BSBCRT412 Student Project Portfolio V2.0 (1)

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SALISBURY COLLEGE AUSTRALIA BSBCRT412 ARTICULATE, PRESENT AND DEBATE IDEAS STUDENT PROJECT PORTFOLIO

Student name: Mary Donato Assessor: Date: 29/11/2023 BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 2

SECTION 1: PLANNING Provide an overview of the topic you have selected. Why have you chosen this topic? Influencer Marketing - Leveraging Social Media Influencers for Brand Promotion Influencer marketing has become an increasingly popular strategy for brands to reach their target audience and increase brand awareness. This topic would involve exploring how brands collaborate with social media influencers to promote their products or services, and the impact it has on consumer behaviour and brand perception. I have chosen this topic based on my personal experience after witnessing the impact of influencer marketing in my own purchasing decisions. Which key ideas about this topic do you want to present to your audiences? Why? 1. The effectiveness of influencer marketing: I want to emphasize that influencer marketing is a highly effective strategy in today's digital landscape. By collaborating with influencers, brands can achieve higher brand awareness, engagement, and ultimately, increased sales. 2. Targeting specific demographics: I want to highlight the importance of aligning with the right influencers who resonate with the brand's target audience. By partnering with influencers who have a dedicated following within the desired demographic, brands can reach the right people at the right time. This targeted approach increases the likelihood of successful campaigns and better ROI. 3. Authenticity and credibility: I want to stress the significance of authenticity in influencer marketing. Consumers respond positively to genuine product recommendations from influencers they trust. I will explain that influencers, with their established credibility and authenticity, have the power to sway consumer behavior and build trust for brands. This idea will highlight the importance of choosing influencers who align with the brand's values and messaging. Write a topic statement and question for use in your presentation and debates. The Power of Influencer Marketing: Leveraging Authenticity and Reach to Drive Brand Success Question: How can influencer marketing help brands establish authenticity, reach a wider audience, and ultimately drive success in today's digital landscape? Conduct further research on your topic and key ideas and include some statistics to use during your presentation and debate. 1. Authenticity: Influencer marketing allows brands to connect with their target audience through authentic and relatable content. According to a survey by Linqia, 86% of consumers believe authenticity is an important factor when deciding which influencers to follow and engage with. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 3

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Include the links to your information sources. 2. Reach: Influencers have the ability to reach a large and diverse audience, often in niche markets. In a study by Mediakix, 89% of marketers stated that the ROI from influencer marketing is comparable to or better than other marketing channels. 3. Trust and Credibility: Influencers often have established trust and credibility with their followers. A report by Nielsen found that 92% of consumers trust recommendations from individuals, even if they don't know them personally, over traditional advertising. 4. Social Media Influence: Social media platforms are the primary channels for influencer marketing. According to eMarketer, global social media ad spending is expected to reach $102 billion in 2020, indicating the growing importance of social media platforms for brands to connect with their audience. Sources: - Linqia: https://www.linqia.com/blog/influencer-marketing-statistics/ - Mediakix: https://mediakix.com/blog/influencer-marketing-roi- benchmarks-study/ - Nielsen: https://www.nielsen.com/us/en/insights/article/2012/under- the-influence-consumer-trust-in-advertising/ - eMarketer: https://www.emarketer.com/content/global-social-media- ad-spending-2020 Objectives What is the purpose of the communication and what are you trying to achieve? The purpose of the communication is to provide further research, statistics, and information on the topic of influencer marketing to support a presentation or debate. The objective is to enhance the understanding of the audience and provide them with valuable insights and data related to the effectiveness, impact, and trends of influencer marketing. By presenting well-researched statistics and information, the aim is to strengthen the arguments, persuade the audience, and facilitate informed discussions on the topic. Summarise three ways in which people receive and respond to ideas and information and how these factors can influence a response to your topic. 1. Cognitive Factors: People receive and respond to ideas and information based on their cognitive abilities and mental processes. Factors such as attention, perception, and memory can influence how individuals receive and interpret the information related to a topic. For example, if the presentation is filled with complex terminology and technical jargon, it may be difficult for some individuals to understand and engage with the content. On the other hand, if the information is presented in a clear and concise manner, it is more likely to be received and processed effectively. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 4

