What are the current economic forces (trends)  in the external environment that might affect the company of your choice (such as McDonald’s strategy)?  Research about the trend, provide the citation for your research and explain if it creates an opportunity of thread for the company of your choice. (provide at least 2 trends and explain as above) AND Does (this company)  have any core competencies?  If yes, what are they? Does (this company)  have a distinctive competency? If yes, what is it?  Does (this company)  have a sustainable strategy? in what way it is sustainable?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the current economic forces (trends)  in the external environment that might affect the company of your choice (such as McDonald’s strategy)?  Research about the trend, provide the citation for your research and explain if it creates an opportunity of thread for the company of your choice. (provide at least 2 trends and explain as above) AND Does (this company)  have any core competencies?  If yes, what are they? Does (this company)  have a distinctive competency? If yes, what is it?  Does (this company)  have a sustainable strategy? in what way it is sustainable?

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Numerous economic issues have an impact on Apple both directly and indirectly. These include the overall macroeconomic environment of the market, the inflation and interest rates, as well as the exchange rates of different currencies. The cost of labor and variations in consumer disposable incomes also impact the world's largest IT firm by sales.

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