Module 1 Journal

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Apr 3, 2024

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1-3 Journal: Company Research and Selection 1 1-3 Journal: Company Research and Selection: Comcast Corp Nicole Miller Southern New Hampshire University MBA 540: Org Strategy in Global Env Professor Clarence Clark March 3 rd 2024

1-3 Journal: Company Research and Selection 2 Comcast Corp was founded in 1963 by Ralph Roberts and is an entertainment and technology company providing TV, internet, and phone services to residential and business consumers (Comcast, 2024). Their business model includes entertainment services and sports, including Comcast Spectacor, which owns the Philadelphia Flyers; theme parks, Universal Parks and Resorts; venues, including the Wells Fargo Center in Philadelphia; and more (Zacks, 2017). Comcast's customer base is diverse due to its diverse portfolio of services. The company's primary business model serves individual consumers to meet the needs of current American households looking for connectivity and communication for their homes. Their residential division is branded as Xfinity and includes TV, internet, home phone, and mobile phone services marketed toward families, students, and individuals. Comcast also offers business solutions under Comcast Business geared towards small and medium-sized business customers. One obstacle Comcast faces that is impacting its success is the increasing competition for streaming services such as Hulu, Netflix, and Philo. Streaming services, in general, have impacted the overall traditional cable TV business and the ease and convenience of many consumers “pulling the plug” to make the switch. Comcast has been working diligently to stay ahead of the competition and released its streaming service, Peacock, in 2020. However, the company is falling short of staying on top of consumer demand compared to its competitors. As of December 2022, Peacock has 20 Million subscribers, with Netflix holding 230 million, Disney+ with 161 million subscribers, and Hulu with 48 million subscribers (Faguy, 2023). This obstacle will continue to cause a decline in the company's cable TV business, which will directly impact its revenue and market share. Streaming TV services offer subscription fees much lower than traditional cable TV services, making streaming a more attractive option to

1-3 Journal: Company Research and Selection 3 price-conscious customers and reducing Comcast's market share even further. Comcast also faces significant challenges competing with well-known streaming services with a large and loyal customer base. Further impacts will be determined by how well the company can adapt to changing conditions, but Comcast has the resources to focus on innovation and stay competitive.

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1-3 Journal: Company Research and Selection 4 References Comcast. (2024, February 14). Our company . Our Company. https://corporate.comcast.com/company Faguy, A. (2023, July 19). Peacock raises its rates: Here’s how it compares to rivals Netflix, Paramount+ and more . Forbes. https://www.forbes.com/sites/anafaguy/2023/07/18/peacock-raises-its-rates-heres-how-it- compares-to-rivals-netflix-paramount-and-more/?sh=7dada2c019c5 Zacks. (2017, October 12). Your complete guide to everything owned by Comcast . Nasdaq. https://www.nasdaq.com/articles/your-complete-guide-everything-owned-comcast-2017- 10-12

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