Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories in the Philippines.
1. Defining the Target Audience based on the information provided (photo inserted) :
•Demographics: Location, income, and family status.
•Psychographics: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices.
•Geographic Location: Where the target audiences lives, including city and region.
•Needs and Desires: What motivates the target audience and what they are looking for in a product or service.
•Behaviors: Purchasing habits, buying preferences, decision-making processes, and how frequently they make purchases.
•Pain Points: The challenges, problems, or unmet needs of target audience faces.
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One product I use daily is the Belkin 3-in-1 Wireless Charger, designed to charge an Apple Watch, AirPods Pro, and iPhone simultaneously. It features MagSafe compatibility for iPhone, fast wireless charging for Apple Watch, and a dedicated charging pad for AirPods. It offers a sleek, space-saving design and the ability to power all three devices at once making it perfect for users who are deeply integrated into the Apple ecosystem.
The intended target market includes tech-savvy consumers who prioritize convenience, aesthetics, and high functionality. More specifically, it appeals to Apple users who own multiple devices and value a seamless, clutter-free charging solution. These consumers are often professionals, students, and creatives who use their devices throughout the day and prefer premium accessories that complement Apple’s design philosophy.
For this PEST analysis, I’m focusing on the Economic environment of the U.S. market. One of the most…
What is a good response to this post?
One of the products that I use on a daily basis is the Apple iPhone. As a high end mobile phone, the iPhone has several premium features such as a high-performance camera system, Face ID, Apple ecosystem integration, and 5G connectivity. Its clean design and simple-to-use iOS operating system have made it a favorite among numerous consumers. The target market is technically oriented customers aged 18 to 45 years who value performance, brand status, and innovation. There are working professionals, students, and creatives who utilize smartphones for productivity, communication, and entertainment.
For this PEST analysis, I’ve chosen to focus on economic factors within the United States. One of the most significant economic factors affecting iPhone sales is consumer purchasing power. Since the iPhone is a high-end product with a premium price tag, consumers are more likely to purchase it when the economy is strong, employment is high, and wages are…
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