IMAX Inc.

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Capilano University *

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NABU 504

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Business

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Apr 3, 2024

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docx

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8

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AKSHAT DHAVAL SHAH STUDENT ID - 100175371 NABU - 404 - 61 SPRING 2024 ASSIGNMENT ON THE MISSION, VISION, AND CORE VALUE OF IMAX INCORPORATION PROFESSOR NAME - LOU VILLABLA Date: January 24, 2024
About IMAX Inc. IMAX, launched in Montreal in 1968, has been a pioneer in immersive theatrical experiences. It specializes in motion-picture technology and large-format motion-picture presentations, accounting for a quarter of the industry and operating over 1,700 theatres in 80 countries. The firm has introduced various inventions, including stadium seats, the world's highest-resolution camera, and laser projection technology. In addition to researching and creating filming equipment, they collaborate with filmmakers to create and provide a customized experience for the audience. Under the leadership of current CEO Richard L. Gelford, the company entered the movie industry with its new product line-up of cameras from the niche market of nature and science documentaries. Along with the distribution of the movies the organization is also involved in various aspects of the movie industry, including: Production: Creating special-venue films. Post-production: Editing and finalizing films Theatre design: Designing and setting up IMAX theatres. Leasing of projection and camera technologies: Providing IMAX cameras and projection systems to other entities(cinema houses and directors). Vision Statement Definition – Miller and Dess (1996) define, “Vision refers to the category of intentions that are broad, all- inclusive, and forward-thinking.” IMAX’s vision statement – ‘ To take fans places they’ve never been through The IMAX Experience.’ Components of a Vision Statement - 1. Ambitious – A challenge the organization wants to succeed in. 2. Feasible – It should not be impossible to achieve. 3. Broad – It should cover all the short-term goals. 4. Strategic – Should be relevant and must align with the mission statement. The vision statement of the organization is noticeably clear, they want their fans to have a unique experience which aligns with all the 4 necessary elements of the vision statement. It is ambitious considering the new challenges of streaming platforms, but they also have a considerable market share which makes it possible to achieve. It also is wide enough to fit all their goals. The collaboration with esteemed directors like James Cameron and Cristopher Nolan proved that the new strategy of producing films has been a successful one.
Mission Statement Definition – Bart (1997, p. 9) defines, “A formal written document designed to capture and convey a firm’s unique and enduring purpose. It should answer some fairly basic yet critical questions, such as What is our purpose? And, why does our organization exist?.” IMAX’s mission statement – ‘To connect the world through extraordinary experiences that inspire us to reimagine what’s possible, together.’ Components of a Mission Statement – 1. Purpose – Reason for the business operation. 2. Capability – In what way is the organization unique? 3. Product or Services – What are the products or services the organization offers? 4. Customers – Must be meant for the target market(audience). The mission statement of IMAX consists of the four elements required. It identifies the global market as its target market with its unique movie-screening experience as the key product to sell. But as mentioned in the operations, it only lends filmmaking equipment which is extremely expensive to rent rendering it only to be used by a selected few people and organizations. Core Values There are 3 simple values followed by all the employees at IMAX. They are focused on providing the best experience to all their customers, whether they are filmmakers or consumers. They are: 1. Inspire: In everything we do, we embody the pioneering spirit that lifted IMAX to the stars, across the natural world, and into theatres around the globe. 2. Ignite: We empower creativity and champion innovation. We are relentless in the face of challenges and undaunted by failure. We are unmistakably entrepreneurs and work with urgency, keep things simple, and focus on what matters. We react quickly and operate with flexibility. 3. Involve: We work together, across boundaries, to meet the needs of our customers to help IMAX reach its potential. No matter how big the task, our teams step up and step into the void
