M10 The Persuaders_ PHI 261-81_ Ethical Issues in Business (SP24)

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School

University of North Carolina, Chapel Hill *

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105

Subject

Business

Date

Feb 20, 2024

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pdf

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Uploaded by SuperHumanEnergy13346

M10 The Persuaders Due Jan 18, 2024 at 11:59pm Points 5 Questions 5 Time Limit None Attempt History Attempt Time Score LATEST Attempt 1 3 minutes 5 out of 5 Score for this quiz: 5 out of 5 Submitted Dec 15 at 9:42pm This attempt took 3 minutes. 1 / 1 pts Question 1 In The Persuaders we learn Frank Luntz is an advertising wordsmith responsible for which of the following terms? Climate change War on Terror Death Tax All of these Correct! Correct! 1 / 1 pts Question 2 In The Persuaders we learn Frank Luntz successfully employs which marketing aspect to sell political ideas? He uses emotional images to appeal to viewers. He using information to appear to our reason. All of these He tests words to find the most appealing language. Correct! Correct! 1 / 1 pts Question 3 In The Persuaders we learn the Acxiom Corporation Enables advertisers to target ads to very specific people Probably knows what pet you have, shoes you wear, and what car you drive. Buys credit card, tax, and other records to classify what type of consumers we are. All of these Correct! Correct! 1 / 1 pts Question 4 In The Persuaders we learn that high end marketers paid lots of money for a code to design products to appeal to Our Reptilian Brain Correct! Correct! Our Sense of the Common Good The Wives of Wealthy Men Our Reason

1 / 1 pts Question 5 In The Persuaders we learn about a branding campaign that used Andy Spade with style-conscious professional married mothers like “Carrie” as their target market. American Express Starbucks Song Airline Correct! Correct! Saturn Quiz Score: 5 out of 5

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M10 The Persuaders_ PHI 261-81_ Ethical Issues in Business (SP24)

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