Spreadsheet Modeling & Decision Analysis: A Practical Introduction To Business Analytics, Loose-leaf Version
Spreadsheet Modeling & Decision Analysis: A Practical Introduction To Business Analytics, Loose-leaf Version
8th Edition
ISBN: 9781337274852
Author: Ragsdale, Cliff
Publisher: South-Western College Pub
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Marcus is a computer engineer who has recently developed an app which helps userskeep track of medical information, doctor’s appointments, and prescriptions.Information about the user is stored in this app, including what prescriptions they aretaking and how frequently they schedule doctor’s appointments. As the developers ofthe app, Marcus and his company have access to this information.The marketing department requests Marcus supply them with customer-specificinformation so they can better target ads and app suggestions to the users. Marcusunderstands that he is part of a company, but also feels that the privacy of the appusers should be protected. Additionally, Marcus feels that as an engineer, he should beresponsible to those who use his technology.Note that Marcus is not a healthcare provider, nor does he work for a medicalfacility. As you plan your answer, consider the current healthcare and legal climatesand concerns that may exist relating to individuals' healthcare choices. 1.…
Patxiko just opened his website, where he sells his Patxaran online. His websites gatheres all kinds of data from customers navigation (time spent on each page, how long the customer has products in his cart before purchasing, what he purchased, etc). He is trying to optimize the website to increase the probability of a purchase. First, he wants to predict whether a customer will purchase or not. What model would you advise him to use? Suggest two methods and explain how one of them works.
You are required to use the IRAC model to answer all questions. Jill is a known prostitute, rented an apartment from Jacob. Jacob is unaware of Jill’s profession and gracefully rented the apartment which was unoccupied for the last year. Jacob saw several people coming and going from the apartment but was not concerned because he thought that they were all Jill’s friends. Indeed, Jacob was a private person who paid little attention to other people’s activities. He focused on his tasks and that of his family. Jill did not pay her rent for 3 months and Jacob sought to enforce the right to terminate the rental agreement and sue for the outstanding rent. Jill has indicated that she will not pay any outstanding rent and told Jacob that his contract with her was illegal bearing in mind that she was using the apartment for the illegal purpose of prostitution. Advise Jacob on this matter.
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