2. Emotional Factors: Emotions play a significant role in how people receive and respond to ideas and information. Emotions can influence the level of interest, motivation, and engagement individuals have with the topic. In the case of influencer marketing, if you can evoke positive emotions such as excitement, curiosity, or trust, it can create a more favorable response from the audience. On the contrary, if the information triggers negative emotions, skepticism, or distrust, it may lead to a less receptive response. 3. Social Factors: The social environment and social influences can also impact how people receive and respond to ideas and information. Factors such as social norms, peer pressure, and cultural beliefs can shape individuals' opinions and attitudes towards a topic. For influencer marketing, if the audience is part of a demographic that highly values social media influencers and follows their recommendations, they may be more inclined to positively respond to your presentation. Conversely, if the audience is skeptical about influencer authenticity or has had negative experiences with influencer marketing in the past, it may influence a more critical or resistant response. Understanding these factors and tailoring communication to address them can help increase the likelihood of a positive response from audience. How can you use storytelling to get your idea or point across? Include an example. Storytelling is an incredible tool that can really help drive home ideas and make sure they stick with the audience. Let me give you an example of how you can use storytelling to get your point across. Let's say you're trying to convince people about the importance of environmental conservation. Instead of bombarding them with facts and figures, you decide to take a more narrative approach. You start off by painting a picture of a young girl named Sarah. Sarah has always had this deep love for nature and spends as much time as she can outdoors. You describe her childhood memories of exploring lush forests, swimming in crystal-clear rivers, and spotting all sorts of fascinating wildlife. But as Sarah grows older, she starts noticing something troubling. The environment she loves so much is changing - and not for the better. Pollution, deforestation, and climate change are wreaking havoc on the ecosystems she cherishes. Sarah witnesses firsthand the devastating effects these changes have on the wildlife and the BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 5

delicate balance of nature. This realization sparks a fire within her. Sarah becomes determined to make a difference. She starts getting involved in conservation efforts, organizing clean-up campaigns, and advocating for sustainable practices. She becomes a local hero, inspiring others to join her cause. By sharing Sarah's story, you create an emotional connection with your audience. They can relate to Sarah's love for nature and the pain she feels seeing it deteriorate. Through her journey, you can explain how individual actions and collective responsibility play a crucial role in preserving the environment we all depend on. With storytelling, you've transformed your message from a dry lecture into a captivating narrative. By engaging your audience's emotions and capturing their attention, you increase the chances of your point about environmental conservation really hitting home. Outline how humour can be used and the benefits and risks of using humour for your specific topic. Benefits of using humor in influencer marketing: A. Increased engagement: Humor can capture attention and encourage audience interaction with the content. B. Memorable brand association: Humorous content can create a positive and lasting impression of the brand. C. Viral potential: Funny content has a higher chance of being shared and going viral, increasing brand visibility. D. Relatability: Humor can help influencers connect with their audience on a personal level, fostering trust and loyalty. Risks of using humor in influencer marketing: A. Offending or alienating the audience: Humor can be subjective, and what one finds funny, another may find offensive. B. Detracting from the brand message: If humor overshadows the brand or product, the intended message might be lost. C. Misalignment with brand values: Inappropriate or controversial humour can conflict with the brand's image or values. Describe a benefit and a risk of sharing personal information in a presentation or debate. One benefit of sharing personal information in a presentation or debate is the potential to evoke empathy and emotional connection with the audience. By sharing personal stories or experiences, the speaker can create a more engaging and relatable presentation. This can help the audience better understand the speaker's perspective and generate a stronger emotional response, leading to increased BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 6

