Homework Assignment_Lab2_02072024-1

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Feb 20, 2024

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Homework Lab 2 Assignment: On-Page Optimization List Your Group# and Names : Objective : For this assignment, you will be analyzing on-page elements and recommending ways to optimize. Instructions: Follow the steps below to complete the on-page optimization project. Submission: Upload the completed worksheet in Canvas. Be sure to include your group # and names. Step 1 Download the free version of Screaming Frog ( download free version )

Step 2 Perform a “Spider” mode crawl of either the Brazos Bookstore or the Groove Music School website. After the crawl, the right-hand ‘overview’ tab will have a summary of crawl data. Explore the data in the overview tab and identify potential errors and issues. List at least 3 issues . Websites options:  https://www.brazosbookstore.com/  https://www.groovemusicschool.com/

Website used Issue 1) 2) 3) Step 3 For the following questions, crawl either Brazos Bookstore or Groove Music School to find an example of a page on that site that has elements that are not optimized . Feel free to use different pages for each of the elements. Fill out the chart below.

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Optimization Element: Title Tags Question Response What is the page URL example of an incorrect title tag? (List only one for the examples) What is the current title tag? What is the title tag character count? Remember to optimize it should be between 50 to 60 characters. List suggestions for optimization Optimization Element: H1 Tag Question Response What is the page URL example of an incorrect H1 tag? Does the page have an H1 tag? If yes, list the current H1 tag. If no, list as “missing.” List suggestions for optimization

Optimization Element: Meta description Question Response What is the page URL example of an incorrect meta description tags? What is the current meta description? Is the description near 155 characters? List suggestions for optimization and write a new meta description. You can use the meta description formula from Backlinko . Optimization Element: Images Question Response What is a page URL with an incorrectly optimized image? List the link to view the Image Does the image contain alt text? Is the image file size too large (over 100KB)? List suggestions for optimization Optimization Element: URL Question Response What is the page URL with the incorrectly optimized URL? Are hyphens “-“ used instead of underscores “_” to separate words? Is the slug 3-5 words? Is the page name clear? List suggestions for optimization Optimization Element: Anchor Text Question Response What is the page URL with the incorrectly

optimized Anchor Text? Is the anchor text missing or non-descriptive such as “click here” or “learn more”? List suggestions for optimization Step 4 Check for broken links. You can do this by clicking the “Responses Codes” tab and using the filter for “client error 4xx.” See if you can find one 4xx status code. URL Address Which 4xx status code was listed? 1) Step 5 Audit Redirects. You can do this by clicking the same “Responses Codes” tab and using the filter for “client error 3xx.” Find at least two redirect examples. URL Address Which 3xx Status Code Redirected URL

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Grading Rubric Criteria Points Possible Step 2: Perform a “Spider” mode crawl 3 Step 3: Analyze on-page elements and suggest optimizations. 12 Step 4: Check for broken links. 2 Step 5: Audit Redirects. 3 Total 20

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