Spreadsheet Modeling & Decision Analysis: A Practical Introduction To Business Analytics, Loose-leaf Version
Spreadsheet Modeling & Decision Analysis: A Practical Introduction To Business Analytics, Loose-leaf Version
8th Edition
ISBN: 9781337274852
Author: Ragsdale, Cliff
Publisher: South-Western College Pub
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To solve: Low High The marketing department of a soft drink company wishes to determine the maximum expected payoff from introducing a new crystal-clear drink. The department considers two investment levels ("Low" and "High") to choose between and regards market share as the key uncertainty that determines ultimate payoffs. These payoffs, depending on the choice of investment level and possible market Share, are given in the table below Investment Level 4% 450,000 2,000,000
Please use graphic tools and algebra methods to answer this question
I’ve been able to find the optimal solution and resulting profit with excel solver. But can’t figure out how to set up the problem with POM QM
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