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interest and support for their ideas. However, a significant risk of sharing personal information is the potential for judgment or bias from the audience. Depending on the nature of the personal information disclosed, individuals may form preconceived notions or biases that could hinder their ability to objectively evaluate the speaker's arguments. This can lead to a loss of credibility or the dismissal of the speaker's viewpoint solely based on personal judgments rather than the merit of their ideas. Therefore, while sharing personal information can enhance audience engagement and emotional connection, it is crucial for the speaker to consider the potential risks involved. Speakers should carefully select the personal information they share, ensuring it is relevant to the topic and aligns with the overall purpose of the presentation or debate. By doing so, they can maximize the benefits of personal storytelling while minimizing the potential risks of bias or judgment. Describe two techniques that can be used to ensure that information provided is relevant to your audience. 1. Audience Analysis: Conducting thorough audience analysis is a critical technique to ensure that the information provided is relevant to the specific audience. This involves gathering information about the demographics, interests, knowledge levels, and expectations of the audience. By understanding their background and needs, the speaker can tailor their content to resonate with the audience's specific interests and concerns. This helps to keep the information relevant and ensures that the audience can relate to and find value in the presentation or debate. 2. Pre-engagement Surveys or Interviews: Another effective technique is to gather feedback from the audience before the presentation or debate through surveys or interviews. This allows the speaker to directly engage with the audience and gain insights into their preferences and expectations. By asking specific questions related to the topic or theme, the speaker can better understand the audience's knowledge gaps, interests, and concerns. This information can then be used to customize the content and ensure that the information provided is directly relevant to the audience's needs and expectations. Additionally, this technique fosters a sense of inclusivity and involvement, as the audience feels heard and acknowledged. What types of critical discussion are you hoping to achieve? 1. Ethics and authenticity: Discussing the ethical implications of influencer marketing, such as the potential for deceptive advertising or the importance of transparency. Exploring the authenticity of influencer endorsements and the impact on consumer trust. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 7

2. Effectiveness and ROI: Analyzing the effectiveness and return on investment (ROI) of influencer marketing campaigns. Discussing the challenges of measuring the true impact on brand awareness, sales, and long-term customer loyalty. 3. Influencer selection and partnerships: Examining the criteria for selecting influencers and the potential risks associated with partnering with particular individuals. Discussing the importance of aligning brand values and target audience with influencer partnerships. Attach: Information source links and/or other references ☒ BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 8

SECTION 2: PHYSICAL AUDIENCE Define your audience Where will you hold a presentation and debate session? Who will be involved? Audience: Students studying marketing, advertising, or digital media can gain valuable knowledge about influencer marketing as a growing field within the industry. Researchers may also find this presentation helpful in understanding the impact and effectiveness of influencer marketing. Venue: Conference center with multiple rooms and audiovisual capabilities. This will allow for separate presentation and debate spaces if needed. Individuals Involved: 1. Keynote speaker: An industry expert or a successful influencer marketer to deliver a keynote presentation, sharing insights and best practices. 2. Panelists: Individuals with experience in influencer marketing. This can include brand representatives, influencers, marketing professionals, and social media experts. 3. Moderator: A moderator who is knowledgeable about influencer marketing and can facilitate the debate session. The moderator is skilled at managing discussions, encouraging audience participation, and ensuring a balanced and respectful conversation. 4. Attendees: Professionals from marketing agencies, brands, social media platforms, and anyone interested in influencer marketing. Why have you chosen this platform? To enable audience to interact with each other on a personal basis. Easy access for everyone. How will you communicate with this audience? Outline presentation strategies and communication methods you will use. 1. Clear and concise language: Use simple and easily understandable language to ensure that your message is clear to all participants. Avoid jargon or technical terms that may confuse or alienate certain audience members. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 9

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2. Engaging storytelling: Incorporate storytelling techniques to captivate your audience and make the presentation more relatable. Share real-life examples, case studies, or success stories related to influencer marketing to illustrate key points and keep the audience engaged. 3. Interactive elements: Incorporate interactive elements to encourage active participation from the audience. This can include live polls, Q&A sessions, or group activities that allow participants to share their thoughts, ask questions, or engage in discussions related to the topic. Which persuasive techniques will you use with your audience and why? 1. Humor: Incorporate humor into in my presentation to create a positive and enjoyable atmosphere. Well-placed jokes or humorous anecdotes can help capture audience's attention and make the message more engaging. 2. Personalization: A tailor presentation to the specific needs and interests of the audience. Show that I understand their challenges and objectives, and highlight how influencer marketing can address those unique concerns. 3. Comparisons: Draw comparisons between influencer marketing and other marketing strategies or techniques. Highlight the advantages and benefits of influencer marketing over traditional advertising or other digital marketing methods. Use data and examples to demonstrate how influencer marketing can deliver better results or a higher return on investment compared to alternative approaches. How will you encourage idea generation? What questions can you ask your audience to do this? To encourage idea generation and foster active participation from my audience, I’ll be asking thought-provoking questions that stimulate their thinking and creativity. Here are some questions I’d ask:: 1. "What are some innovative ways you think influencer marketing can be utilized in our industry?" 2. "Can you share any examples of successful influencer campaigns that have caught your attention? What made them effective?" 3. "If you had an unlimited budget and resources, what kind of influencer collaboration would you pursue?" How do these communication methods meet your objectives as outlined in Section 1 above? These communication methods align with the objective stated in Section 1 by providing further research, statistics, and information on the topic of influencer marketing. By utilizing methods such as presentations, debates, and Q&A sessions, the objective of enhancing the audience's understanding and providing valuable insights and data can be achieved. Presentations can effectively showcase well-researched statistics and information, allowing the audience to gain a comprehensive understanding of the effectiveness, impact, and trends of influencer marketing. Debates BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 10

