Communication Assignment
docx
keyboard_arrow_up
School
Kashmir Education Foundation, Rawalpindi *
*We aren’t endorsed by this school
Course
23
Subject
Communications
Date
Nov 24, 2024
Type
docx
Pages
7
Uploaded by CountDonkeyMaster365
1
Communication Assignment
Student’s Name
Institutional Affiliation
Course
Date
2
Communication Assignment
Question 4
The relationship between violent media content and rising societal levels of violence has long been a source of contention. Many argue that the two are inextricably linked, and that people who are exposed to media violence are more likely to become violent. Some argue that there is no strong correlation and that rising
crime rates are not the fault of the media. This essay will discuss the advantages and disadvantages of each position, as both make valid points.
People who believe there is a direct correlation between increasing levels of societal violence and media violence frequently cite a rise in media violence over time
that an increase in violent crime has also accompanied (Anderson et al., 2013). They argue that increased exposure to violence makes people more likely to act violently. Furthermore, they claim that the media greatly influences people and can desensitize them to violence, increasing their proclivity to engage in violent behavior.
People who believe there is a direct correlation between increasing levels of societal violence and media violence frequently cite a rise in media violence over time
that has also been accompanied by an increase in violent crime. They argue that increased exposure to violence makes people more likely to act violently (
Smolej
and Kivivuori, 20
1
6). Furthermore, they claim that the media has a large influence on people and can desensitize them to violence, increasing their proclivity to engage in violent behavior.
Those who argue that there is no link between violent media content and rising levels of violence frequently cite a lack of conclusive evidence. They argue that just because there is more violence in the media does not make it responsible for rising levels of violence. Furthermore, they argue that, in addition to the media, there are
3
other factors to consider when considering violence, such as poverty, poor parenting, and direct exposure to violence.
Some media figures who defend violent films or television shows argue that viewers should not take them seriously because they are purely for entertainment purposes. They argue that people commit violent acts in the real world for reasons other than the media, and that the media is not to blame. Furthermore, they argue that the media can be used to raise public awareness of violence and aid in understanding its consequences (Anderson et al., 2013).
Others argue that, while the media is not to blame for the violence, it does play a role. They argue that violence should not be glorified or glamorized and that the media should be more responsible in how it portrays violence. Furthermore, they argue that children should not be exposed to violent media and that ratings for such content should be stricter.
To sum up, it is unlikely that the lengthy debate over the relationship between violent media content and rising levels of violence in society will be resolved anytime
soon. Because there are valid arguments, each individual must decide which position to take on the issue. However, it is important to remember that the internet is only one
of many potential sources of violence. Many factors should be considered when considering the subject of violent action. It is not appropriate to blame the media for most violence in our society.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
4
References
Anderson, C. A., Berkowitz, L., Donnerstein, E., Huesmann, L. R., Johnson, J. D., Linz, D., ... & Wartella, E. (20
1
3). The influence of media violence on youth.
Psychological science in the public interest
,
4
(3), 81-110.
Smolej, M., & Kivivuori, J. (20
1
6). The relation between crime news and fear of violence.
Journal of Scandinavian Studies in Criminology and Crime Prevention
,
7
(2), 211-227.
5
Question 1
According to the mass society theory, the social order is threatened by mass media, and people are at least somewhat defenseless against its influence. The term "mass society" refers to contemporary society as both a homogeneous force and a dispersed group of people
(Baran et al., 2012)
. It is frequently used derogatorily to describe a society in which impersonal institutions and bureaucracy have replaced some notion of traditional society, resulting in social alienation. The mass society theory is an advanced, multifaceted point of view. When it comes to social movements, however, the fundamental tenet is that socially isolated individuals are vulnerable to the allures of extremist movements.
Social movement viewpoints are exemplified by the mass society theory. According to the theory, socially isolated people are more vulnerable to extremist movements. They frequently impose their ideas and beliefs on others. The Limited Effects Theory holds that the impact of a mass media message on an individual is minimal, if not insignificant. Sociologists developed the Limited Effects Theory in the
late 1940s after studying the effects of social context and media
(Baran et al., 2012)
. The limited effect theory takes a fresh approach; it is a mass communication theory that delves into the limitations and influences of mass media messages on people. Individuals' opinions and thoughts are influenced by the media.
The limited effect theory investigates how media influences people's thoughts, whereas the mass society theory is based on people's thoughts, particularly conservative and radical thinkers. The typical person is susceptible to propaganda, according to the limited effects theory
(Baran et al., 2012)
.. . In contrast to the limited effects theory, the mass society theory sees the average person as less susceptible to propaganda by compelling people to support their views and opinions.
6
The impact of media and other sources on a person's perspective will then be minimal. The limited effects theory contends that people's opinions and beliefs are influenced by the information they receive from the media. The media significantly influences how individuals form their opinions and consider various issues. The theory also presupposes that the media has the capability of directly influencing the thoughts of common people
(Baran et al., 2012)
. The idea that the media can result in direct effects is also referred to as the direct-effects assumption. Emphasizes the negative impact of the media and how susceptible the average person is to its influence.
Finally, the mass society theory is founded on people's individual beliefs, particularly those of conservative and radical thinkers. On the other hand, the limited effect theory investigates how media influences a person's thoughts. According to the theory, these ordinary people are extremely vulnerable to the media's low-quality content. According to the limited effects theory, the typical person is susceptible to propaganda.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
7
Reference
Baran, S. J., Davis, D. K., & Striby, K. (2012). Mass communication theory:
Foundations, ferment, and future.