Chapter 6, Problem 4.2C

Sarah Anderson, the Marketing Manager at Exeter Township's Cultural Center, is conducting research on the attendance history for cultural events in the area over the past ten years. The following data has been collected on the number of attendees who registered for events at the cultural center.   Year Number of Attendees 1 700 2 248 3 633 4 458 5 1410 6 1588 7 1629 8 1301 9 1455 10 1989 You have been hired as a consultant to assist in implementing a forecasting system that utilizes various forecasting techniques to predict attendance for Year 11.   a) Calculate the Three-Period Simple Moving Average b) Calculate the Three-Period Weighted Moving Average (weights: 50%, 30%, and 20%; use 50% for the most recent period, 30% for the next most recent, and 20% for the oldest) c) Apply Exponential Smoothing with the smoothing constant alpha = 0.2. d) Perform a Simple Linear Regression analysis and provide the adjusted…

What tend to be the strengths and weaknesses of a group project in university? Describe.

Capsim Team PowerPoint Presentations - Slide Title: Final Results What were your Final Results with Broad Differentiation, R&D, Marketing, Awareness, and Accessibility strategies on your Capsim simulation?

Capsim Team PowerPoint Presentations - Slide Title: Strategy Overview Make bullet points about your achievements with Broad Differentiation, R&D, Marketing, Awareness, and Accessibility strategies on Capsim.

Capsim Team PowerPoint Presentations - Slide Title: Strengths and Weaknesses of Your Team Describe the strengths and weaknesses of your team through your Capsim simulation.

Capsim Team PowerPoint Presentations - Slide Title: Major Decision PointWhat were your major decision points with Broad Differentiation, R&D, Marketing, Awareness, and Accessibility strategies on Capsim?

For PurrTech’s expansion into Germany, I’ve decided to use a polycentric staffing approach—meaning we’ll hire German professionals to run our operations there. I believe this is the most respectful and effective choice. After all, no one knows how to do business in Germany better than those who live and work there. I want to build something that fits the local culture, not just transplant our way of doing things. Germany is home to a highly skilled and well-educated workforce, especially in technical fields. Their strong focus on vocational training and quality makes this a great opportunity to learn and grow alongside our team there. By working with local talent, we can adapt our products and operations to meet the expectations of German consumers and regulators without missing a beat. When it comes to hiring for leadership roles, my top priority is finding people who combine a solid understanding of local laws and regulations with a forward-thinking, solution-focused mindset. I’m…

What is a good response to this post? The cultural nuances and education levels in Italy for our new operations, a hybrid staffing approach leaning towards a regiocentric model is most strategic. While initially, a few key global-strategy-aligned individuals might be placed in top leadership an ethnocentric element the primary focus will be on recruiting Italian talent for managerial, administrative, and plant worker roles. Italian managers bring invaluable local market understanding and cultural intelligence crucial for navigating business practices and building relationships. A well-educated local workforce is available for administrative tasks, ensuring smooth daily operations. For plant workers, local hiring is practical and fosters community goodwill. However, my paramount hiring requirement across all levels is adaptability, a growth mindset, and particularly, cultural intelligence. Success in Italy demands individuals who can not only perform their duties but also navigate the…

What is a good response to this post? A hybrid staffing approach would be the most effective for Nike's expansion into China. This approach allows for Nike to place local professionals in China in key roles, which respect local customs, cultural norms and consumer preferences. Also, it ensures Nike maintains its global standards, innovation mindset and unified brand culture across markets.  When selecting staff for the expansion I would recommend the top requirement to be adaptability and a growth mindset. While technical knowledge and experience is important, the ability to adjust to change, work across cultural boundaries, and have continuous learning is vital in the fast-evolving environment. Having this mindset supports long-term success, fosters innovation, and helps employees navigate challenges naturally.