EBK BUSINESS STATISTICS
EBK BUSINESS STATISTICS
7th Edition
ISBN: 9780134462783
Author: STEPHAN
Publisher: PEARSON CUSTOM PUB.(CONSIGNMENT)
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How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 77% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 54% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,184 B2B marketers and 1,703 B2C marketers. The following table summarizes the results:   Give an example of a simple Give an example of a joint What is the complement of a marketer who plans to increase use of LinkedIn? Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?
Government economic studies reveal that young adults, not middle-aged or older adults, are having the most difficult time in today’s economy. Although the nation’s labor market shows a decline in the unemployment rate, the percentage of young adults, ages 18 to 24, currently employed (54 percent) is at the lowest level since the government data collection began in 1948. If you were working for a national survey organization doing a general public survey of young adults and older adults, what topics and questions would you design into your survey to elaborate on this finding?
The manager Concerned about her current customer base, manager Andersen started to think of factors that might affect the attractiveness of an auditing firm. Of course, the service quality provided and the fees charged by the auditor seem two important factors. Next, she decides that the reputation of the auditing firm also needs to be included in the framework as an independent variable. As illustrated by the dramatic effects of recent auditing scandals, reputation seems especially important for large auditors (i.e., auditing firms that are large in size). Finally, manager Andersen also thinks that the proximity of the auditing firm to the customer is another variable to be included as an independent variable. Proximity very likely affects the possibility for the client to personally meet with the auditors on a regular basis and she knows from her own contact with customers that they perceive personal interactions as quite important. Consider the above scenario shown; answer the…
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