can further facilitate informed discussions by presenting different perspectives and arguments supported by research and data. Q&A sessions enable the audience to seek clarification, delve deeper into the topic, and engage with the presenter or debaters to gain more insights. Overall, these communication methods effectively support the objective of delivering research, statistics, and information to enhance understanding, persuade the audience, and foster meaningful discussions on influencer marketing. Evaluate the advantages and the disadvantages of communicating via this platform. List at least two advantages and two disadvantages of the communication methods you will use. Advantages: 1. Enhanced collaboration: A conference center platform allows for real-time and interactive communication, fostering collaboration and idea-sharing among participants. It enables multiple individuals to join virtual meetings, workshops, or seminars from diverse locations, promoting inclusivity and diversity of thought. 2. Rich multimedia features: Conference center platforms often provide various multimedia tools like screen sharing, virtual whiteboards, file sharing, and chat functions. These features enhance the communication experience by allowing participants to share visuals, present slides, brainstorm ideas collectively, and exchange important documents seamlessly. Disadvantages: 1. Potential for technical or logistical issues. These issues can range from faulty audiovisual equipment, poor internet connectivity, inadequate seating or space, and difficulty in managing large crowds. These factors can disrupt the flow of the event, cause delays, and lead to a less-than-optimal experience for both the organizers and attendees. Additionally, technical difficulties can hinder effective communication and collaboration, leading to frustration and a diminished overall experience for participants. 2. Limited non-verbal cues: Communication in a conference center platform lacks certain non-verbal cues like body language, facial expressions, and tone of voice, which can be vital for conveying emotions and understanding context. This limitation may occasionally result in misunderstandings, misinterpretations, or a loss of nuance in the conversation. What organisational and/or legislative frameworks must Key aspects to keep in mind: BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 11

be considered for a presentation and debate with this audience? Include links to relevant research conducted and attach any policies that are relevant. 1. Venue regulations: Each conference center may have its own set of regulations and policies that need to be followed. These regulations may cover aspects such as capacity limits, health and safety requirements, accessibility, and rules for the use of audiovisual equipment. It is important to familiarize yourself with the specific rules and guidelines of the chosen conference center. 2. Local permits and licenses: Depending on the location and nature of the event, you may need to obtain permits or licenses from local authorities. This can include permits for hosting public gatherings, licenses for serving food and beverages, or permits for amplified sound. Check with the local government or event planning authorities to understand the requirements and obtain the necessary documentation. 2. Copyright and intellectual property: If your presentation involves the use of copyrighted materials, such as images, videos, or written content, it is crucial to respect intellectual property rights. Ensure that you have obtained proper permissions or licenses to use any copyrighted material and attribute the source appropriately. Familiarize yourself with copyright laws in your jurisdiction to avoid any legal issues. Links: https://www.nsw.gov.au/departments-and-agencies/premiers- department/community-engagement/event-starter-guide/safety- security https://mgnsw.org.au/sector/resources/online-resources/organisation- management/copyright-basics/ Consult with at least two other people either in person or via an online method and discuss:  Ways to provoke a response in your audience  Challenges or issues that might arise  Mitigation strategies if those challenges or issues do occur Summarise your discussions here and attach evidence that Conversation 1: In this conversation, we discussed ways to provoke a response in an audience and the challenges that may arise in doing so. We highlight the importance of crafting compelling content, posing questions, and presenting unique perspectives to engage the audience. We also recognize potential challenges, such as negative or hostile responses and losing control over the conversation. To mitigate these challenges, we suggest responding empathetically to negativity, setting clear guidelines, monitoring and moderating the conversation, and actively participating to guide the discussion. We also address the challenge of managing high volumes of responses by using automation tools, prioritizing personalized attention, and assigning dedicated individuals to handle the influx. Overall, the conversation emphasizes the importance of proactive strategies to create a positive and engaging experience for the audience. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 12