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to get the job done. We attract and grow the best people and work with integrity and trust. We push the bar higher for ourselves and the company. Financial Statements The following is the income statement for the year 2022 and 2021. 2022-12-31_FY 2021-12-31_FY revenue 300805000 254883000 cost of Revenue 144450000 120477000 gross Profit 156355000 134406000 Research and Development Expenses 5300000 6944000 General and Administrative Expenses 0 0 Selling and Marketing Expenses 0 0 other expenses 4829000 5340000 operating Expenses 148172000 129606000 cost and expenses 292622000 250083000 interest expense 5877000 7092000 depreciation and Amortization 56661000 56082000 EBITDA 65716000 63100000 operating Income 9055000 7018000 total Other Income Expenses Net -18824000 3969000 income before tax -9769000 10987000 income tax expense 10108000 20564000 net income -19877000 -9577000 EPS -0.35 -0.16 The following is the Balance Sheet for the years 2022 and 2021. 2022-12-31_FY 2021-12- 31_FY
ASSETS CURRENT ASSETS cash and Cash Equivalents 97401000 189711000 short Term Investments 1000000 0 1 net receivables 309550000 295317000 inventory 31534000 26924000 other current assets 12343000 11802000 total current assets 450828000 523754000 NON-CURRENT ASSETS property Plant Equipment Net 252896000 260353000 goodwill 52815000 39027000 intangible Assets 38015000 27321000 goodwill and Intangible Assets 90830000 66348000 long Term Investments 1035000 1087000 tax Assets 9900000 13906000 other noncurrent assets 15665000 17799000 total noncurrent assets 370326000 359493000 TOTAL ASSETS other assets 0 0 Total Assets 821154000 883247000 LIABILITIES CURRENT LIABILITIES account payables 25237000 15943000 short Term Debt 36111000 2472000 tax payables 0 0 deferred revenue 70940000 81281000 other current liabilities 117286000 111896000 total Current Liabilities 249574000 211592000 NON-CURRENT LIABILITIES long-term debt 226912000 223641000 deferred Revenue -153397000 -114368000 deferred Tax Liabilities 14900000 17642000 other noncurrent liabilities 153397000 114368000 total noncurrent liabilities 241812000 241283000 TOTAL LIABILITIES other liabilities 0 0 total liabilities 491386000 452875000 STOCKHOLDER STOCKHOLDERS EQUITY
S EQUITY common stock 376715000 409979000 retained earnings -293124000 -234975000 Accumulated other Comprehensive Income Loss -5914000 6459000 other total Stockholders Equity 185678000 174620000 total Stockholders Equity 263355000 356083000 LIABILITIES and EQUITY LIABILITIES and EQUITY Total Liabilities and Stockholders Equity 821154000 883247000 Based on the income statement and balance sheet, it can be observed that after the pandemic the recovery has been slow, and the organization has suffered huge losses due to high operational costs. The following ratios further support the same: 1. Liquidity Ratios - Curre nt Ratio 1.94 A current ratio of 1.0 or higher indicates that the company is well-prepared to meet its current or short-term liabilities. Curre nt Ratio 1.71 The quick ratio is more conservative than the current ratio because it does not include inventory or other current assets, which are typically more difficult to convert into cash. A higher quick ratio indicates a more liquid current position. 2. Profitability Ratios – Gross Profit Margin 0.57 The amount of money left over from product sales after all direct manufacturing costs have been paid. Operati ng Profit Margin 0.14 This margin indicates how stable the company is. The higher, the better.
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Return On Assets 0.03 Return on assets indicates a company's capital intensity, which varies depending on its industry. ROAs greater than 5% are generally considered good. Return On Equity 0.11 Return on equity indicates how much money is made as a result of investors' investments in the company. A high return on equity ratio is desirable for investors because it indicates that the company is making good use of its funds. 3. Debt Ratio – Debt Equity Ratio 0.9 This is a measure of how much of the company's balance sheet is financed by suppliers, lenders, creditors, and obligors versus what the shareholders have committed. Long-term Debt to Capitalizati on 0.4 While a high capitalization ratio can boost return on equity due to the tax benefits of debt, a higher proportion of debt increases a company's risk of bankruptcy. Total Debt to Capitalizati on 0.5 The capitalization ratio tells investors how much debt a company is using to fund its operations and expansion. Interest Coverage Ratio 8.4 The lower a company's interest coverage ratio, the more debt expenses it must bear.
References IMAX vision statement - https://www.imax.com/en/ca/the-imax-experience IMAX mission statement - https://www.imax.com/en/ca/careers Imax Core values - https://www.imax.com/en/ca/careers Financial Statements - https://site.financialmodelingprep.com/financial-statements/IMAX