What are primary types of advertising objectives and discuss the kinds of advertising used to achieve each type? Name and describe different execution styles advertiser use when developing ads. For each execution style, describe a television commercial/ad using that type.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Course Title: Introduction to Marketing
Question :
Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media. Besides advertising products in traditional venues such as newspapers and general interest magazines, businesses advertise in media that reach specific markets. For example, a portable communications device is advertised on a social media site that reaches younger customers. Home furnishings and decor are advertised in a Home and Garden Show program guide. Effectively produced ads help to further business goals. So with the help of this information kindly elaborate the following two questions.
- What are primary types of advertising objectives and discuss the kinds of advertising used to achieve each type?
- Name and describe different execution styles advertiser use when developing ads. For each execution style, describe a television commercial/ad using that type.
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