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you have done this if your assessor has not observed the discussions. You can attach emails, screenshots of discussion or an audio or visual recording. Conversation 2: In this conversation we discuss effective ways to engage and elicit a response from an audience. We emphasize the importance of connecting emotionally with the audience by creating content that resonates with their experiences and emotions. We also suggest posing thought-provoking questions and presenting unique perspectives to capture the audience's attention. However, we acknowledge the challenges that come with provoking a response, such as negative feedback and losing control of the conversation. To address these challenges, we recommend responding empathetically to negativity and establishing guidelines to maintain a healthy and respectful discussion. What types of diverse perspectives are you anticipating from this audience? How can you respond to and use these perspectives in the debate? 1. Varied opinions: Expect that the audience may hold different opinions, beliefs, and values related to the topic you are presenting. Some may agree with my viewpoint, while others may have differing perspectives. 2. Personal experiences: People's personal experiences can significantly impact their perspectives. Some attendees may have direct experiences related to the topic that shape their opinions. Be attentive to personal stories and anecdotes shared by the audience members, as they can provide valuable real-life context to the debate. To respond to and use these diverse perspectives in the debate, I’ll use the following approaches: a. Active listening: Listen attentively to the perspectives shared by the audience members. Practice active listening skills such as paraphrasing, asking clarifying questions, and summarizing their viewpoints. This demonstrates respect and encourages a constructive dialogue. b. Respectful engagement: Engage with the diverse perspectives respectfully, even if I disagree with them. Avoid personal attacks or dismissive language. Instead, I’ll focus on addressing the ideas and arguments presented, providing counterpoints supported by evidence or logical reasoning. Attach: Evidence of consultation with others (if assessor has not observed in person) ☐ Organisational or platform policies and procedures ☐ BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 13

Links to research for organisational and/or legislative considerations ☐ BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 14

SECTION 3: ONLINE AUDIENCE All of the information in this section must be researched and completed with your online audience in mind. Define your audience Where will you hold a presentation and debate session? Who will be involved? Audience: Marketing professionals specifically working in the beauty industry. These individuals may include brand managers, social media managers, marketing directors, or marketing executives. They are likely to have a good understanding of marketing principles but may need guidance and insights specifically related to influencer marketing in the beauty industry. Presentation or debate will be hold online through Google Meet platform. I will involve beauty industry influencers, representatives from successful beauty brands that have implemented influencer campaigns, or professionals from influencer marketing platforms that cater specifically to the beauty industry. Why have you chosen this platform? Accessibility: Google Meet is widely accessible as it can be accessed via web browsers or the Google Meet app on various devices, including desktops, laptops, tablets, and smartphones. Integration with Google Suite: If your audience members are already using Google Suite for their work, Google Meet seamlessly integrates with other Google tools like Google Calendar and Google Drive. Multi-participant capabilities: Google Meet supports a large number of participants in a single meeting, making it suitable for conferences or presentations with a sizable audience. How will you communicate with this audience? Outline presentation strategies and communication methods you will use. 1. Engaging opening: Will begin the presentation with a captivating opening to grab the audience's attention. I’ll use anecdotes, statistics, or thought-provoking questions to pique their interest. 2. Organized structure: I’ll structure the presentation in a logical flow, starting with an introduction, followed by main points, supporting evidence, and a conclusion. This structure will help my audience follow along easily. 3. Verbal communication: Communicate with a clear and confident speaking voice. Articulate my words, speak at an appropriate pace, and vary your tone to maintain audience engagement. Use storytelling techniques to make my content more relatable and memorable. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 15

