What are the three components of an attitude?

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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What are the three components of an attitude?

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Step 1

An attitude is characterized as a set of belief and emotions which constitutes one's behaviours towards an object, individual, or a situation. Attitudes are the evaluative statements or a positive or negative response towards any object, idea, situation or a person. It can be described as a personal choice of a feeling or behaviour towards someone or something. 

Step 2

An Attitude consists of three components; cognitive, affective and behavioral component. 

  • Cognitive component: The cognitive component of an attitude consists of thoughts, attributes and belief a person holds towards something. It is the judgement or belief system fragment of an attitude. Example: A person holding a belief or opinion that "All dogs can bite and our dangerous to us."
  • Affective component: The affective component of an attitude involves our feelings and emotions regarding a person, thing or a situation. This is our emotional response to something. Example: "I feel really scared and unsafe around dogs."
  • Behavioral component: The behavioral or conative component of an attitude is our intent to act in a certain way towards an object, a person or event. The behavioral component of attitude influences how we behave or act in a situation. Example: "I will run in an opposite direction if I see a dog running towards me." 
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