MCGRAW-HILL'S TAX.OF INDIV.+BUS.2020
20th Edition
ISBN: 9781259969614
Author: SPILKER
Publisher: MCG
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For this discussion, address the questions below:
Choose a global company that you feel does an excellent job of marketing its products and services.
Discuss your perception of how the company avoids self-reference criterion to market effectively to different regions.
You can structure your answer in the following manner: start your post with a well-developed paragraph to explain why you selected this company for this assignment. In the next paragraph, describe what you think drives this company's marketing strategy success. The third paragraph should discuss your perception of how the company avoids self-reference criterion to market effectively to different regions. Your fourth paragraph should focus on how you think the company avoids ethnocentric behavior in international markets where they are present.
We are all strategists. That is, we set goals, navigate threats, and tap opportunities. We leverage our resources and implement decisions and actions to reach our goals. Sometimes we succeed and sometimes we fail.
(Adapted from Figure 1.1, Grant, 2022, p. 7)
Please share an experience in which you played the strategist. What was your goal? Did the goal fit (or not fit) with the realities of the external environment and your resources? What implementation decisions and efforts did you make? Was your strategy successful or not? Why? Did strategy execution (i.e., implementation, monitoring, and control) play a key role in your strategy’s success or failure?
Four factors are important when assessing the global business environment:
Political Risk
Economic Risk
Legal Risk
Technological Risk
For your Portfolio Project, you have been asked to move to a country of your choice and take over as a manager at one of your company’s subsidies that isn’t performing to its potential. The discussion for this week pertains to that scenario. Choose one of these four factors and discuss a ‘risk’ that could affect or has affected the company operations in the country you have chosen for your expansion plan. Describe how this risk relates to your selected country and organization.
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