Chapter 15, Problem 1.1CFA

Watch the following Ted talk, College Stress to College Success | Brad Smith | TEDxYoungstown, and answer the following questions.   1. What is the main topic or theme of the TED Talk "College Stress to College Success"? How effectively does the speaker introduce and establish this topic? 2. What specific challenges related to college stress does Brad Smith address in his talk? How does he relate these challenges to the experiences of college students? 3. Identify your key takeaways from this TED talk.

Discuss at least two opposing thought styles according to Fleck that support and oppose adding fees on food establishment that does not use “eco-friendly” packaging.

Which medtech business strategy— first mover, fast follower, me-too, niche strategy, or distribution strategy—seems most appropriate in the following situations: 1. The competitor has beaten you to market with a technology that you believe you can make better with expanded features 2. All other competitors are trying to address the mass market, but interesting untapped segments remain unaddressed. 3. Although the competition’s technology has some novel features, the depth of your bundled multiple product offerings will make it very difficult for them to penetrate 4. You have limited R&D expertise, but know enough to reverse-engineer well and you believe no strong IP exists to prevent you from entering the market 5. There seems to be no competition in a large field for the product segment. A. Me-too B. Niche strategy C. Distribution strategy D. Fast follower E. First mover