Chapter 1, Problem 11.4EC

general account

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What would be a startup Accounting Firm's communication plan? Describe the role, the strategy, and the execution of a startup Accounting Firm communications plan including: What is the startup Accounting Firm's message? What are the startup Accounting Firm's specific communication vehicles, such as advertising, literature, promotion, or the Internet?  Describe a startup Accounting Firm's pricing strategy and specific prices for their service(s). How did they arrive at these prices?

Describe the competitive landscape for a startup Accounting Firm. Who are the key competitors against a startup Accounting Firm? What are the competitors against a startup Accounting Firm's strengths and weaknesses?