ICT 315 - Blog Analysis

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University of Kentucky *

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315

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Computer Science

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Dec 6, 2023

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Sarah Redmon ICT 315 Dr. Vallade October 31, 2023 Blog Analysis I will analyze the Kentucky Weather Center blog located at https://kyweathercenter.com/ . This blog meets some parts of the Uses & Gratifications Theory. Cognitive Needs are met in that there are facts about the current weather. Chris Bailey posts each day forecasting the weather on that day. He uses radars, maps, and other images to give a visual representation of what he is discussing. Bailey wants readers who visit his blog to know what the weather will be like that day by providing what is proven by forecasts and not something made up. Another kind of need part of the Uses & Gratifications Theory that this blog meets is Social Integrative Needs. Readers can comment on the blog posts, and most often they talk about past, present, or future (predictions) weather. This creates a small community of readers with the same kind of interest that can be immensely helpful and supportive in times of hardship, such as the aftermath of a tornado or a winter storm for example. This leads to Tension Release Needs being met as readers in the community or readers simply reading the blog posts may in a way be less stressed if they know what is going on with the weather (i.e., the weather will not be as bad as they initially thought or was initially forecasted); of course, this may not always work if there are tornadoes highly predicted. The goals of meeting Affective Needs and Personal Integrative Needs are not as clear or present as the other kinds of needs, although for Affective Needs some readers may want to read the blog to feel some kind of emotion about the weather (e.g., happy for a clear day and sad for a rainy day), although this point is highly subjective and depends on the person.
Chris Bailey has an elevated level of competence as a meteorologist, and this is heavily reflected in the blog. He uses resources that he is knowledgeable about (i.e., he knows what the radars mean and talks about it to the reader so they can better understand); for example, some of the resources have a certain amount of bias and he brings this up so the reader can know to take the radar with a grain of salt. Bailey makes sure he uses more than just one resource so they can be pieced together to detect the consensus for the weather on a given day(s); this is the exact job that Bailey as a meteorologist has and does quite an excellent job with it. Another credibility point that Chris Bailey has is character. As pointed out earlier, he uses sources to prove his claims in the posts and does not try to fabricate anything about the weather. He obviously cannot lie about the weather, or else he would be fired from his job. Being a meteorologist can be challenging at times with unpredictable weather patterns, especially with climate change worsening and the internet being a source of misinformation. He describes the weather as it is or will be and uses images to prove his points. Readers can rely on him to give updates when severe weather happens. Lastly, Bailey is very caring for his readers. He ends his posts wishing his readers a good day no matter what day or kind of day it is. He refers to his readers as “folks” and similar, creating a welcoming community that invites good discussions in the comment sections. The word “folks” may seem informal, but this does not hurt the flow of Bailey’s professionalism. None of the Three C's of Credibility are violated in any way on this blog.
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