Analyzing Campaign Commercials: Strategies and Influences

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School

Pellissippi State Community College *

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Course

1305

Subject

Communications

Date

Jun 12, 2024

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docx

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Uploaded by PresidentSealPerson882

Purpose Explore campaign commercials to identify their central ideas and the strategies being used to influence and motivate the viewer. Assignment Prompt In this lesson, you will be viewing several campaign commercials from presidential elections. As you watch the commercials, be sure to note: • Which statements are facts and which are opinions? • Which statements are subjective and which are objective? • What strategies are the ad creators using to influence you? Follow the links as directed in the assignment. If you run into problems, you can search for the commercials on the website or ask your teacher for assistance. Assignment Instructions • Gather materials and necessary information. • Review your eNotes on how to evaluate media based on the central ideas and motivating strategies. • Save the assignment questions (attached to this document) to a new location so you can add the required information. Alternatively, you may be able to print the document and complete the assignment by hand before submitting it. Ask your teacher for guidance. • If you have questions, or if you are unable to access the website, ask your teacher for help. • Complete the performance task by viewing each commercial and answering each question. • Use your research carefully. Take notes as you view the commercials, and use your notes to help you answer each question. • Answer every part of the question. Be sure to read the question carefully, and ask your teacher if you have any trouble understanding your requirements.

• Evaluate your assignment using this checklist. When you can answer “yes” to all of the questions, you are ready to submit your presentation. Yes No Evaluation question Yes Did you complete each question? Yes Do your answers include evidence from the commercials? Yes Are your answers written carefully, using appropriate grammar and spelling? Yes Do your answers respond to all parts of each question? • Revise and submit your assignment. • If you were unable to answer “yes” to all of the questions on the checklist, revise your answers before submitting them. • Return to the virtual classroom and use the “Add files” option to locate and submit your assignment. Ask your teacher for assistance if necessary. Congratulations! You have successfully carried out research to learn important information about your government. • Ask your teacher for further instructions about whether you will be presenting your research to an audience of your peers.

Assignment Questions For this assignment, you will be watching several campaign commercials that ran during presidential elections. Follow the directions listed in the questions. If you run into problems, you can ask your teacher for assistance. As you watch a commercial, think about the following questions: • What are the creator’s motivations? • How does the creator try to influence the viewer? • Which ideas presented are facts, and which are opinions? 1 . Click the link below to watch the campaign commercial “Prouder, Stronger, Better” from President Reagan’s 1984 reelection campaign. Prouder, Stronger, Better After viewing the commercial, answer the following questions. • List two statements from the ad that are opinions. One opinion is that she wishes she sang a lolly bye to her grandchildren before she lost her voice In the other ad campaign he was making an opinion to vote for him being bias about the whole thing. • List two statements from the ad that are facts. That smoking can lead to cancer just like her. That the other candidate is running and he needs your help to vote • What strategies does this ad’s creator use to motivate the public? They show the affects of both and show that if you don’t stop it or change it can lead to terrible results.

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