Basic Business Statistics, Student Value Edition (13th Edition)
Basic Business Statistics, Student Value Edition (13th Edition)
13th Edition
ISBN: 9780321946393
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Chapter 8, Problem 45PS

What advertising medium is most influential in making a purchase decision? According to a TVB survey. 37.2 % of American adults point to TV. (Data extracted from “TV Seen Most Influential Ad Medium for Purchase Decisions." MC Marketing Charts, June 18, 2012.)

a. To conduct a follow-up study that would provide 95 % conï¬�dence that the point estimate is correct to within ± 0.04 of the population proportion. how large a sample size is required?

b. To conduct a follow-up study that would provide 99 % conï¬�dence that the point estimate is correct to within ± 0.04 of the population proportion. how many people need to be sampled?

c. To conduct a follow-up study that would provide 95% confidence that the point estimate is correct to within ± 0.02 of the population proportion, how large a sample size is required?

d. To conduct a follow-up study that would provide 99 % conï¬�dence that the point estimate is correct to within ± 0.02 of the population proportion. how many people need to be sampled?

e. Discuss the effects on sample size requirements of changing the desired con�dence level-and the acceptable sampling error.

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Chapter 8 Solutions

Basic Business Statistics, Student Value Edition (13th Edition)

Ch. 8 - If X=75,S=24,andn=36, and assuming that the...Ch. 8 - Determine the critical value of t in each of the...Ch. 8 - Assuming that the populations is normally...Ch. 8 - Assuming that the population is normally...Ch. 8 - A marketing researcher wants to estimate the mean...Ch. 8 - A survey of nonpro�t organizations showed that...Ch. 8 - The U.S. Department of Transportation requires...Ch. 8 - Prob. 18PSCh. 8 - The �le Sedans contains the overall miles per...Ch. 8 - The file SUV contains the overall MPG of 2013...Ch. 8 - Is there a difference in the yields of different...Ch. 8 - One of the major measures of the quality of...Ch. 8 - A manufacturing company produces electric...Ch. 8 - Prob. 24PSCh. 8 - One operation of a mill is cut pieces of steel...Ch. 8 - Ifn=200andX=50, Construct a 95 confidence interval...Ch. 8 - ifn=400andX=25, Construct a 99 confidence interval...Ch. 8 - A cellphone provider has the business objective of...Ch. 8 - In a survey of 3,773 travelers, 1,509 said that...Ch. 8 - Prob. 30PSCh. 8 - Prob. 31PSCh. 8 - Prob. 32PSCh. 8 - What are the factors that influence technology...Ch. 8 - If you want to be 95 confident of estimating the...Ch. 8 - If you want to be 99 confident of estimating of...Ch. 8 - If you want to be 99 confident of estimating the...Ch. 8 - If you want to be 95 confident of estimating the...Ch. 8 - A survey is planned to determine the mean annual...Ch. 8 - If the manager of a bottled water distributor...Ch. 8 - Prob. 40PSCh. 8 - If the inspection division of a county weights and...Ch. 8 - Prob. 42PSCh. 8 - Prob. 43PSCh. 8 - A growing niche in the restaurant business is...Ch. 8 - What advertising medium is most influential in...Ch. 8 - A survey of 300 U.S. online shoppers was...Ch. 8 - Prob. 47PSCh. 8 - According to a new study released by Infosys. a...Ch. 8 - Prob. 49PSCh. 8 - Why can you never really have 100 confidence of...Ch. 8 - When should you use the t distribution to develop...Ch. 8 - Why is it true that for a given sample size, n an...Ch. 8 - Why is the sample size needed to determine the...Ch. 8 - The Pew Internet Project survey of 2,253 American...Ch. 8 - Prob. 55PSCh. 8 - A market researcher for a consumer electronics...Ch. 8 - Prob. 57PSCh. 8 - Prob. 58PSCh. 8 - A national association devoted to human resource...Ch. 8 - The financial impact of IT system downtime is a...Ch. 8 - The branch manager of an outlet (Store 1) of a...Ch. 8 - Scarlett and Heather, the owners of an upscale...Ch. 8 - The manufacturer of Ice Melt claims that its...Ch. 8 - Claims fraud (illegitimate claims) and buildup...Ch. 8 - A quality characteristic of interest for a...Ch. 8 - Prob. 66PSCh. 8 - The manufacturer of Boston and Vermont asphalt...Ch. 8 - The manufacturer of Boston and Vermont asphalt...Ch. 8 - Referring to the results in Problem 8.66...
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