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4. Visual aids and multimedia: Incorporate visual aids such as charts, graphs, and images to enhance my presentation. Additionally, consider using multimedia elements like videos or audio clips to add variety and illustrate points effectively. Which persuasive techniques will you use with your audience and why? 1. Emotional appeal: I will use emotional storytelling and vivid imagery to connect with the audience on an emotional level. By sharing relatable experiences or invoking specific emotions, I can create empathy and encourage the audience to take action. 2. Social proof: People are often influenced by what others think or do. I will incorporate testimonials, case studies, or success stories to demonstrate how others have benefited from the ideas or solutions I am presenting. This social proof can help build trust and confidence in adopting my recommendations. 3. Anticipating and addressing objections: I will anticipate potential objections or counterarguments that the audience may have and proactively address them. By acknowledging and addressing these concerns, I can build trust and credibility while alleviating any doubts or hesitations. How will you encourage idea generation? What questions can you ask your audience to do this? To encourage idea generation among the audience, I will create a supportive and inclusive environment where everyone feels comfortable sharing their thoughts and opinions. Here are some questions I can ask the audience to stimulate idea generation: 1. "What are some potential solutions or approaches you have already considered regarding this issue?" 2. "Can you think of any innovative or out-of-the-box ideas that could address this problem?" 3. "What are some lessons we can learn from previous experiences or similar situations?" 4. ”How can we measure the success or effectiveness of the ideas generated?" By asking these questions, I can stimulate critical thinking, encourage creative problem-solving, and foster a collaborative atmosphere that promotes the generation of innovative ideas from the audience. How do these communication methods meet your objectives as outlined in Section 1 above? These communication methods align with the objective stated in Section 1 by providing further research, statistics, and information on the topic of influencer marketing. By utilizing methods such as presentations, debates, and Q&A sessions, the objective of enhancing the audience's understanding and providing valuable insights and data can be achieved. Presentations can effectively showcase well- researched statistics and information, allowing the audience to gain a BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 16

comprehensive understanding of the effectiveness, impact, and trends of influencer marketing. Debates can further facilitate informed discussions by presenting different perspectives and arguments supported by research and data. Q&A sessions enable the audience to seek clarification, delve deeper into the topic, and engage with the presenter or debaters to gain more insights. Overall, these communication methods effectively support the objective of delivering research, statistics, and information to enhance understanding, persuade the audience, and foster meaningful discussions on influencer marketing. Evaluate the advantages and the disadvantages of communicating via this platform. List at least two advantages and two disadvantages of the communication methods you will use. Advantages of communicating via Google Meet: 1. Accessibility and convenience: Google Meet allows participants to join the communication session from anywhere with an internet connection, making it highly accessible and convenient. This is particularly advantageous in situations where participants are located in different geographical locations or unable to physically attend a meeting. 2. Collaboration and interaction: Google Meet provides features such as screen sharing, chat, and the ability to present slides or documents in real-time. These features enhance collaboration and interaction among participants, allowing them to actively engage, ask questions, and provide feedback during the communication session. Disadvantages of communicating via Google Meet: 1. Technical issues: Like any online platform, Google Meet is susceptible to technical issues such as poor internet connectivity, audio or video glitches, or compatibility problems with certain devices. These technical issues can disrupt the smooth flow of communication and cause frustrations for participants. 2. Limited non-verbal cues: In virtual communication, it can be challenging to accurately interpret non-verbal cues, such as body language and facial expressions. This can sometimes lead to misunderstandings or miscommunications as some visual cues may not be effectively conveyed through video conferencing. What organisational and/or legislative frameworks must be considered for a presentation and debate with this audience? How will you deal with 1. Privacy and data protection: Ensure compliance with relevant privacy laws and regulations, to protect the personal information of participants and ensure data security during the presentation and debate. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 17

offensive behaviour and trolls? What are the forum guidelines around negative behaviour? Include links to relevant research conducted and attach any policies that are relevant. 2. Intellectual property rights: Respect copyright laws and intellectual property rights when sharing or using any materials, images, or videos during the presentation and debate. Obtain necessary permissions or licenses if required. When dealing with offensive behavior and trolls during a presentation and debate, it is important to establish clear guidelines and protocols to address such issues promptly and effectively. Some strategies to handle offensive behavior and trolls can include: 1. Establishing a code of conduct: Clearly define acceptable behavior and guidelines for all participants before the presentation and debate. This could include rules against harassment, hate speech, or any form of offensive behavior. 2. Moderation and monitoring: Assign moderators or facilitators to monitor the presentation and debate session. They can intervene and address offensive behavior, remove disruptive participants if necessary, and ensure a respectful and inclusive environment. In terms of forum guidelines around negative behavior, it would be helpful to refer to the specific guidelines or policies of the platform or organization hosting the presentation and debate. These guidelines often outline what constitutes negative behavior, consequences for violating the guidelines, and steps to report or address such behavior. Links: scholar.google.com www.jstor.org Consult with at least two other people either in person or via an online method and discuss:  Ways to provoke a response in your audience  Challenges or issues that might arise  Mitigation strategies if those challenges or issues Conversation 1: In this conversation, we discussed ways to provoke a response in an audience and the challenges that may arise in doing so. We highlight the importance of crafting compelling content, posing questions, and presenting unique perspectives to engage the audience. We also recognize potential challenges, such as negative or hostile responses and losing control over the conversation. To mitigate these challenges, we suggest responding empathetically to negativity, setting clear guidelines, monitoring and moderating the conversation, and actively participating to guide the discussion. We also address the challenge BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 18

