EP BASIC BUS.STATS-ACCESS (18 WEEKS)
EP BASIC BUS.STATS-ACCESS (18 WEEKS)
14th Edition
ISBN: 9780135989005
Author: BERENSON
Publisher: PEARSON CO
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Chapter 18, Problem 12CRP

The data in the file BankMarketing are from a direct marketing campaign conducted by a Portuguese banking institution.

The variables included were age, type of job, marital status, education, whether credit is in default, average yearly balance in account in Euros, whether there is a housing loan, whether there is a person loan, last contact duration in seconds, number of contacts performed during this campaign, and has the client purchased a term a team deposit.

Analyze the data and assess the likelihood that the client will purchase a term deposit.

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