EBK CENTURY 21 ACCOUNTING: GENERAL JOUR
10th Edition
ISBN: 9781337341523
Author: LEHMAN
Publisher: YUZU
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What would be a startup Accounting Firm's communication plan?
Describe the role, the strategy, and the execution of a startup Accounting Firm communications plan including:
What is the startup Accounting Firm's message?
What are the startup Accounting Firm's specific communication vehicles, such as advertising, literature, promotion, or the Internet?
Describe a startup Accounting Firm's pricing strategy and specific prices for their service(s).
How did they arrive at these prices?
Describe the competitive landscape for a startup Accounting Firm.
Who are the key competitors against a startup Accounting Firm?
What are the competitors against a startup Accounting Firm's strengths and weaknesses?
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