IMAX Inc.
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Capilano University *
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NABU 504
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Business
Date
Apr 3, 2024
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docx
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8
Uploaded by DeaconPanther4350
AKSHAT DHAVAL SHAH
STUDENT ID - 100175371
NABU - 404 - 61 SPRING 2024
ASSIGNMENT ON THE MISSION, VISION, AND CORE VALUE OF
IMAX INCORPORATION
PROFESSOR NAME - LOU VILLABLA
Date: January 24, 2024
About IMAX Inc.
IMAX, launched in Montreal in 1968, has been a pioneer in immersive theatrical experiences. It specializes in motion-picture technology and large-format motion-picture presentations, accounting for a quarter of the industry and operating over 1,700 theatres in 80 countries. The firm has introduced various inventions, including stadium seats, the world's highest-resolution camera, and laser projection technology. In addition to researching and creating filming equipment, they collaborate with filmmakers to create and provide a customized experience for the audience.
Under the leadership of current CEO Richard L. Gelford, the company entered the movie industry with its new product line-up of cameras from the niche market of nature and science documentaries. Along with the distribution of the movies the organization is also involved in various aspects of the movie industry, including:
Production: Creating special-venue films.
Post-production: Editing and finalizing films
Theatre design: Designing and setting up IMAX theatres.
Leasing of projection and camera technologies: Providing IMAX cameras and projection systems to other entities(cinema houses and directors).
Vision Statement
Definition –
Miller and Dess (1996) define,
“Vision refers to the category of intentions that are broad, all-
inclusive, and forward-thinking.”
IMAX’s vision statement – ‘
To take fans places they’ve never been through The IMAX Experience.’
Components of a Vision Statement -
1.
Ambitious – A challenge the organization wants to succeed in. 2.
Feasible – It should not be impossible to achieve.
3.
Broad – It should cover all the short-term goals.
4.
Strategic – Should be relevant and must align with the mission statement.
The vision statement of the organization is noticeably clear, they want their fans to have a unique experience which aligns with all the 4 necessary elements of the vision statement. It is ambitious considering the new challenges of streaming platforms, but they also have a considerable market share which makes it possible to achieve. It also is wide enough to fit all their goals. The collaboration with esteemed directors like James Cameron and Cristopher Nolan proved that the new strategy of producing films has been a successful one.
Mission Statement
Definition –
Bart (1997, p. 9) defines,
“A formal written document designed to capture and convey a firm’s unique and enduring purpose. It should answer some fairly basic yet critical questions, such as What is our purpose? And, why does our organization exist?.”
IMAX’s mission statement – ‘To connect the world through extraordinary experiences that inspire us to reimagine what’s possible, together.’
Components of a Mission Statement –
1.
Purpose – Reason for the business operation.
2.
Capability – In what way is the organization unique?
3.
Product or Services – What are the products or services the organization offers?
4.
Customers – Must be meant for the target market(audience).
The mission statement of IMAX consists of the four elements required. It identifies the global market as its target market with its unique movie-screening experience as the key product to sell. But as mentioned in the operations, it only lends filmmaking equipment which is extremely
expensive to rent rendering it only to be used by a selected few people and organizations.
Core Values
There are 3 simple values followed by all the employees at IMAX. They are focused on providing
the best experience to all their customers, whether they are filmmakers or consumers. They are:
1.
Inspire:
In everything we do, we embody the pioneering spirit that lifted IMAX to the stars, across the natural world, and into theatres around the globe.
2.
Ignite:
We empower creativity and champion innovation. We are relentless in the face of challenges and undaunted by failure. We are unmistakably entrepreneurs and work with
urgency, keep things simple, and focus on what matters. We react quickly and operate with flexibility.
3.
Involve:
We work together, across boundaries, to meet the needs of our customers to help IMAX
reach its potential. No matter how big the task, our teams step up and step into the void
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to get the job done. We attract and grow the best people and work with integrity and trust. We push the bar higher for ourselves and the company.
Financial Statements
The following is the income statement for the year 2022 and 2021.
