Chapter 1, Problem 7RD

What are some general strategies employed by organizations to achieve competitive advantage?

In your opinion, what are three concrete steps a company may take to win back the confidence of its customers?

Read the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1)  create the basic decision table 2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?