Chapter 7, Problem 14QP

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget…

Andy’s Bicycle Company (ABC) has the hottest new  product on the upscale toy market—boys’ and girls’ bikes in  bright fashion colors, with oversize hubs and axles; shell design  safety tires; strong padded frames; chrome-plated chains, brackets, and valves; and non-slip handlebars. Due to the seller’s market for high-quality toys for the newest baby boomers, ABC can  sell all the bicycles it manufactures at the following prices: boys’  bikes, $220; girls’ bikes, $175. This is the price payable to ABC at  its Orlando plant.  The firm’s accountant, V. R. Dondeti, has determined that  direct labor costs will be 45% of the price that ABC receives for  the boys’ model and 40% of the price received for the girls’ model.  Production costs, other than labor but excluding painting and  packaging, are $44 per boys’ bicycle and $30 per girls’ bicycle.  Painting and packaging are $20 per bike, regardless of model.  The Orlando plant’s overall production capacity is 390 bicycles per day. Each boys’…

48- The maximum number of sales that can occur in a given period to an individual or businesses that are willing to sell in a given market is known as: a. Product demand b. Market potential c. Market demand d. All the options are correct

The owner of a retail store that specializes in school supplies plans to buy TV ad time during the broadcast of Wheel of Fortune, a game show that has a rating of 20. It reaches 15,000 people in the primary target audience and a 30-second spot costs $500. What is the cost per thousand (CPM) of the show? 1) $33 2) $133 3) $30 4) $23 5) $750 Dravinur Dnn

What will happen to profits if Harmark discontinues the Kites product line? The profits will drop by _______.

Hayworth Corporation has Just segmented last year's income statement into its ten product lines. The chief executive officer (CEO) is curlous as to what effect dropping one of the product lines at the beginning of last year would have had on overall company profit. What is the best number for the CEO to look at to determine the effect of this elimination on the net operating income of the company as a whole? Multiple Choice the product line's sales dollars the product line's contribution margin the product line's segment margin the product line's segment mergin minus an allocated portion of common fixed expenses

Please don't give image format and no chatgpt answer

Rajan wanted a radio from Jacky's. It appears that Rajan is particularly interested in purchasing a Radio from the inexpensive retailer's sales manager for consumer electronics. He tells Jacky, the salesperson at the inexpensive store where he thinks he'll get the best deal, that his old radio died and he wants to listen to his favourite tunes. He wants a replacement radio as quickly as possible. In three and a half weeks, Rajan's favourite model will be 10% off.He suspects Rajan won't wait and will find another job. Jacky will earn less on the lowered price. He thinks that telling Rajan of the sale makes little sense.When Jacky tells Rajan that the radio set he wants is no longer available and won't be for another week, Rajan is enraged. Fearing losing the business, Jacky begs his sales manager, Michelle, to speed up delivery. Michelle says it's impossible and suggests Jacky tell Rajan the store can get the set in 24 hours and sell him the demo model. Michelle says the sample is new…

As part of a campaign to promote its annual clearance sale, Excelsior Company decided to buy television advertising time on Station KAOS. Excelsior's television advertising budget is $111,000. Morning time costs $3000/min, afternoon time costs $1000/min, and evening (prime) time costs $12,000/min. Because of previous commitments, KAOS cannot offer Excelsior more than 6 min of prime time or more than a total of 25 min of advertising time over the 2 weeks in which the commercials are to be run. KAOS estimates that morning commercials are seen by 200,000 people, afternoon commercials are seen by 100,000 people, and evening commercials are seen by 600,000 people. How much morning, afternoon, and evening advertising time should Excelsior buy to maximize exposure of its commercials? morning      min afternoon      min evening      min