James Carey's Ritual and Transmission Models of Communication

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Nov 24, 2024

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James Carey's Ritual and Transmission Models of Communication Student’s Name Institutional Affiliation Course Title Submission Date

Introduction  James Carey differentiates the two theories of communication, the "transmission" model and the "ritual" model.  The goal of the transmission model of communication is to disperse knowledge by having messages traveled from the sender to the recipient.  The goal of this approach is to exert influence on distant audiences.  The goal of the transmission model of communication is to exert authority over a group of individuals by dispersing information to them at a safe distance.  Message transmission is described by verbs like sending, transferring, imparting, and providing.

Transmission Communication  This is the most prevalent kind of communication.  It has something to do with the requirement of moving particular objects, and in this situation, communication is involved too.  According to Carey, ritual communication is opposed to transmission from a philosophical standpoint.  It places less emphasis on the message itself and more on developing a connection with the recipient.  Carey relates the phrase communication to the words commune, community, and common.  He also compares the term communication to the term 'community.'

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Ritual Communication  This has religious origins, it is more intimately associated with the fellowship amongst persons than with the distribution of knowledge.  By preserving the structure of the community and its rituals, ritual communication, according to Carey, "provides not information but affirmation" by maintaining the framework of the group.  Apart from that, "communication is related to phrases such as sharing,' 'participation," "association," "fellowship," and the "holding of a shared faith," in contrast to the transmission perspective of communication in the ritual communication model.

History of Transmission View  Has a religious origin due to the dissemination of Christians  Expansion of the continent of America as communication resulted to improved transportation.  Transmission view has been more prevalent in the United States.

History of Ritual view  The model has a religious origin as evident in prayers, sacred ceremonies and chants  Establishment of small communities in the United States such as churches and villages  This view is however less popular than the transmission view,

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Example of Communication as a Ritual  Social media is the technology that makes it easier for individuals to create relationships with one another  It transforms random encounters into ritualized exchanges.  Carey's concept of communication as a ritual may be extended to the Internet and its associated artifacts, despite his lack of understanding of digital media.

Example of Communication as a Transmission  When individuals consume media like newspapers and television, we witness the transmission perspective of communication in action.  This point of view is widely held in modern culture, particularly among industrialized nations.  A business might utilize this format to convey brand and product messaging to its target demographic.  The concept of communication as a transmission hasn't changed much through time, but the advent of digital media and technology has made it much more rapid and efficient.  Due to technological advancements, we are now able to communicate with more speed, efficiency, and convenience than ever before.

Transmission and Ritual Model

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Conclusion  Carey advanced the notion that communication is considered from the transmission perspective and the ritual perspective.  Even though each of these features has religious origins, their methods of communication are somewhat different.  Both models are relevant in communication.

References  Carey, J. W. (1989). A cultural approach to communication. Communication as culture (pp. 13- 36). Winchester, MA: Unwin Hyman.

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James Carey's Ritual and Transmission Models of Communication

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