While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketing
While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that
many MBA institutes in India use case method to teach disciplines such as marketing,
strategy, and finance. His idea was to develop an online platform for case solutions at a
reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services
of bright MBA students for online advertising (search and display ads) and SEO. Now,
your job is to suggest how would you use the following digital marketing techniques to
expand the business of Mr. Bhagat? Justify your answer with suitable
assumptions/explanations.
a. Mobile marketing (text, voice, display, video)
b. Email marketing
c. LinkedIn marketing
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