Chapter 2, Problem 38P

What would be a startup Accounting Firm's communication plan? Describe the role, the strategy, and the execution of a startup Accounting Firm communications plan including: What is the startup Accounting Firm's message? What are the startup Accounting Firm's specific communication vehicles, such as advertising, literature, promotion, or the Internet?  Describe a startup Accounting Firm's pricing strategy and specific prices for their service(s). How did they arrive at these prices?

Describe the competitive landscape for a startup Accounting Firm. Who are the key competitors against a startup Accounting Firm? What are the competitors against a startup Accounting Firm's strengths and weaknesses?

What would be a starting Accounting Firm's value proposition? If a starter Accounting Firm were to make an investment to open, how will they ensure customers buy the service they are selling? What would be the newly opened Accounting Firm's competitive edge?

Describe an Accounting Firm's market and where is it. What are the unique features or dynamics of this market for an Accoutning Firm? What are the demographics and psychographics of a target customer for an Accoutning Firm?

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