Business Statistics: A First Course (8th Edition)
Business Statistics: A First Course (8th Edition)
8th Edition
ISBN: 9780135177785
Author: David M. Levine, Kathryn A. Szabat, David F. Stephan
Publisher: PEARSON
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Businesses such as General Mills, Kellogg's, and Betty Crocker regularly use coupons to build brand allegiance and stimulate sales. Marketers believe that the users of paper coupons are different from the users of e-coupons accessed through the Internet. One survey recorded the age of each person who redeemed a coupon along with the type of coupon (either paper or electronic). The sample of 24 traditional paper-coupon clippers had a mean age of 41.2 with a standard deviation of 4.8. The sample of 35 e-coupon users had a mean age of 32.5 years with a standard deviation of 11.2. Assume the population standard deviations are not the same. Using a significance level of 0.05, test the hypothesis of no difference in the mean ages of the two groups of coupon clients. Hint: For the calculations, assume e-coupon as the first sample. a. What are the null and alternate hypotheses? O Ho: He-coupon = Htraditional Hi Me-coupon # Mtraditional %3D O Ho: He-coupon + Htraditional Hhi He-coupon =…
A Pew Internet survey in 2012 examined several demographic variables of users of social networking sites including sex, age, race, education and income. Of the 1,802 users surveyed, 846 were men and 525 of them used social networking sites. Among the 956 women in the survey, 679 of them used social networking sites. Is there good evidence that the proportion of Internet users who use social networking sites is different for men and women. Use the Plan, Solve and Conclude steps in answering this question.
Organizations such as J.D. Power and Associates use the proportion of owners likely to repurchase a particular automobile as an indication of customer loyalty for the automobile. An automobile with a greater proportion of owners likely to repurchase is concluded to have greater customer loyalty. A study was conducted to compare the customer loyalty for three automobiles: Chevrolet Impala, Ford Fusion, and Honda Accord. The study contained 500 respondents and the data is summarized in the Microsoft Excel Online file below. Use the spreadsheet to perform the required calculations and hypothesis test.
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