Chapter 6 Case Activity

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Oklahoma State University *

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2023

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Business

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Feb 20, 2024

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docx

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Uploaded by DoctorFreedom13387

Chapter 6 Case Activity Assignment 1) In what ways is BirchBox's business approach a win-win for its suppliers and customers? It was a way to not only advertise the supplier’s product but also they could get a million people to sample their products. The customers weren’t stuck with buying a whole bottle of product, they got to sample it. The customers got new products sent to them. It was a time saver for customers. 2) How was participating in a business plan competition helpful to Katie and Hayley while Birchbox was still in the planning, testing, and prototyping stage? First, it helped them because they got money. They also used their college student status to reach out and connect with vendors to help start their company. They developed relationships with vendors and gained publicity. 3) Going forward, what challenges are facing BirchBox and which is the most threatening to its success? If Birchbox was to PIVOT, what changes should they make? One of the biggest challenge BirchBox faced was competition and they also did not even know who their customer was. They started the business based off of what they wanted, which is a terrible idea for a startup business. They should have got more opinions in their target market. Katie and Hayley were also very bad at social media, so they had to hire a content creator. The biggest threat may have been the two founders of the business because they had a lack of vision for the company. They should have brought on a President or a CEO for the company. They should have done a better job marketing their product to customers. They should have gained more knowledge in entrepreneurship before diving strait into their idea. EXTRA CREDIT QUESTION (5 points): What do you think the reasons were for the eventual demise of Birch Box? I think that Katie and Hayley had very poor execution intelligence. Their company probably was struggling to maintain customers and stay ahead of competition. The lack of vision from the two founders was a major red flag. They were not smart with their decisions. They probably should have focused on what the customer wanted instead of what they wanted. There was bad leadership. They were targeting everyone, which is a mistake. The industry was declining when they started their business so it was a bad time to start the business.

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