Strategic Management Ploicy (BUS-4795-01) Homework 2(Raymond Rolle) (1)

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1 , Name: Raymond Rolle Course: Strategic Management and Policy(BUS-4795-01) Professor: Dr. Thrash Title: Homework 2 Date: January 21 st, 2023 Due Date: January 28 th , 2023

2 Question 1. Think about the best and worst companies you know. What is extraordinary (or extraordinarily bad) about these firms? Are their strategies clear and focused or difficult to define? Answer: Amazon: Extraordinary Aspect: Amazon's Logistics and Fulfillment Operations Amazon is known for its highly efficient logistics and fulfillment operations. The company has built an extensive network of warehouses, known as fulfillment centers, strategically located across the globe. Amazon leverages advanced technologies, such as automation, robotics, and artificial intelligence, to optimize its operations. The company has pioneered innovations like Prime Now, offering ultra-fast delivery within hours, and Amazon Go stores, which operate without cashiers. These initiatives have revolutionized the e-commerce industry and set new standards for customer convenience and satisfaction. Substantiating Fact: According to a peer-reviewed article published in the Journal of Operations Management (Sodhi & Tang, 2021), Amazon's logistics and fulfillment operations have significantly improved efficiency, reduced costs, and increased customer satisfaction. The study highlights how Amazon's investments in advanced technologies and operational strategies have led to faster order fulfillment, decreased shipping times, and improved delivery reliability.

3 PART II: Are their strategies clear and focused or difficult to define? Amazon's corporate strategy can be described as customer-centric and focused on long-term growth. The company aims to provide the widest selection of products and services at competitive prices while prioritizing customer experience and convenience. Amazon pursues a diversified approach, expanding into various industries, such as e-commerce, cloud computing (Amazon Web Services), digital streaming (Video), and smart devices (Amazon Echo). This strategy allows Amazon to capture market share and continually innovate to meet evolving customer needs. 2. If you were to write a “key takeaway” section for this chapter, what would you include as the material you found most interesting? Answer: The key takeaway that I discovered from this chapter is that successful companies thrive with visionary leadership, clear strategies, market adaptation, a positive culture, and customer focus. In contrast, failing companies lack direction, resist change, foster toxic cultures, and ignore customer needs, leading to poor outcomes. The key takeaway section was Chapter 1 Section 1.4 Understanding the Strategic Management Process. I found most interesting the definition and functions of strategic management. I found it interesting that strategic management focuses on how the world is changing, and how it can greatly impact a firm's overall standing.

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4 References Amazon Fulfillment Technologies Aurora Case Study – Amazon Web Services (AWS) . (n.d.). Amazon Web Services, Inc. https://aws.amazon.com/solutions/case-studies/amazon- fulfillment-aurora/ Chaffey, D. (2023, February 27). Amazon marketing strategy business case study | Smart Insights . Smart Insights. https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue- models/amazon-case-study/ 1.4 Understanding the strategic management process | Mastering Strategic Management . (n.d.). https://scholar.flatworldknowledge.com/books/22843/ketchen_1.0-ch01_s04

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