Pepsico In class discussion
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Case: PEPSICO Date: 28-06-2023
Student Name: Manjinder Kaur
1)
Main management questions (dilemma to be solved)
The major management question is Whether PepsiCo's new operations,
especially the acquisitions of smaller food and beverage companies
that are focused on healthier goods, will be able to revive the
company's development, which has slowed since 2011.
Due to issues with its overseas business units and reasons including
decreased demand for carbonated soft drinks, the company's revenue
growth has been declining.
2)
Analysis of the situation (Qualitative/Quantitative)
Qualitative
PepsiCo offers a qualitatively diverse portfolio of snack and beverage
brands, emphasizing product innovation, close ties with distribution
partners, and global expansion.
In recent years, the company has grown because of the introduction of
new goods that answer consumer concerns about their health and
wellness. The Performance with Purpose strategy of PepsiCo also
places a strong emphasis on community support, worker safety, and
environmental sustainability.
Quantitative
The financial summary for PepsiCo between 2013 and 2017 indicates a
fluctuating net revenue, operating profit, and net income.
The company's revenue growth has slowed down since 2011, and it
now relies on strategic "tuck-in" acquisitions of top brands in the
healthier food categories.
3) Alternatives
PepsiCo can continue to spend on R&D to introduce new goods that serve
health-conscious consumers.
Maintain the focus on new product innovation and acquisitions in
healthier food categories.
PepsiCo can come up with plans to deal with the difficulties that its
global business units encounter. To increase its footprint and get
around growth obstacles, this may entail market-specific efforts,
localization of products, or partnerships with regional businesses.
PepsiCo may think about expanding beyond snacks and beverages
and exploring new market niches. This can entail diversifying into
markets like functional foods, plant-based goods, or other recent food
and beverage sector developments.
4)
Decision criteria
Assess the alternative solutions' development potential and their
capacity to improve PepsiCo's financial performance.
Potential for revenue and profitability growth.
Changing consumer tastes and trends, such as the increased emphasis
on healthier products.
Consider PepsiCo's ability to stand out from the competition and have
a dominant market position within the selected alternative.
Allocating resources according to feasibility: Consider the resources,
skills, and dangers or problems that may be involved in putting the
different alternatives into practice.
5)
Alternative recommended and why
Concentrating on the development of new products and acquisitions in
the healthier food categories.
It is consistent with PepsiCo's recent success in launching new
products that address consumer concerns about their health and
wellness, which has aided in the company's expansion.
PepsiCo can benefit from the rising demand for such goods and get
back on its growth trajectory by making investments in R&D and
buying smaller businesses that are devoted to healthier options.
6)
Action plan
Research and development: Allocate funds to the development of fresh
items that follow consumer trends in health and wellbeing.
This could entail funding innovation hubs, collaborations with academic
institutions, and consumer insights research.
Identify and assess possible candidates for strategic acquisitions in the
healthy foods and beverages market.
Class Note: -
I spoke two times in class.
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