2022-12-31_FY
2021-12-31_FY
revenue
300805000
254883000
cost of Revenue
144450000
120477000
gross Profit
156355000
134406000
Research and Development
Expenses
5300000
6944000
General and Administrative
Expenses
0
0
Selling and Marketing Expenses
0
0
other expenses
4829000
5340000
operating Expenses
148172000
129606000
cost and expenses
292622000
250083000
interest expense
5877000
7092000
depreciation and Amortization
56661000
56082000
EBITDA
65716000
63100000
operating Income
9055000
7018000
total Other Income Expenses Net
-18824000
3969000
income before tax
-9769000
10987000
income tax expense
10108000
20564000
net income
-19877000
-9577000
EPS
-0.35
-0.16
The following is the Balance Sheet for the years 2022 and 2021.
2022-12-31_FY
2021-12-
31_FY
ASSETS
CURRENT ASSETS
cash and Cash Equivalents
97401000
189711000
short Term Investments
1000000
0
1
net receivables
309550000
295317000
inventory
31534000
26924000
other current assets
12343000
11802000
total current assets
450828000
523754000
NON-CURRENT ASSETS
property Plant Equipment Net
252896000
260353000
goodwill
52815000
39027000
intangible Assets
38015000
27321000
goodwill and Intangible Assets
90830000
66348000
long Term Investments
1035000
1087000
tax Assets
9900000
13906000
other noncurrent assets
15665000
17799000
total noncurrent assets
370326000
359493000
TOTAL ASSETS
other assets
0
0
Total Assets
821154000
883247000
LIABILITIES
CURRENT LIABILITIES
account payables
25237000
15943000
short Term Debt
36111000
2472000
tax payables
0
0
deferred revenue
70940000
81281000
other current liabilities
117286000
111896000
total Current Liabilities
249574000
211592000
NON-CURRENT LIABILITIES
long-term debt
226912000
223641000
deferred Revenue -153397000
-114368000
deferred Tax Liabilities 14900000
17642000
other noncurrent liabilities
153397000
114368000
total noncurrent liabilities
241812000
241283000
TOTAL LIABILITIES
other liabilities
0
0
total liabilities
491386000
452875000
STOCKHOLDER
STOCKHOLDERS EQUITY
S EQUITY
common stock
376715000
409979000
retained earnings
-293124000
-234975000
Accumulated other Comprehensive Income Loss
-5914000
6459000
other total Stockholders Equity
185678000
174620000
total Stockholders Equity
263355000
356083000
LIABILITIES and EQUITY
LIABILITIES and EQUITY
Total Liabilities and Stockholders Equity
821154000
883247000
Based on the income statement and balance sheet, it can be observed that after the pandemic the recovery has been slow, and the organization has suffered huge losses due to high operational costs.
The following ratios further support the same:
1.
Liquidity Ratios - Curre
nt Ratio
1.94
A current ratio of 1.0 or higher indicates that the company is well-prepared to meet its current or short-term liabilities.
Curre
nt Ratio
1.71
The quick ratio is more conservative than the current ratio because it does not include inventory or other current assets, which are typically more difficult to convert into cash. A higher quick ratio indicates a more liquid current position.
2.
Profitability Ratios – Gross Profit Margin
0.57
The amount of money left over from product sales after all direct manufacturing costs have been paid.
Operati
ng Profit
Margin
0.14
This margin indicates how stable the company is. The higher, the better.
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Return On Assets
0.03
Return on assets indicates a company's capital intensity, which varies depending on its industry. ROAs greater than 5% are generally considered good.
Return On Equity
0.11
Return on equity indicates how much money is made as a result of investors' investments in the company. A high return on equity ratio is desirable for investors because it
indicates that the company is making good use of its funds.
3.
Debt Ratio –
Debt Equity
Ratio
0.9
This is a measure of how much of the company's balance sheet is financed by suppliers, lenders, creditors, and obligors versus what the shareholders have committed.
Long-term Debt to Capitalizati
on
0.4
While a high capitalization ratio can boost return on equity due to the tax benefits of debt, a higher proportion of debt increases a company's risk of bankruptcy.
Total Debt to Capitalizati
on
0.5
The capitalization ratio tells investors how much debt a company is using to fund its operations and expansion.
Interest Coverage Ratio
8.4
The lower a company's interest coverage ratio, the more
debt expenses it must bear.
References IMAX vision statement - https://www.imax.com/en/ca/the-imax-experience
IMAX mission statement - https://www.imax.com/en/ca/careers
Imax Core values - https://www.imax.com/en/ca/careers
Financial Statements - https://site.financialmodelingprep.com/financial-statements/IMAX
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