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Jawaharlal Nehru Technological University, Kakinada *

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2092

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Economics

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Nov 24, 2024

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docx

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The fragmented nature of India’s retail sector and the benefits and cost of this system India's retail sector has been marred by fragmentation for a long time. The reasons behind this complex nature of the Indian retail chain are plentiful, ranging from archaic regulations and laws to inadequate infrastructure and investment. It will elaborate on the causes of this fragmented retail sector and weigh in the pros and cons of such a system (Alexander, 2020). There are multiple factors that contribute to the fragmented state of the Indian retail sector. Firstly, a major barrier to entry is immense. With numerous regulations and state laws around opening businesses, small businesses find it challenging to enter the market. As a result, small family-run retailers and mom-and-pop stores have taken the centre stage in the retail value chain. The political and economic realities in India, what is the best entry strategy for a foreign retailer India is one of the fastest-growing economies in the world and has become an attractive market for foreign retailers. The Indian retail market is estimated to reach a value of $1.1 trillion by 2020, making it an attractive destination for foreign retailers. However, the Indian retail sector is complex and presents various challenges for foreign companies looking to enter the market. Therefore, this paper will discuss the best entry strategy for a foreign retailer in India, considering the political and economic realities in the country. Political and Economic Realities in India: India is a democratic country, and the government plays an essential role in regulating the retail sector. One of the significant challenges faced by foreign retailers is the lack of clarity in the policy framework (Krishnamurthy & Venkitachalam, 2022). The government has introduced Foreign Direct Investment (FDI) policies to attract foreign investments. However, these policies are subject to frequent changes. India is known for its diverse consumer preferences and cultural differences. Therefore, foreign retailers need

to understand the local market and tailor their offerings accordingly. The Indian retail sector is also highly fragmented, with many small retailers and mom-and-pop stores dominating the market. These factors make it challenging for foreign retailers to enter the market. References

Alexander, R. (2020). Emerging roles of lead buyer governance for sustainability across global production networks. Journal of Business Ethics , 162 , 269-290. Krishnamurthy, S. M., & Venkitachalam, K. (2022). The changing face of retailing, 1980– 2020. Journal of Strategy and Management , (ahead-of-print).

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