proposed tax has the potential to generate substantial
yearly income. There is statistical evidence to suggest that levying a tax on sugary drinks might
provide substantial revenues that could be utilized to support public health programs. In the
United States, for instance, municipal excise taxes on sugary drinks brought in an annual income
of $133.9 million (Krieger et al., 2021). If sugary drinks were taxed at a rate of 1 cent per ounce
across the nation, the government would generate
$14.9 billion in the first year (Brownell 2019).
(Brownell 2019).
Revenue generated from sugary beverage taxes can be used to support programs aimed at
improving child nutrition or combating obesity, as well as providing healthcare for the uninsured
or bolstering overall budgetary needs. Moreover, the revenue could be directed towards
programs that improve access to nutritious food and foster healthy growth in young children. As
reported by Andreyeva et al. (2022), countries like Mexico, the UK, and South Africa have seen
5
revenue for public health initiatives through taxes on sugary beverages. The WHO (2022) reports
a significant revenue increase of approximately US$1.4 trillion through a 50% tax hike on SSBs.
By levying a tax on sugar-sweetened beverages, a substantial amount of revenue can be
generated, which can then be used to support public health efforts and enhance the general well-
being of the populace. then be used to support public health efforts and enhance the general well-
being of the populace.
III. Counter-Arguments and Rebuttals
A.
The Beverage Industry's Opposition to a Sugar-Sweetened Beverage Tax
We are aware that the proposed tax on SSBs has caused some alarm, especially in the beverage
sector. These issues must be addressed, and a balanced view of the situation must be presented.
The sector claims that this tax would disproportionately affect those with lower incomes.
However, empirical evidence and data disprove these statements. According to one research
based on Nielsen consumption data, for every 1% rise in income, consumers spend 0.01 % less
on sugary beverages, indicating a regressive spending trend (Ross and Lozano, 2018).
Another study examined the effects of the tax in Tonga and found that people bought less soft
drinks and more bottled water as a result of the tax, with lower income households seeing even
greater reductions in soft drink spending (Teng et al., 2021). Low-income customers are an
important group for whom to evaluate the SSB tax's potential revenue. As previously discussed a
significant amount of the money made may go toward funding health education and awareness
initiatives, lowering the cost of nutritious food, and bolstering healthcare systems.
These initiatives can help alleviate the tax's regressive effects by offering targeted support to
those who require it most. To tackle regressivity, we must investigate alternative revenue
streams, such as taxing beverages according to their sugar content through a tiered system (Ross
& Lozano, 2018). This approach ensures the tax burden correlates with the health risks of each
beverage. While the beverage sector presents a convincing argument regarding the tax's
regressive nature, it is crucial to assess the policy's long-term effects on public health and its
potential to alleviate the unequal health burden on low-income populations.
B. The Effectiveness of a Sugar-Sweetened Beverage Tax
Some have questioned whether the planned tax on SSBs would really be helpful in lowering
sugar intake. There are many who believe the levy will not achieve its stated goal because
customers would just absorb the higher prices or go elsewhere for their sugary needs. Despite the
validity of these worries, an abundance of data suggests that SSB levies are an excellent method
for reducing sugar intake and enhancing public health.
The compelling evidence supporting the efficacy of sugar-sweetened beverage (SSB) taxes stems
from the successful implementation and outcomes seen in several nations. As an example,
6
Mexico, a country that enacted a sugar-sweetened beverage (SSB) tax in 2014, experienced a
notable decline in the consumption of such beverages. According to Andreyeva et al. (2022),
research findings indicate a reduction of 7.6% in the consumption of taxed beverages over the
initial two years following the implementation of the tax.The decrease in consumption was
especially significant within households with lower incomes, suggesting that the tax has the
potential to exert a substantial impact on consumption behaviours, even among groups who are
sensitive to changes in prices. Comparable instances of achievement may be observed in the
United Kingdom, where the implementation of a sugar-sweetened beverage (SSB) tax was
initiated in 2018. According to Acton et al. (2022), the imposition of the levy has led beverage
makers to undertake reformulations of their goods, resulting in a reduction of sugar content in
several instances. This observation suggests that the imposition of taxes can serve as a catalyst
for inducing comprehensive transformations inside industries, resulting in favourable outcomes
for public health.
Furthermore, empirical research has demonstrated that the "signalling effects" associated with a
sugar-sweetened beverage (SSB) tax can significantly influence consumer behaviour,
irrespective of the actual price adjustment. Acton et al. (2022) conducted a research that
investigated the perceived cost of sugar-sweetened beverages (SSBs), knowledge of taxes
imposed on SSBs, and the variations in beverage purchasing patterns over time across four
nations, both with and without SSB taxes. The findings of this study suggest that the
effectiveness of SSB taxes in promoting public health is frequently contingent upon alterations in
consumer purchasing behaviour, among other factors.Therefore, the efficacy of taxes on sugar-
sweetened beverages (SSBs) in influencing consumer purchases may be influenced by the
perceived cost of SSBs and the signalling effects that arise from the awareness of the tax.
Although there are real concerns regarding the effectiveness of a sugar-sweetened beverage
(SSB) tax, the existing body of data overwhelmingly supports the idea that implementing such a
tax can have a significant impact on lowering sugar consumption and enhancing public health.
The utilisation of international case studies, in conjunction with economic concepts such as price
elasticity of demand, establishes a robust basis for the assertion that implementing a tax on
sugar-sweetened beverages (SSBs) will result in substantial advantages for public health within
the Australian context. Policymakers ought to carefully analyse this research and deliberate upon
the established efficacy of taxes on sugar-sweetened beverages (SSBs) when formulating policies
aimed at tackling the urgent matter of heightened sugar intake and its correlated health hazards.
IV. Conclusion
In conclusion, the evidence presented in our argument strongly supports the immediate adoption
of a tax on SSBs in Australia. Over 60% of adults and 25% of children are considered
overweight or obese, making this a serious problem for our country. Heart disease, stroke, and
type 2 diabetes are all made worse by the current situation. An increasing amount of evidence
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suggests that SSBs play a crucial role in this global crisis by contributing to widespread health
concerns due to their high sugar content.
Furthermore, we have demonstrated how the proposed SSB tax might fundamentally alter both
our economy and public health. It has the potential to provide a sizeable yearly income, up to
$814 million, which might be wisely spent in public health programmes. These programmes may
include advertisements promoting healthier foods, financial assistance for physical exercise
programmes, and easier access to healthcare services. Such expenditures would address health
inequities, boost low-income areas, and lessen the economic and health impact of obesity.
We strongly encourage the Australian government to act swiftly and decisively in light of the
overwhelming evidence and the effectiveness of SSB taxes in other nations. It is time to put the
health of our people first and take decisive action to reduce excessive sugar intake. We urge the
government to adopt the recommendations in our submission and impose a tax on drinks with
added sugar in Australia. This programme is a crucial and effective step that may promote public
health, lower obesity rates, and improve the standard of living for all Australians Our country's
health and future are at stake.
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