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University of the Philippines Diliman *

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Course

1109

Subject

Accounting

Date

Nov 24, 2024

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docx

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2

Uploaded by ProfStraw21956

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Certainly! Let's address the questions regarding the inclusion of unredeemed gift cards in revenue and how big data might influence this consideration: (a) Can unredeemed gift cards be included in revenue? Typically, under generally accepted accounting principles (GAAP), unredeemed gift cards are not recognized as revenue until they are redeemed or until the likelihood of redemption becomes remote. The reasoning behind this is the concept of "breakage" – the portion of gift card balances that will likely never be redeemed. Until the gift cards are redeemed, there's uncertainty about the actual realization of revenue. Therefore, including the total value of gift cards sold as revenue without accounting for unredeemed balances would overstate revenue. (b) Influence of big data on the treatment of unredeemed gift cards: Big data can impact the estimation of breakage rates and influence the treatment of unredeemed gift cards in revenue recognition. By leveraging historical transaction data and customer behavior patterns, companies can utilize sophisticated analytics to more accurately predict the likelihood of gift card redemption. 1. Improved Prediction Models : Big data analytics can help create more accurate prediction models for customer behavior. Analyzing past redemption patterns, demographics, purchasing behavior, and other relevant data points can refine predictions about the likelihood of gift card redemption. 2. Dynamic Revenue Recognition : With enhanced data analytics, companies might adopt more dynamic revenue recognition models. Instead of recognizing the entire value of gift card sales as revenue upfront, they may apply a more nuanced approach, recognizing revenue as the likelihood of redemption changes over time. 3. Real-time Adjustments : Continuous data analysis allows companies to adjust their estimates in real time. As more transactional data becomes available, companies can update their estimates of unredeemed gift cards, potentially impacting revenue recognition throughout the reporting period. In summary, while traditionally unredeemed gift cards are excluded from immediate revenue recognition, the use of big data and advanced analytics could lead to more refined and dynamic approaches to revenue recognition,
potentially altering the treatment of unredeemed gift cards based on predictive models and real-time data analysis.
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