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do occur Summarise your discussions here and attach evidence that you have done this if your assessor has not observed the discussions. You can attach emails, screenshots of discussion or an audio or visual recording. of managing high volumes of responses by using automation tools, prioritizing personalized attention, and assigning dedicated individuals to handle the influx. Overall, the conversation emphasizes the importance of proactive strategies to create a positive and engaging experience for the audience. Conversation 2: In this conversation we discuss effective ways to engage and elicit a response from an audience. We emphasize the importance of connecting emotionally with the audience by creating content that resonates with their experiences and emotions. We also suggest posing thought-provoking questions and presenting unique perspectives to capture the audience's attention. However, we acknowledge the challenges that come with provoking a response, such as negative feedback and losing control of the conversation. To address these challenges, we recommend responding empathetically to negativity and establishing guidelines to maintain a healthy and respectful discussion. What types of diverse perspectives are you anticipating from this audience? How can you respond to and use these perspectives in the debate? 1. The Skeptic: This perspective is skeptical about the effectiveness of influencer marketing. They may argue that it lacks authenticity, with influencers promoting products solely for monetary gain. They question the credibility of influencers and believe that traditional marketing methods are more reliable. 2. The Follower: This perspective sees influencers as trusted sources of information and inspiration. They believe that influencer marketing can help discover new products or brands and appreciate the personal touch that influencers bring to their recommendations. They value the authenticity and relatability of influencers. 3. The Value Seeker: This perspective focuses on the monetary aspect of influencer marketing. They believe that influencers should provide exclusive discounts, promotional codes, or giveaways to their followers. They expect influencers to create value for their audience by offering special deals or perks. 4. The Connector: This perspective sees influencer marketing as a way to connect with like-minded individuals and build a community. They appreciate influencers who engage with their audience, respond to comments, and create opportunities for followers to interact with each other. They value the sense of belonging that influencer communities can provide. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 19

5. The Collaborator: This perspective believes in the power of collaboration between influencers and the audience. They appreciate influencers who actively seek input, involve their followers in decision- making, and co-create content with them. They value influencers who listen to their audience and incorporate their feedback. How to respond: 1. Acknowledge and address skepticism: Address the concerns raised by the skeptics and emphasize the importance of authenticity in influencer marketing. Share examples of successful collaborations where influencers have genuinely connected with their audience and delivered value. 2. Highlight the influence and trust: Showcase case studies or testimonials that demonstrate the positive impact of influencer marketing. Highlight how influencers have helped their audience discover new products, make informed purchasing decisions, and build trust through their genuine recommendations. 3. Offer exclusive benefits: Respond to the value-seekers' perspective by providing exclusive discounts, promotional codes, or giveaways through influencer collaborations. Show how influencers can serve as a gateway to unique offers or experiences, creating added value for their audience. 4. Foster community engagement: Address the need for community and connection by emphasizing how influencers can facilitate engagement and interaction among their followers. Showcase examples of influencers who actively engage with their audience, respond to comments, and create opportunities for followers to connect with each other. 5. Encourage collaboration: Respond to the collaborator's perspective by highlighting instances where influencers have actively sought input from their audience, incorporated their ideas, and co-created content together. Show how influencers can listen to their audience, respond to their feedback, and involve them in decision-making processes. BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 20

Attach: Evidence of consultation with others (if assessor has not observed in person) ☐ Organisational or platform policies and procedures ☐ Links to research for organisational and/or legislative considerations ☐ BSBCRT412 Articulate, present and debate ideas | SALISBURY COLLEGE AUSTRALIA 2020 | RTO ID: 45062 I CRICOS ID: 03565E | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 21

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BSBCRT412 Student Project Portfolio V2.0 (1)

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